reflecting the amplification of market volatility by the
herding effect (Yeh, Teoh, & Chu, 2020).
Behavioral finance corrects the rational
assumptions in traditional asset pricing theory and
provides a more reasonable explanation for market
price anomalies. Future asset pricing research can
incorporate behavioral finance into the model to
predict market trends more accurately.
4.2 Data-driven Asset Pricing Methods
With the advancement of big data technology, new
variables such as market sentiment and social media
sentiment analysis have become essential factors in
asset pricing. Traditional models mainly rely on
economic fundamentals data, while data-driven
methods can use unstructured data for market
forecasting.
Negative news sentiment can predict market
returns, and news analysis models combined with
natural language processing (NLP) technology can
improve the accuracy of asset pricing (Tetlock, 2007).
Market sentiment on social media platforms such as
Twitter can reflect investor sentiment fluctuations.
For example, the market sentiment index of social
media can predict stock market returns (Černevičienė
& Kabašinskas, 2024). The challenge of data-driven
methods lies in the problem of data falsification. For
example, information on social media may be false,
and data cleaning and feature selection are required to
improve the model's reliability.
4.3 Current Limitations
Although modern asset pricing models (such as
CAPM, APT, and multi-factor models) are widely
used, they still have limitations, such as the overly
idealistic assumption of rational investors, the
difficulty in capturing market nonlinear relationships,
the inability to explain market anomalies and the
neglect of market sentiment and non-financial factors.
At the same time, with the development of big data,
traditional models find it complex to use high-
dimensional data, and factor selection effectively
relies on experience, which affects the stability of
data processing.
Deep learning and machine learning provide new
opportunities for asset pricing, which can identify
complex nonlinear relationships, improve prediction
accuracy, and adapt to market dynamics. Machine
learning algorithms (SVM) perform well in market
return prediction and risk management, while deep
learning models automatically extract data features
through neural networks. However, these methods
still face challenges such as overfitting, black box
problems, and difficulty identifying causal
relationships. In the future, combining explainable
artificial intelligence, causal inference methods, and
multi-source data fusion is expected to improve
model transparency, optimize pricing accuracy, and
promote the transformation of financial analysis to
data-driven and intelligent (Černevičienė &
Kabašinskas, 2024).
5 CONCLUSIONS
Asset pricing is a complex and dynamic process
influenced by various external and internal factors.
Policy changes (such as monetary policy, fiscal
policy, and financial regulatory policy) directly affect
the formation of asset prices by changing market
liquidity, capital costs, and investor expectations.
Socioeconomic uncertainties (such as financial crises,
geopolitical conflicts, and natural disasters) further
affect the stability of asset pricing by exacerbating
market volatility and investor risk aversion. At the
same time, internal factors of enterprises (such as
financial status, management decisions, and
corporate governance structure) determine the
market's expectations of future corporate earnings,
which profoundly impacts asset valuation.
Traditional asset pricing models (such as CAPM,
APT, and multi-factor models) provide an important
theoretical basis for understanding the formation of
asset prices, but their limitations are also becoming
increasingly apparent. These models are usually
based on the assumption of rational investors, and it
is difficult to explain the impact of market anomalies
and irrational behaviors on asset prices. With the
rapid development of big data and artificial
intelligence technologies, applying machine learning
methods (such as neural networks and support vector
machines) in asset pricing has significantly improved
prediction accuracy. It can capture complex nonlinear
relationships and the characteristics of high-
dimensional data. However, machine learning models
still face challenges such as black box problems,
overfitting, and data quality, limiting their feasibility
in financial markets.
Future asset pricing research must combine
behavioral finance, data-driven methods, and
explainable artificial intelligence to reflect market
dynamics and investor behavior more
comprehensively. At the same time, research should
focus on improving the transparency and stability of
models in high-dimensional data environments,
avoiding overfitting, and enhancing the ability to