Marketing Effect on Andaliman’s Derivative Products for Regional Development Area of Toba Samosir

N. Siagian, N. Siagian, Suhardi, Erlina, R. Dalimunthe

2018

Abstract

Research about marketing influence on Andaliman’s derivative product for regional development area of Toba Samosir was carried out. The purpose of this research is to know relationship between marketing of Andaliman’s derivative products and regional development area of Toba Samosir. In this research, we used primary and secondary data which were collected by observation, questionnaire, interview and documentation methods. Then, all of data were analyzed by statistic (SPSS program). T-test and ANOVA test data show that the prosperity of Toba Samosir’s people are significantly effect to marketing of Andaliman’s derivative products. That is caused the people of Toba Samosir understand well about marketing concept, demand, added value, cost and costumers needs of all of Andaliman’s derivative products. In addition, the partnership between local government and people are also needed to fulfill the large market.

Paper Citation

in Harvard Style

Siagian N., Suhardi., Erlina. and Dalimunthe R. (2018). Marketing Effect on Andaliman’s Derivative Products for Regional Development Area of Toba Samosir. In Proceedings of the International Conference on Natural Resources and Sustainable Development - Volume 1: ICNRSD, ISBN 978-989-758-543-2, pages 300-302. DOI: 10.5220/0009901900002480

in Bibtex Style

@conference{icnrsd18,
author={N. Siagian and Suhardi and Erlina and R. Dalimunthe},
title={Marketing Effect on Andaliman’s Derivative Products for Regional Development Area of Toba Samosir},
booktitle={Proceedings of the International Conference on Natural Resources and Sustainable Development - Volume 1: ICNRSD,},
year={2018},
pages={300-302},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0009901900002480},
isbn={978-989-758-543-2},
}

in EndNote Style

TY - CONF

JO - Proceedings of the International Conference on Natural Resources and Sustainable Development - Volume 1: ICNRSD,
TI - Marketing Effect on Andaliman’s Derivative Products for Regional Development Area of Toba Samosir
SN - 978-989-758-543-2
AU - Siagian N.
AU - Suhardi.
AU - Erlina.
AU - Dalimunthe R.
PY - 2018
SP - 300
EP - 302
DO - 10.5220/0009901900002480