The Implementation of Multimedia in Tourism Promotion to Increase the Original Local Government Revenue (OLGR) of Pagaralam City Government

Jovan Febriantoko

2018

Abstract

This research aimed to evaluate the tourism promotion activities carried out by the Pagaralam City government and project the implementation of promotional activities with the use of motion graphics. The results of this research are expected to be able to improve the economy of the community and to increase the Pagaralam City Original Local Government Revenue (OLGR). The types of research which are performed are mixing method with case study method by calculating the regional independence ratio and logic model approach. Data collection techniques are interviews, documentations, and observations. The validity test data which are used are triangulation techniques and member checking. Based on the evaluation results of tourism promotion activities, it is found several obstacles, namely lack of budget, lack of human resources experts in the field of multimedia and lack of understanding in using the interactive multimedia such as motion graphics as a promotion media.

Paper Citation

in Harvard Style

Febriantoko J. (2018). The Implementation of Multimedia in Tourism Promotion to Increase the Original Local Government Revenue (OLGR) of Pagaralam City Government. In Proceedings of the 2nd Forum in Research, Science, and Technology - FIRST, ISBN 978-989-758-574-6, pages 88-94. DOI: 10.5220/0009152900002500

in Bibtex Style

@conference{first18,
author={Jovan Febriantoko},
title={The Implementation of Multimedia in Tourism Promotion to Increase the Original Local Government Revenue (OLGR) of Pagaralam City Government},
booktitle={Proceedings of the 2nd Forum in Research, Science, and Technology - FIRST,},
year={2018},
pages={88-94},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0009152900002500},
isbn={978-989-758-574-6},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd Forum in Research, Science, and Technology - FIRST,
TI - The Implementation of Multimedia in Tourism Promotion to Increase the Original Local Government Revenue (OLGR) of Pagaralam City Government
SN - 978-989-758-574-6
AU - Febriantoko J.
PY - 2018
SP - 88
EP - 94
DO - 10.5220/0009152900002500