Marketing Channel and Margin Analysis of Grouper in Pulau Terong, Belakang Padang District, Batam

Karnila, Shinta Wahyu Hati

Abstract

This study aims to examine the pattern of marketing channels used by the Fishermen of Pulau Terong in distributing fish to end consumers in Singapore and determine the amount of marketing margins between each level of marketing used. The problems examined include internal and external factors that affect the performance of fishermen in fishing efforts such as a lot of capital spent and adequate weather. The analytical approach used is a qualitative descriptive analysis for marketing channel patterns and quantitative descriptive in the form of a formula for calculating marketing margins.

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Paper Citation


in Harvard Style

Karnila. and Hati S. (2020). Marketing Channel and Margin Analysis of Grouper in Pulau Terong, Belakang Padang District, Batam. In Proceedings of the 2nd International Conference on Applied Economics and Social Science - Volume 1: ICAESS, ISBN 978-989-758-517-3, pages 21-28. DOI: 10.5220/0010354000210028


in Bibtex Style

@conference{icaess20,
author={Karnila and Shinta Wahyu Hati},
title={Marketing Channel and Margin Analysis of Grouper in Pulau Terong, Belakang Padang District, Batam},
booktitle={Proceedings of the 2nd International Conference on Applied Economics and Social Science - Volume 1: ICAESS,},
year={2020},
pages={21-28},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0010354000210028},
isbn={978-989-758-517-3},
}


in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on Applied Economics and Social Science - Volume 1: ICAESS,
TI - Marketing Channel and Margin Analysis of Grouper in Pulau Terong, Belakang Padang District, Batam
SN - 978-989-758-517-3
AU - Karnila.
AU - Hati S.
PY - 2020
SP - 21
EP - 28
DO - 10.5220/0010354000210028