Visualization Method of Important Regions by Combination of Webpage Structures and Saliency Maps

Yuya Inagaki, Hajime Iwata, Junko Shirogane, Yoshiaki Fukazawa

Abstract

In this research, we propose a new visualization method for important areas of a webpage by calculating the saliency in element units using a combination of the structure of the webpage and the saliency map at the development stage. By arranging important information in areas where attention is likely to be focused, users can easily find such information, leading to efficient user acquisition. In addition, a summary map that summarizes particularly important areas into one image should help grasp the page contents. Compared to a traditional saliency map, the visibility of important areas is easier to see, allowing designers to accurately determine which elements are likely to be noticed when a user views a webpage during the development phase.

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