Authors:
M. Saravanan
1
;
M. Amirtha Varshini
2
and
Brindha S.
2
Affiliations:
1
Ericsson India Private Ltd, India
;
2
Meenakshi Sundararajan Engineering College, India
Keyword(s):
Micro Small and Medium Scale Enterprises, Middlemen, Ontology Engineered Framework, JSON, Android, Cloud Environment.
Related
Ontology
Subjects/Areas/Topics:
Applications
;
Biomedical Engineering
;
Cloud Computing
;
Collaboration and e-Services
;
Data Engineering
;
Data Management and Quality
;
e-Business
;
Enterprise Information Systems
;
Health Information Systems
;
Information Retrieval
;
Information Systems Analysis and Specification
;
Knowledge Management
;
Mobile Data Management
;
Mobile Software and Services
;
Ontologies and the Semantic Web
;
Pattern Recognition
;
Services Science
;
Society, e-Business and e-Government
;
Software Agents and Internet Computing
;
Software Engineering
;
Software Engineering Methods and Techniques
;
Telecommunications
;
Web Information Systems and Technologies
;
Web Services
;
Wireless Information Networks and Systems
Abstract:
Micro, Small and Medium scale Enterprises (MSMEs) hold an unfailing distinction of being pillars of equitable economic growth. Lack of proper business platforms and knowledge of marketing strategies render MSMEs vulnerable to middlemen exploitation. The Web has extended e-business platforms, e-commerce and micro financing solutions to assist MSMEs. These web-based solutions fail to obliterate intermediation. In view of the advancements and customers’ growth in the telecommunications field, we utilize the mobile platform to offer trading solutions to MSMEs. In this paper, we propose a mobile phone-based ontology engineered framework for MSMEs that can achieve disintermediation. The framework has been tested on mobile cloud akin to EC2 cloud environment and integrated with an android application that provides easy access - anytime, anywhere. The envisioned framework will boost MSME margins, build healthy business-ties and transform MSMEs into self-sufficient establishments equipped wit
h full-fledged trading systems that operate in mobile phone enabled environment.
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