The Beijing Winter Olympics' Promotion and Impact on Winter

Sports and Other Aspects in the Surrounding Areas

Chenkai Meng

High School Attached to Shandong Normal University, Jinan, Shandong, 250013, China

Keywords: Winter, Olympics, Sports, Management.

Abstract: The Beijing Winter Olympics marks a significant milestone in the growth of winter sports in Beijing and its

neighboring areas. This paper takes the 2022 Winter Games in Beijing's promotion to the surrounding areas

as the topic, examines the impact of the Beijing Winter Olympics on the sports activities of primary and

secondary school students in nearby areas, as well as the role of the Olympics in promoting economic

development and infrastructure construction in those regions. This study examines the influence of the

Olympic Games on the promotion of wintertime sports and other aspects. The analysis shows that the Beijing

Winter Olympics has promoted the development of winter sports and economic progress in Beijing and its

surrounding areas, the construction of infrastructure and the development of tourism. Under the hosting of the

Beijing Winter Olympics, China's efforts in this regard have achieved remarkable results. China has become

a major ice and snow country.

1 INTRODUCTION

The Beijing Winter Olympics is a grand event. It not

only promotes the promotion of winter sports, but

also inspires people's passion for joining winter sports

(Gu, 2017). China has promoted it from the aspects of

government, policy and planning. It has encouraged

the growth of ice and snow sports in nearby regions,

enabling more individuals to engage in winter

activities. Let winter sports no longer be a niche sport,

and more people join in them. With the "ice and snow

fever" of the 2022 Winter Olympics hosted in

Beijing, wintertime sports are taken as an elective

course in many colleges and universities to let

students understand them. Under the hosting of it, the

snow and ice sports around the host area have

developed rapidly, which has facilitated economic

progress, infrastructure and education industry. Make

people's quality of life significantly improved (Wu et

al., 2023).

Beijing Winter Olympics snow and ice fever to

promote people participate in the wintertime sports

the same time, but also made the area around Beijing

to improve the infrastructure. In light of the 2022

Winter Olympics hosted in Beijing, the surrounding

supporting service facilities are complete, including

road and railway construction. High-speed railways

and expressways from Beijing to Yanqing and from

Beijing to Zhangjiakou were built. This greatly

shortens the time distance between Beijing and the

venues of the Winter Olympics.

The correct utilization of the Winter Olympic

heritage will make the Winter Olympic heritage

continue to be used and act as a factor in the post-

Winter Olympic era. These venues have generated

uninterrupted social and economic value after the

Winter Olympics. Some of these venues, even those

retained after the Beijing 2008 Olympic Games,

continue to be used in the Winter Olympics and

remain open to spectators after the Winter Olympics,

and continue to generate social and economic value.

The Bird's Nest is a good example.

In promoting snow and ice on the campus, how to

use the local infrastructure, and continue to promote

the improvement of economic income, it is also

necessary to ensure that the work is maintained.

Aiming at these problems, this paper makes use of the

past experience and research to optimize and innovate

for future development, for the purpose of ensuring

that the heat of the Beijing Winter Olympic Games

can play the waste heat.

Meng, C.

The Beijing Winter Olympics’ Promotion and Impact on Winter Sports and Other Aspects in the Surrounding Areas.

DOI: 10.5220/0014052100004942

Paper published under CC license (CC BY-NC-ND 4.0)

In Proceedings of the 2nd International Conference on Applied Psychology and Marketing Management (APMM 2025), pages 17-21

ISBN: 978-989-758-791-7

2 BEIJING WINTER OLYMPICS

ENHANCING STUDENT

INVOLVEMENT IN

WINTERTIME SPORTS

2.1 Winter Olympics Era Ice and Snow

Education

In the surrounding areas of Beijing (this paper refers

to Beijing, Tianjin and Hebei), many schools have

carried out wintertime sports during and after the

Winter Olympics. The aim of getting 300 million

people to participate in ice and snow sports has been

fulfilled, more teenagers have joined the sport (Wu et

al., 2023). Talents have been selected for the national

team (Guo and Xu, 2022). China wants to become a

big country with ice and snow. In this process,

promoting students on the ice and snow is an

important link. The Beijing-Tianjin-Hebei region has

vigorously promoted primary and secondary school

students to take part in ice and snow activities,

organize quality activities in their spare time, go to

suburban ski resorts and nearby skating rinks to

experience, and also set up courses on ice and snow

characteristics.

2.2 Teaching Problems in the Course of

Curriculum Development

In the development process of the post-Winter

Olympics era, it is necessary to establish a suitable ice

and snow teaching system for China, as well as a

suitable model and system for China's ice and snow

operation. China boasts a substantial population and

a significant student population, so a coach needs to

teach more students, and the coach-student ratio is

very high. It leads to lower teaching quality and lower

student interest (Liu and Zhou, 2021). Because of the

late rise of China's ice and snow industry, the

experience is immature. In addition, the experience of

the coach in the teaching process is not as experienced

as that of the veteran skiing countries in Europe and

America, and the skiing system is not unified. More

efficient education methods for students are needed,

and the joint efforts of the Chinese Ski Association,

Chinese Skating Association, and the State Sport

General Administration are needed to develop an

education system that is unique to China.

2.3 The Seasonal Problems of Carrying

out Ice and Snow Characteristic

Courses

While engaged in carrying out ice sports and snow

sports, there will be some problems. First of all, due

to the high winter temperatures in the Beijing-

Tianjin-Hebei region, most ski resorts can only open

in mid-November. This results in limited time to carry

out activities. Some schools will hold special courses

on snow and ice at ski resorts around Beijing on

Saturday and Sunday, occupying students' rest time.

Ice sports courses are relatively flexible, people can

choose the nearest ice rink, and they can carry out

their own year. Given seasonal problems, although it

cannot be dealt with in time, indoor snow venues can

be built under the circumstances of regional

advantages, which not only improves students'

courses of snow and ice characteristics, but also

promotes local economic income.

2.4 Encouraging Students to Take Part

in the Benefits of Sports

Exercise can reduce rates of obesity and chronic

disease in adolescents. However, the current situation

of youth sports in the world is not optimistic. Most

teenagers are unable to play sports regularly.

Vigorously encouraging young people to go on ice

and snow during the Beijing Winter Olympics can

effectively reduce the probability of young people

falling ill and enhance their physical fitness. This is a

good action for teenagers.

3 THE BEIJING WINTER

OLYMPICS BOOSTING THE

BUILDING OF

INFRASTRUCTURE IN THE

SURROUNDING AREAS

3.1 The Influence of the Beijing Winter

Olympics on Traffic in Nearby

Areas

The Beijing Winter Olympics has delivered

considerable economic boost to the local

communities, among which, the use of a suitable

climate and the founding of better mass winter sports

venues are the inherent advantages of it. Chongli

District of Zhangjiakou, relying on its innate

advantages, has built a ski resort town with a certain

APMM 2025 - International Conference on Applied Psychology and Marketing Management

scale under the blessing of the Winter Olympics. Not

only has a solid foundation been established for the

Winter Olympics, but the local economy has also

experienced rapid growth as a result, leading to an

increase in local jobs and higher income during the

post-Olympic period.

In the early stage of the Beijing Winter Olympics,

the Beijing-Zhangjiakou-new high-speed railway and

expressway were built. This greatly facilitates the

exchanges between Hebei and Beijing. The time

distance between the two places is shortened to

ensure that athletes can get from the capital to the

competition venues faster, saving time on the road

and saving athletes' physical strength. Following the

successful conclusion of the game, these roads and

railways continue to play a vital role in providing

excellent transportation services to the ski resorts in

Hebei (Guo et al., 2022).

While these roads and railways serve people, there

are negative impacts that need to be properly

addressed in the future. After the construction is

completed, the maintenance is a big problem. Not

only how to maintain, but also where the maintenance

money comes from, which is not a small expense. The

maintenance directly affects the service life and use

effect of the later hardware facilities.

3.2 The Significance of the 2022 Beijing

Winter Games for Surrounding

Locations

The National Stadium was renovated after the 2008

Beijing Olympic Games and is ongoing in the context

of the 2022 Winter Olympics. The National Aquatics

Center has also been given new significance in the

games, as an ice hockey venue. There are also new

venues. These venues are used for Tours or accessible

to the public after the end of the Winter Games, and

continue to bring new economic revenue and

awareness to the local area.

While these venues are being operated, attention

should also be paid to their profitability and

maintenance. The problem of aging of hardware

facilities and the problem of reasonable operation in

the later stage is worth thinking about. For example,

Chongli Genting Ski Resort, the big jump platform on

the east side is used as a sliding ground for skiers after

hosting competitions. But maintenance costs are high.

And the use of a large jump platform threshold is

high, the coverage of the population is narrow, and

the risk is high. So the ski resort is not a small burden.

Opening up the area to training teams or hosting

major events not only saves money, but also raises the

profile of the ski resort.

3.3 The Impact of the Beijing Winter

Olympics on the Urbanization of

Surrounding Areas

During the preparations, Chongli County underwent

great changes. Chongli New Area was built to

transform into an important hub for the Winter

Olympics, providing support for athletes and

volunteers. After the end of it, Chongli County

became a famous ski resort town, known for its

convenient transportation and excellent snow quality

and ultra-long snow season. Skiers from all over the

country will come. It is also a small town that has

been transformed into a tourist area after the baptism

of the Beijing Winter Olympics. The excellent

infrastructure provides a steady stream of customers

for this ski town.

4 BEIJING WINTER OLYMPICS

BOOSTING THE LOCAL

ECONOMY

After the games, many tourists arrived at the venues

to visit, tour, and vacation. Among them, the ski

resort near Taizicheng is the most popular. The

Taizicheng high-speed rail station is built on a

mountain and is no more than a 15-minute drive from

the nearby ski resort. The nearest ski resort, Thaiwoo,

is just a short walk away. Convenient transportation

brings Taizicheng sufficient passenger flow,

constantly revitalizing vitality while exerting huge

economic benefits. In winter, Taizicheng attracts

skiers from all over the country to arrive, and during

the Spring Festival and New Year's Day, hotels and

high-speed rail stations almost reached saturation,

and high-speed rail tickets are tight. This has brought

huge economic benefits to Taizicheng, hotels, snow

resorts, folk facilities and other facilities are

profitable (Yuan et al., 2023). The ski resort is open

from November to the end of April. Compared to

other snow resorts, there is a naturally long snow

season. It provides a good environment for the

advancement of winter sports (Li and Hu, 2022).

In summer, Chongli is also a holiday choice for

people. Taizicheng and Chongli areas are the only

summer resorts due to their location and altitude. The

average temperature throughout the summer is very

livable, the air quality is good, and there is no

pollution. Beneath the impact of the games, the ski

slopes here are converted into campgrounds in the

summer, and the hiking and cycling fields. For

example, Forlong Ski Resort, which is open for

The Beijing Winter Olympics’ Promotion and Impact on Winter Sports and Other Aspects in the Surrounding Areas

people to bicycle downhill in the summer, is also a

well-known area in China. The ski ropeway is added

to the bicycle rack and becomes a ropeway for

bicycles in summer. It has achieved four seasons

operation, making up for the gap in non-snow season

operation of the ski resort, so that the ski resort can

have revenue in all seasons.

5 THE ENVIRONMENTAL

CONSEQUENCES OF THE

BEIJING WINTER OLYMPICS

5.1 Sustainable Development in Beijing

Winter Olympics

Sustainable development is a hot topic in the world

today. The Beijing Winter Olympic Games has fully

addressed the request of the Olympic Committee and

strives to hold a sustainable Winter Olympic Games.

In terms of the construction of winter Olympic

facilities, the games make full use of the advantages

of terrain and maximize the impact on the

development of natural ecology. The national

snowmobile sled Center relies on natural terrain

construction during construction, reducing the

damage to the mountain. At the time of construction,

the National Alpine Ski Center adopted a method of

vegetation protection to minimize the damage to

vegetation. After the construction of the facility was

completed, ecological restoration was carried out to

reduce damage. When it comes to sustainability, the

games demonstrated a precedent.

In terms of wildlife protection, the Beijing Winter

Olympics has fully considered the survival of wild

animals, studied the habits of animals through

technical means during construction, and put forward

strict requirements for construction. Given the

construction scheme that can maximize the protection

of wild animals. During the Winter Olympics,

wildlife monitoring was carried out to ensure that

there was no impact on wildlife. It is a good practice

of the slogan of harmonious coexistence between man

and nature.

5.2 The Low-Carbon Way of the Game

The Beijing Winter Olympics is a low-carbon and

environmentally friendly event. The Beijing Winter

Olympics made full use of the wind and solar energy

resources, and set up a green energy network in Hebei

Province. The electricity for the games is sourced

from wind turbines and solar panels located in Hebei

province. Solar panels were placed on hillsides and

wind turbines were built on hilltops. Relying on the

abundant wind and solar energy in Hebei province,

Beijing 2022 Winter Olympics has realized the

greening of electric energy. At the ice venues, the use

of clean refrigerants for Beijing 2022 Winter

Olympics reduced carbon dioxide emissions by more

than 26,000 tons (Ding et al., 2022). In order to reduce

carbon emissions, the Beijing Winter Olympics has

also introduced hydrogen-based buses to transport

people. The use of hydrogen energy takes the aim for

a low-carbon future of the Beijing Winter Olympics

one step further (Shi et al., 2023).

6 CONCLUSION

The 2022 Winter Olympic Games in Beijing has

responded well to the idea of sustainable Olympic

Games, and has set an example and provided

experience for the subsequent games. It is not only a

grand event for China, but also a grand event for the

world. The 2022 Winter Olympic Games in Beijing

shocked the world with the slogan "Together for a

shared future". Beijing, having hosted two Olympic

Games, continues to radiate the spirit of the Olympics

even after the events have concluded.

The Winter Olympics has promoted primary and

middle school students to go on the ice and snow and

improved their physical fitness. But it's only regional.

It needs to be nationwide. Among them, there are also

incomplete facilities and training personnel are not

professional enough, which need to be optimized

later. Improving the standards of coaches and

establishing a rigorous coaching training system is

essential to ensure high-quality teaching.

The perfect infrastructure construction has greatly

promoted the traffic diversion in the surrounding

areas of Beijing, allowing people from all over the

country to experience winter sports, holidays and

other activities. However, it is necessary to follow up

in time in the later maintenance to ensure the safety

of the traffic system under the large passenger flow

environment.

Local organizations effectively utilized the

venues from the Beijing Winter Olympics by making

them accessible to the public. The reuse of venues has

brought lasting economic benefits and ensured local

economic income. Attention should be paid to

controlling local tourism innovation. It is a good way

to integrate traditional culture into science and

technology, carry forward traditional Chinese culture

and develop cultural and creative products.

APMM 2025 - International Conference on Applied Psychology and Marketing Management

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The Beijing Winter Olympics’ Promotion and Impact on Winter Sports and Other Aspects in the Surrounding Areas