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Authors: Mehmet Sakman 1 ; Panagiotis Gkikopoulos 1 ; Francesco Martella 2 ; Massimo Villari 2 and Josef Spillner 1

Affiliations: 1 School of Engineering, Zurich University of Applied Sciences, Technikumstrasse 9, Winterthur, Switzerland ; 2 MIFT Department, University of Messina, Messina, Italy

Keyword(s): Smart Shopping, Product Search, Digital Companion.

Abstract: Consumers in brick-and-mortar stores are increasingly expecting a personalised shopping experience and digital assistance in finding the right products. The retail industry has already undergone a shift towards more ubiquitous in-store technology but smart shopping assistance for consumers is notably absent. Whether physical product search, localisation and navigation could work with contemporary technology is an open question. In an applied research setting conducted on behalf of a retail technology provider, we have analysed the feasibility of introducing a smart shopping workflow based on product search and indoor navigation. In this paper we provide our findings with key contributions in workflow design, mobile application design, and technology fitting concerning localisation and notification of customers.

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Paper citation in several formats:
Sakman, M.; Gkikopoulos, P.; Martella, F.; Villari, M. and Spillner, J. (2023). Indoor Navigation for Personalised Shopping: A Real-Tech Feasibility Study. In Proceedings of the 20th International Conference on Smart Business Technologies - ICSBT; ISBN 978-989-758-667-5; ISSN 2184-772X, SciTePress, pages 43-53. DOI: 10.5220/0012085100003552

@conference{icsbt23,
author={Mehmet Sakman. and Panagiotis Gkikopoulos. and Francesco Martella. and Massimo Villari. and Josef Spillner.},
title={Indoor Navigation for Personalised Shopping: A Real-Tech Feasibility Study},
booktitle={Proceedings of the 20th International Conference on Smart Business Technologies - ICSBT},
year={2023},
pages={43-53},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0012085100003552},
isbn={978-989-758-667-5},
issn={2184-772X},
}

TY - CONF

JO - Proceedings of the 20th International Conference on Smart Business Technologies - ICSBT
TI - Indoor Navigation for Personalised Shopping: A Real-Tech Feasibility Study
SN - 978-989-758-667-5
IS - 2184-772X
AU - Sakman, M.
AU - Gkikopoulos, P.
AU - Martella, F.
AU - Villari, M.
AU - Spillner, J.
PY - 2023
SP - 43
EP - 53
DO - 10.5220/0012085100003552
PB - SciTePress

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