have children at the right age to promote the fertility
rate and optimize the population structure, which is in
line with the current population policy and
development trend (Ji, 2024).
Whether young people enter into marriage is the
result of multiple intertwined factors, influenced not
only by their economic conditions, career
development, and other objective conditions, but also
by their attitudes towards marriage, as well as
external environmental factors such as relevant social
policies and public opinion. Currently, scholars have
conducted extensive research on the influencing
factors of youth marriage.
Ji (2024) pointed out that the autonomy of
Chinese youth in choosing a spouse has increased,
and arranged marriages by parents have decreased.
The popularization of higher education has led to a
clear trend of late marriage; although graduate
students can get married during their studies, it is still
not mainstream. Li, Cheng, & Teng (2025) pointed
out that policies that support the career development
of young people are an important way to promote
marriage and childbearing of appropriate age.
Providing more opportunities for unmarried young
people to meet the opposite sex and promote marriage
is an important marriage support measure. Having a
stable housing environment is the foundation for
building a family. Li (2024) pointed out that the
family is the first place where we receive education,
and college students' views on marriage, love, and
family are also influenced by intergenerational
transmission from parents. The interaction patterns
between parents and the harmonious atmosphere of
the family will affect whether college students form a
family and how they handle their relationship with
their spouse. Liu (2024) pointed out that more and
more alternatives to love are being developed and
launched, which can provide companionship,
comfort, happiness, and other experiences similar to
love with only a small amount of money, time, and
energy. This is deeply loved by Generation B and has
also influenced Generation Z youth to form a
generational love concept. Wren, Yi & Zhang (2019)
proposed that the rise in housing prices in China hurts
the marriage rate of young people, while the increase
in living costs has an impact on the marriage rate.
Chen, Malov & Abdullah (2025) believe that as
opportunities for self-sufficiency increase, marriage
becomes more of a choice rather than a necessity for
many women. Therefore, young women often focus
more on their careers rather than adapting to
traditional family roles. Although unmarried women
are increasingly recognizing their autonomy in
marriage decision-making and challenging traditional
norms, they also face a tense relationship between
personal desires and societal expectations. This has
led to various attitudes towards marriage. Wren, Yi &
Zhang (2019) found that for every 1% increase in
housing prices, the average marriage rate decreases
by 0.31%. Amanda Kerr (2023) believes that
relatively scarce women tend to favor men with
relatively strong economic prospects. In summary,
factors such as changes in marriage attitudes,
economic pressure, technological development, and
gender ratio differences collectively affect the
marriage and love decisions of contemporary youth.
This article uses quantitative analysis methods to
conduct in-depth exploration and analysis of the
research. This research is dedicated to exploring the
marriage - related inclinations of those who are yet to
tie the knot. Detailed data analysis was conducted on
valid questionnaire samples using SPSS software to
test the validity of the research hypothesis and model.
2 DATA SOURSE AND METHODS
INTRODUCTION
As a research method, the core of the questionnaire
survey is to collect scientific and accurate information
by designing a series of questions and asking the
respondents to fill them out. Firstly, a questionnaire
was designed on Wenjuanxing, and a total of 400
questionnaires were collected both online and offline.
Among them, basic background information of young
people is collected by asking questions such as age,
gender, region, occupation, education status, monthly
income, whether they are only children, and marital
status. The issue of individual confidence dimension
focuses on young people's confidence in themselves
in marriage. The dimension of resource control
revolves around the time and economic resources
required for marriage, asking young people whether
they have sufficient time to choose and get along with
their marriage partners and whether they can accept
the current cost of marriage. The study examines the
impact of external environment and individual factors
on young people's willingness to marry.
In this study, the core target variable of the
questionnaire—young people's willingness to
marry—was gauged by directly asking, “Are you
extremely willing to get married?”. This variable is
closely linked to the preceding questionnaire
dimensions and was used to explore the relationship
between various influencing factors and marriage
willingness. The study aimed to explore the marriage
intentions of unmarried individuals. The eighth