Cultural Communication Effects of Black Myth: Wukong

Jingxuan Luo

School of Economics, Hefei University of Technology, 230601, China

Keywords: Black Myth, Wukong, Cultural Communication, Symbol Production, Technology Empowerment,

Commercialization.

Abstract: As Chinas first AAA game, Black Myth: Wukong has garnered widespread global attention since its release.

Through a literature review, this study systematically examines the multifaceted effects of the game on

cultural communication. The findings indicate that Black Myth: Wukong successfully achieves the modern

transformation and international dissemination of traditional Chinese culture through symbol production and

reconstruction, interactive communication mechanisms, and social identity and sharing. Leveraging advanced

technologies such as Unreal Engine 5 and high-precision modeling, the game transforms traditional Chinese

cultural symbols into interactive digital experiences, creating an immersive "digital cultural landscape."

Additionally, through layered narratives and internationalized symbol strategies, the game balances the

uniqueness of local culture with universal themes, effectively mitigating "cultural discount." Furthermore, the

game expands the boundaries of cultural communication and fosters commercial feedback through a "gaming

+ cultural tourism" model and cross-industry collaborations. This study also explores controversies

surrounding the unidirectional nature of cultural output, reliance on classic intellectual properties (IPs), and

the balance between commercialization and cultural integrity, proposing future research directions, including

the impact on non-gamer audiences, technology-driven cultural communication mechanisms, and pathways

for original IP development.

1 INTRODUCTION

As the first Chinese developed AAA game in China,

Black Myth: Wukong has, since the release of its

2020 trailer, emerged as a phenomenal topic in global

gaming and cultural spheres due to its exquisite visual

presentation, profound narrative core, and innovative

reinterpretation of Journey to the West culture. The

game not only captivates global players with its

surreal Eastern aesthetics and action-based

gameplay—evidenced by over ten million views of its

debut trailer on YouTube and sustained discussions

on domestic and international social media—but also

reconstructs traditional mythological symbols (e.g.,

"Lady White Bone" and "Seventy-two

Transformations") to deeply integrate the

philosophical essence of Chinese classical literature

with contemporary digital art, forming a cross-media,

cross-cultural communication paradigm. Its influence

extends beyond gaming into fields such as film,

animation, and academia, serving as a quintessential

case for exploring the modern transformation and

international dissemination of traditional culture.

The research value of this topic lies in its

multidimensional breakthrough significance. First,

amidst intensifying global cultural industry

competition, Black Myth: Wukong, as China’s first

AAA game with international appeal, marks a shift

from "following" to "original output" for Chinese

cultural products, offering new pathways for telling

Chinese stories. Second, the game’s digital re-

creation of classic IPs reveals the mechanisms of

traditional culture’s dissemination among younger

audiences, such as fragmented narratives, immersive

experiences, and visual spectacles. Additionally,

controversies surrounding the game (e.g., boundaries

of cultural symbol appropriation, risks of Orientalist

reproduction) reflect the complexity of cultural

communication in a globalized context, necessitating

critical theoretical reflection. Therefore,

systematically analyzing Black Myth: Wukong’s

cultural communication effects holds significance not

only for case studies in the gaming industry but also

for understanding the creative transformation of

traditional culture in the digital era. Prior studies

provided the perspective for this paper to analyze

Black Myth: Wukong's cultural communication

Luo, J.

Cultural Communication Effects of Black Myth: Wukong.

DOI: 10.5220/0013846100004719

Paper published under CC license (CC BY-NC-ND 4.0)

In Proceedings of the 2nd International Conference on E-commerce and Modern Logistics (ICEML 2025), pages 417-423

ISBN: 978-989-758-775-7

417

effects (He & Li, 2024; Li, 2024a; Li, 2024b; Li &

Zhou, 2024).

This study aims to achieve the following

objectives through a literature review: (1) synthesize

existing research on the cultural communication

pathways of Black Myth: Wukong, including symbol

production and reconstruction, interactive

communication mechanisms, and social identity and

sharing; (2) clarify key academic controversies

surrounding this case, such as the unidirectional

nature of cultural output, overreliance on classic IPs,

and the balance between commercialization and

culture; (3) identify gaps in current research (e.g., the

impact on non-gamer audiences, technology-driven

cultural communication mechanisms) and propose

future research directions. Through this review, the

study seeks to provide a theoretical framework for the

digital dissemination of traditional culture and

strategic insights for the international practice of

Chinese cultural products.

2 CULTURAL

COMMUNICATION

PATHWAYS

2.1 Symbol Production and

Reconstruction

Black Myth: Wukong excels in symbol production

and reconstruction, successfully transforming

traditional Chinese cultural symbols into modern

digital art forms through character design, scene

construction, and musical narrative. This

transformation preserves the essence of traditional

culture while endowing it with new vitality through

modern technological means, achieving widespread

recognition and dissemination globally.

2.1.1 Character Design

The character design in Black Myth: Wukong

demonstrates ingenuity, deeply exploring and

reconstructing the cultural connotations of the

traditional character Sun Wukong through the triadic

design of the "Destined One" through a tripartite

transformation—demon, human, and Buddha. The

"Destined One," the player-controlled character,

retains traditional traits of Sun Wukong, such as

wielding the Ruyi Jingu Bang and possessing the

ability of seventy-two transformations, while

incorporating modern philosophical reflections, such

as perspectives on fate and the spirit of free resistance.

This design strategy preserves the cultural essence of

the traditional character while endowing it with

contemporary significance, aligning with the visual

preferences and narrative expectations (Li & Gao,

2024; Li, 2024c). By reconstructing cultural symbols

through modern philosophical reflections, Black

Myth: Wukong enhances its cultural communication

impact.

Specifically, the "Destined One" undergoes a

transformation from "demon" to "human" to

"Buddha" within the game, a process that not only

mirrors Sun Wukong’s growth trajectory but also

deeply engages players’ emotional identification and

gaming experience. The character wears a Nuo mask

and a Baixi costume blending ancient and modern

elements, showcasing Eastern traditional aesthetics

while embodying contemporary design principles.

This design enhances the character’s distinctiveness

and conveys rich cultural connotations through

detailed costume and mask treatments (Ying & Li,

2025).

Moreover, other character designs incorporate

traditional Chinese cultural elements. For instance,

the reimagining of classic characters such as Black

Bear Spirit and Elder Jinchi allows players to

experience the charm of Journey to the West while

enhancing immersion and interactivity through

refined character modeling and motion design. These

designs not only recreate traditional symbols but also

inherit and promote the spirit of traditional culture (Li

& Gao, 2024).

2.1.2 Scene Construction

The scene construction in Black Myth: Wukong is

equally remarkable, utilizing Unreal Engine 5

technology to scan Chinese ancient architecture, such

as the Yuhuang Temple in Shanxi, and integrating

cultural imagery like Taoist constellations and

Buddhist lotuses to create an immersive aesthetic

space embodying the concept of harmony between

heaven and human. The cosmology of traditional

Chinese culture centers on principles such as

harmony between heaven and human, yin-yang

interactions, the five-element theory, and

cosmogenesis. These foundational concepts

emphasize a tripartite ethical framework

encompassing moral cultivation, hierarchical

structure, and harmonious order, ultimately

promoting balanced coordination between humanity

and nature, interpersonal relations, and societal

governance. This scene construction enhances the

game’s visual impact while conveying the

cosmological and order principles of traditional

ICEML 2025 - International Conference on E-commerce and Modern Logistics

418

Chinese culture through virtual environments (Li &

Gao, 2024; Ying & Li, 2025).

Players can experience meticulously recreated

elements, from Chiwen roof decorations to the five-

ridge-six-beast architectural motifs, and from the

ruins of ancient temples to grandiose palace structures.

These scenes pay homage to Chinese traditional

architectural art while stimulating players’ cultural

identification and emotional resonance. For example,

in the temple-front constellation sculpture scene,

players can appreciate the sophisticated sculptural

techniques of ancient China while gaining deeper

insights into the connotations and symbolic

significance of Taoist constellation culture through

interactive elements (Ying & Li, 2025).

Additionally, the game’s lighting effects and

physics simulation technologies enhance scene

construction. Through precise light rendering and

dynamic physics simulation, the scenes achieve a

high degree of realism, conveying rich emotional and

cultural connotations through enhanced visual effects.

For instance, in the "Xuankong Temple" scene, ray-

tracing technology creates photorealistic lighting

effects, highlighting the texture of wooden structures

and the intricacy of flying beams, showcasing the

wisdom of ancient Chinese architectural mechanics.

Physics simulation ensures realistic prop interactions,

fostering an immersive experience. Together, these

elements convey the charm of traditional Chinese

architectural culture (Li & Gao, 2025).

2.1.3 Musical Narrative

The musical narrative in Black Myth: Wukong

exhibits a high level of artistic achievement. By

adapting traditional music (e.g., Xungong Xunyin)

and incorporating elements such as the yangqin and

throat singing, the game conveys the philosophical

core of Eastern culture through auditory symbols.

These musical compositions provide beautiful

background soundscapes while enhancing players’

understanding and resonance with cultural

connotations through specific melodies and rhythms

(Li, 2024c; Ying & Li, 2025).

The classic melody of Xungong Xunyin is

revitalized through modern electronic music

rearrangement and production, preserving its original

melody and rhythm while integrating new musical

elements to showcase the unique charm of Eastern

music. Other soundtracks incorporate traditional

Chinese musical elements, such as the guzheng and

erhu, adding a rich cultural atmosphere and emotional

depth to the game (Li, 2024c).

Music serves not only as background sound but

also guides players toward a deeper understanding of

the game’s cultural connotations and philosophical

reflections through tailored melodies and rhythms.

For example, at key narrative junctures, music

enhances emotional shifts and narrative progression,

allowing players to experience characters’ emotional

changes and story pacing more profoundly. This

musical narrative approach elevates the game’s

artistic expression while strengthening players’

cultural understanding and resonance through

auditory symbols (Ying & Li, 2025).

2.2 Interactive Communication

Mechanisms

Black Myth: Wukong constructs multilayered,

multidimensional interactive communication

mechanisms through in-game interactions, virtual

community co-construction, and cross-industry

collaborations. These mechanisms enhance the

game’s entertainment and challenge while deepening

players’ understanding and identification with

cultural connotations through active participation.

2.2.1 In-Game Interactions

Through interactive elements such as combat, puzzle-

solving, and open-ended narratives, Black Myth:

Wukong enables players to actively participate in the

reproduction of cultural meanings. These

mechanisms enhance the game’s entertainment and

challenge while deepening players’ understanding

and identification with cultural connotations through

active engagement (Li, 2024; Yang & Yao, 2025)).

Players advance the storyline through combat and

puzzle-solving, which test operational skills and

intellectual abilities while guiding deeper exploration

of traditional Chinese cultural connotations and

values through cultural symbols and narrative

elements. For instance, puzzle-solving segments

require players to find clues and solve riddles to

progress, blending high entertainment and challenge

with cultural symbols and narrative guidance to

immerse players in the unique charm of traditional

Chinese culture (Liu, 2024).

Additionally, the open-ended narrative design

offers rich interactive experiences, allowing players

to influence the storyline and outcomes through

choices. This design enhances replayability and

enables players to explore philosophical content

across different narrative paths, deepening their

understanding and identification with cultural

connotations (Yang & Yao, 2025).

Cultural Communication Effects of Black Myth: Wukong

419

2.2.2 Virtual Community Co-Construction

Through global players’ sharing and interactions on

platforms like Reddit and YouTube, Black Myth:

Wukong fosters a cross-cultural dialogue space. This

virtual community co-construction enhances player

interactions and exchanges while expanding the

game’s cultural communication reach through

secondary creations and sharing behaviors (Li, 2024c;

Liu, 2024).

Players share gameplay insights and strategies on

social platforms, providing valuable references for

others while enriching the game’s cultural

connotations and narrative layers through personal

perspectives and experiences. Secondary creations,

such as pixel art and commentary videos on YouTube,

showcase players’ creativity and talent, broadening

awareness of Black Myth: Wukong and promoting

Chinese culture through cross-platform sharing (Li,

2024c).

Virtual community co-construction, powered by

collective player wisdom and creativity, serves as a

robust engine for cultural communication and content

iteration. For example, during the game’s early

release, players actively shared feedback and

suggestions on social platforms, contributing to

gameplay optimization and cultural detail refinement.

These contributions provided critical references for

the development team while enabling deep cultural

interactions between the game and players, aligning

the game with players’ cultural expectations and

amplifying its reputation and cultural influence (Liu,

2024).

2.2.3 Cross-Industry Collaborations

Through collaborations with Shanxi Cultural

Tourism to launch "pilgrimage check-in" activities

and partnerships with brands like Luckin Coffee,

Black Myth: Wukong expands the everyday

penetration of cultural symbols. These cross-industry

collaborations enhance the game’s cultural influence

while broadening its market and audience reach

through partnerships with other sectors (Yang & Yao,

2025; Meng & Cui, 2024).

In collaboration with Shanxi Cultural Tourism,

the game attracts significant tourist attention by

recreating filming locations and promoting offline

check-in activities. Tourists experience the unique

charm of traditional Chinese culture in-game and gain

deeper insights into Shanxi’s historical culture and

local customs through offline activities. This online-

offline integrated communication approach enhances

the game’s cultural influence and expands its market

and audience reach (Yang & Yao, 2025).

Additionally, cross-industry partnerships with

brands like Luckin Coffee leverage the brand’s high

visibility in China to attract broader consumer

attention through co-branded products and marketing

campaigns. These products, characterized by high

creativity and entertainment value, enhance the

game’s visibility and reputation through joint brand

promotions (Meng & Cui, 2024). Such cross-industry

collaborations strengthen the game’s cultural

influence while expanding its market and audience

reach.

In summary, Black Myth: Wukong demonstrates

exceptional artistic achievement and innovation in

symbol production and reconstruction, as well as

interactive communication mechanisms. Through

character design, scene construction, and musical

narrative, the game transforms traditional Chinese

cultural symbols into modern digital art forms.

Through in-game interactions, virtual community co-

construction, and cross-industry collaborations, it

establishes multilayered, multidimensional

communication mechanisms. These innovative

measures provide robust support for the game’s

widespread dissemination and profound impact while

contributing significantly to the inheritance and

promotion of outstanding traditional Chinese culture.

3 CORE CONTROVERSIES

3.1 Unidirectional Nature of Cultural

Output

Some studies on Black Myth: Wukong implicitly

adopt an optimistic narrative of "robust Chinese

cultural output." The game’s compelling presentation

of traditional Chinese culture has garnered significant

global attention and acclaim, drawing on Journey to

the West and incorporating elements such as classical

Chinese architecture, traditional music, and

Confucian-Buddhist-Taoist philosophies,

highlighting the allure and complexity of Chinese

culture to global audiences. In terms of

communication effects, the game achieved

outstanding performance across multiple global

platforms post-launch, as evidenced by overseas

players demonstrating strong interest and related

topics generating high engagement on international

media and social platforms. Consequently, some

studies view this as a successful case of Chinese

cultural output, highlighting the influence of Chinese

culture (Li, 2024c; Li & Gao, 2024; Liu, 2024).

However, this optimistic narrative may overlook

the complexity of cultural power dynamics in a

ICEML 2025 - International Conference on E-commerce and Modern Logistics

420

globalized context. The Western stereotype of

"Orientalism" poses a significant challenge. In

Western cultural contexts, an Orientalist perspective

has long framed Eastern cultures as mysterious,

backward, or exotic "others," reflecting a biased

cognitive framework (Yang & Yao, 2025; Ying & Li,

2025). While Black Myth: Wukong showcases the

unique charm of Chinese culture, Western players

may unconsciously be influenced by this stereotype,

overemphasizing the game’s fantastical elements as

material satisfying their curiosity for exotic Eastern

culture while overlooking the deeper connotations

and values of Chinese culture.

This phenomenon suggests that Chinese culture

remains structurally disadvantaged in the global

hierarchy of cultural discourse, facing the latent

influence of Western cultural power. Cultural

communication should not focus solely on surface-

level engagement and influence but also consider how

to dismantle unequal cultural power dynamics,

enabling Western players to genuinely understand

and embrace the essence of Chinese culture and

avoiding unidirectional, misinterpreted cultural

output (Meng & Cui, 2024).

3.2 Overreliance on Classic IPs

Many studies on Black Myth: Wukong focus on the

adaptation potential of the Journey to the West IP. As

a masterpiece of Chinese classical literature, Journey

to the West enjoys high recognition and rich cultural

connotations, providing a culturally resonant and

narratively rich foundation for the game’s creation.

By leveraging the story background and character

imagery of Journey to the West, the game constructs

a fantastical Eastern world, attracting a wide player

base. Level designs and character portrayals closely

align with Journey to the West, with the "Destined

One" modeled after Sun Wukong and players

encountering numerous demons from the original text,

evoking memories and interest in the classic story (Li,

2024c; Li & Gao, 2024). From a cultural

communication perspective, utilizing classic IPs

rapidly captures audience attention, evokes cultural

memories and emotional resonance, reduces

communication barriers, and enhances dissemination

effects (Li, 2024c; Yang & Yao, 2025).

However, this overreliance on classic IPs has

sparked controversy, criticized as "nostalgic

innovation." Overdependence on classic IPs may

limit the pluralistic and original of cultural

communication. On one hand, concentrating

resources on classic IP adaptations may hinder

exploration of original cultural IPs, which could

showcase more diverse cultural content and creativity,

opening new domains and perspectives for cultural

communication. On the other hand, creating original

IPs is inherently challenging, requiring innovation,

market insight, and the construction of expansive,

logically coherent systems, compounded by intense

cultural market competition and promotion

difficulties. Balancing diverse cultural and

contemporary characteristics further increases

creation complexity, making original IP development

scarce. Overreliance on classic IPs may constrain the

development space for original IPs, impeding the

cultivation of innovative and distinctive cultural

products (Ying & Li, 2025).

Moreover, long-term reliance on classic IPs may

lead to fixed thinking patterns and creative formulas.

For example, adaptations of Journey to the West may

remain confined to the original story framework and

character settings, lacking new interpretations and

innovative expressions of cultural connotations,

failing to meet the increasingly diverse cultural

demands of contemporary audiences. This not only

affects the game’s development but also risks

trapping cultural communication in a singular

paradigm, unable to fully showcase the richness and

diversity of Chinese culture (Meng & Cui, 2024).

Therefore, while leveraging classic IPs for cultural

communication, emphasis should be placed on

developing original cultural IPs to promote the

diversification of cultural communication.

3.3 Balancing Commercialization and

Culture

As a commercial game, Black Myth: Wukong’s

profit-driven logic has sparked debates about

balancing commercialization and cultural integrity.

The game employs various profit strategies, with co-

branded marketing being a prominent approach.

Collaborations with Luckin Coffee and Shanxi

Cultural Tourism have launched co-branded products

and tourism activities (Yang & Yao, 2025; Ying & Li,

2025). From a commercial perspective, these

collaborations have achieved significant success,

enhancing the game’s visibility and influence while

generating substantial economic benefits. Luckin’s

"Tengyun Americano" became a popular offline

product, and Shanxi’s related scenic spots saw

significant increases in tourism search interest and

visitor numbers due to their association with the

game’s filming locations (Yang & Yao, 2025; Ying

& Li, 2025).

However, some perspectives argue that such

commercial activities may compromise the purity of

Cultural Communication Effects of Black Myth: Wukong

421

cultural expression. The primary goal of the game is

cultural dissemination, and excessive

commercialization risks reducing cultural expression

to a tool for commercial profit. In co-branded

marketing, cultural elements may be simplified or

distorted to align with market and consumer demands.

Some co-branded products may superficially apply

game imagery or symbols to commodities without

deeply exploring their cultural connotations, turning

cultural elements into commercial gimmicks (Li &

Gao, 2024; Liu, 2024). This may lead to consumer

misunderstandings or misinterpretations of cultural

elements, adversely affecting cultural communication

outcomes.

Furthermore, the profit-driven nature of

commercialization may prioritize short-term

economic gains over the depth and quality of cultural

content. If the game pursues commercial interests

through continuous commercial activities without

focusing on cultural connotation exploration and

innovation, it risks losing its cultural soul, ultimately

undermining its cultural communication

effectiveness (Li, 2024c; Meng & Cui, 2024). Thus,

finding a balance between commercialization and

cultural expression—achieving commercial

profitability while preserving cultural purity and

depth—is a critical issue for game developers and

researchers to address.

4 CONCLUSION

4.1 Key Research Findings

This study systematically analyzes the cultural

communication effects of the Chinese AAA game

Black Myth: Wukong, exploring how the game

leverages technology empowerment, symbol

reconstruction, cross-cultural communication

strategies, and the synergy of economic and cultural

effects to promote the modern transformation and

international dissemination of outstanding traditional

Chinese culture. The findings are summarized in

three key aspects:

4.1.1 Technology Empowerment and

Symbol Reconstruction Drive Cultural

Communication

Black Myth: Wukong utilizes advanced technologies

such as Unreal Engine 5 to digitally reconstruct

traditional Chinese cultural symbols, creating

immersive cultural experiences. This technological

application enhances visual expressiveness and

lowers cultural comprehension barriers, enabling

traditional culture to reach global players in a vivid,

intuitive manner. The game’s symbol encoding and

decoding processes facilitate cultural transmission,

affirming the critical role of symbolic interaction

theory in game-based cultural communication.

4.1.2 Cross-Cultural Communication

Strategies: Balancing Locality and

Universality

The game employs "post-Journey to the West

narratives" and spatial traversal practices, skillfully

blending the uniqueness of local culture with

universal themes. Through layered narratives and

internationalized symbol designs, it constructs a

cross-cultural dialogue space, effectively reducing

cultural discount and enhancing players’ emotional

resonance and cultural identification, thereby

broadening and deepening cultural communication.

4.1.3 Effects

Through the "gaming + cultural tourism" model,

cross-industry collaborations, and derivative product

development, Black Myth: Wukong achieves

commercial feedback and expands the boundaries of

cultural communication. Its success not only

highlights cultural value but also validates the role of

commercial empowerment in promoting cultural

dissemination, providing a practical model for

cultural industry synergy.

These findings systematically reveal the

multifaceted mechanisms of Black Myth: Wukong in

cultural communication, offering theoretical

references and practical pathways for the innovative

dissemination of traditional culture.

4.2 Future Research Directions

Based on the current state and gaps in game cultural

communication research, future studies can explore

the following three key dimensions:

4.2.1 Influence Mechanisms and Cultural

Penetration Pathways for Non-Gamer

Audiences

Existing research primarily focuses on gamers,

necessitating systematic studies on non-gamer

audiences (e.g., cultural scholars, general audiences).

Key areas include(1) analyzing non-gamer audiences’

acceptance mechanisms and evolving attitudes

toward game cultural communication; (2) exploring

how game-derived content (e.g., film, literature,

ICEML 2025 - International Conference on E-commerce and Modern Logistics

422

merchandise) influences public cultural cognition

through cross-media narratives; (3) developing a

"game-derived content-non-gamer audience" cultural

influence model to elucidate its role in broader

societal cultural development.

4.2.2 Technology-Driven Cultural

Communication Innovation Systems

With the iterative advancement of digital

technologies, research should focus on: (1) how

technologies like Unreal Engine 5 and AI Generated

Content reshape digital expression paradigms for

cultural symbols; (2) the immersive cultural

experience scenarios created by VR/AR and the

metaverse, and their communication effects; (3) the

synergistic innovation mechanisms of "culture-

technology-commerce" under technology

empowerment, including the transformative impact

of dynamic narratives and intelligent NPCs on

cultural communication.

4.2.3 Strategies for Building Original

Cultural IP Ecosystems

Addressing the issue of classic IP reliance, research

should explore: (1) incubation pathways and value

assessment systems for original cultural IPs; (2)

innovative expression paradigms for traditional

cultural elements in modern gaming contexts; (3)

developing a "content originality-technology

support-industry synergy" IP ecosystem model,

distilling replicable methodologies for original IP

development through case studies.

These research directions will advance the

theoretical framework of game cultural

communication and provide systematic guidance for

cultural industry practices. Future studies should

integrate interdisciplinary approaches, combining

quantitative and qualitative analyses to establish more

rigorous cultural communication effect evaluation

frameworks.

4.3 Research Significance

Through a systematic review and analysis of the

multifaceted cultural communication effects of Black

Myth: Wukong, this study enriches the research

content of game cultural communication while

providing theoretical references and practical

pathways for the modern transformation and

international dissemination of traditional culture.

Additionally, the proposed future research directions

offer valuable insights and references for researchers

in related fields, contributing to the deeper

development of game cultural communication studies.

REFERENCES

He, W., & Li, Y. (2024). Symbols, knowledge, and

concepts: The innovation and transformation of

excellent traditional culture in digital games. Jiangsu

Social Sciences, 1, 232–240

Li, C. (2024a). The Co-evolution of Culture, Technology,

and Industry from a Cultural Materialist Perspective—

Taking" Black Myth: Wukong" as an Example. Journal

Of Beijing University of Technology (Social Sciences

Edition), 24(6), 83-95.

Li, C. (2024b). Symbiotic evolution of culture, technology,

and industry from the perspective of cultural

materialism—Taking Black Myth: Wukong as an

example. Journal of Beijing University of Technology

(Social Science Edition), 24(6), 83–95

Li, J. (2024c). Analysis of cultural communication in Black

Myth: Wukong from the perspective of symbolic

interaction theory. Science and Technology

Communication

Li, J. X., & Gao, Q. P. (2024). Revisiting the Journey to the

West: Transformation and dissemination of outstanding

traditional Chinese cultural IP in Black Myth: Wukong.

Journal of Southwest Jiaotong University (Social

Sciences Edition)

Liu, H. B. (2024). "Post-Journey to the West narrative,"

spatial traversal practices, and cross-cultural

communication in Black Myth: Wukong. Yunnan Social

Sciences

Li, J. X. & Zhou, Z. H. (2024). Digital games promote the

international communication of fine traditional Chinese

culture: Take Black Myth: Wukong as an example.

Journal of University of Electronic Science and

Technology of China (Social Sciences Edition)

Meng, W., & Cui, J. M. (2024). Cross-cultural

communication and commercial empowerment of

"internet sensations": A study based on the game Black

Myth: Wukong. Journal of Shenyang Normal University

(Social Sciences Edition)

Yang, T., & Yao, X. X. (2025). Exploring innovative

pathways for the international dissemination of Chinese

games: A case study of Black Myth: Wukong.

Journalism Review

Ying, S. N., & Li, J. R. (2025). Cultural communication of

Chinese games from the perspective of interactive ritual

chain theory: A case study of Black Myth: Wukong.

Journalism Review

Cultural Communication Effects of Black Myth: Wukong

423