Authors:
Layla Hasan
1
;
Anne Morris
2
and
Steve Probets
2
Affiliations:
1
Zarqa Private University, Jordan
;
2
Loughborough University, United Kingdom
Keyword(s):
Framework, usability evaluation, e-commerce websites, user testing, heuristic evaluation, Google Analytics
Related
Ontology
Subjects/Areas/Topics:
Enterprise Information Systems
;
Human-Computer Interaction
;
Internet HCI: Web Interfaces and Usability
Abstract:
The importance of evaluating the usability of e-commerce websites is well recognised and several studies have evaluated the usability of e-commerce websites using either user- or evaluator-based usability evaluation methods. No research, however, has employed a software-based method in the evaluation of such sites. Furthermore, the studies which employed user testing and/or heuristic evaluation methods in the evaluation of the usability of e-commerce websites did not offer detail about the benefits and drawbacks of these methods with respect to the identification of specific types of usability problem. This research has developed a methodological framework for the usability evaluation of e-commerce websites which involves employing user testing and heuristic evaluation methods together with Google Analytics software. The framework was developed by comparing the benefits and drawbacks of these methods in terms of the specific areas of usability problems that they could or could not id
entify on e-commerce websites.
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