
text of reference to forums on the World Wide Web.
Section II outlines a review of the literature and
the instruments used in Website analysis. In Section
III, the testing and tools employed in this research
agenda are described. Section IV describes the out-
comes and evaluations obtained from experimentation
prevailing with Section V inclusive of references.
2 RELATED WORK
The authors in the study (Akg
¨
ul, 2024) examine Turk-
ish government websites through looking at metrics
such as the bounce rate, COC Variables which in-
cludes the mobile responsiveness, page rank as cri-
teria which are accessibility, trust and security. In
conclusion, the authors discovered that such sites are
rather of low usability because of the units of user
interfaces and diffused meanings reflected in numer-
ous concepts. On a positive note, the websites per-
formed reasonably well on public value dimensions,
showcasing effective accessibility and secure infras-
tructure, which foster user trust. Although usability
issues persist, the findings indicate that the websites
align with public service goals, ensuring inclusive-
ness and building citizen confidence. Therefore, the
study emphasizes the need for a balanced approach
that enhances usability while preserving public values
to create effective e-government platforms.
In their analysis of the top ten consumer goods
companies, Ripa et al. (R
ˆ
ıpa and Nicolescu, 2023)
reveal insights into the evolution of Customer Rela-
tionship Management (CRM) for 2021. Using pub-
licly accessible data, they applied descriptive and
comparative analyses across multiple CRM dimen-
sions. The results indicate that the internal orga-
nization of CRM, encompassing process structuring
and management, is the least developed area, high-
lighting gaps in the integration of CRM tools and
strategies. However, a strong focus on customer en-
gagement—which includes attention and customised
services—has emerged as the most advanced com-
ponent, underscoring the businesses’ commitment to
enhancing client experiences. According to the re-
port, there are gaps between internal CRM alignment
and external customer interaction, suggesting areas
for improvement to effectively optimise management
procedures.
Macakoglu et al. (Macako
˘
glu et al., 2023) con-
ducted an assessment of usability ˘ and security for
university websites in North America and Oceania,
targeting prospective students. Their methodology in-
volved the use of online automated testing tools to
evaluate performance indicators like SSL encryption
and loading times, alongside adherence to accessi-
bility standards. Despite identifying no significant
security vulnerabilities, the researchers noted page
performance issues, particularly slow loading times,
which could detract from user satisfaction. Their rec-
ommendations emphasize the importance of ongoing
optimization for improved speed and responsiveness,
along with a consistent commitment to accessibility
standards to ensure equitable access for all users.
Kumar et al. (Kumar et al., 2021) utilize instru-
ments such as SEOptimer and Website Grader to as-
sess website usability, performance, and accessibility,
with a focus on essential metrics like user experience
and loading speed. Their assessment reveals that al-
though numerous websites satisfy basic performance
and usability criteria, specific aspects still need im-
provement. The authors recommend the merging of
developer and user-centered improvements for supe-
rior website performance.
Web analytics procedures including page tagging
and methods such as log file analysis are discussed
comprehensively by Booth and others (Booth and
Jansen, 2010), The authors describe their usefulness
in measuring various visitor-related parameters such
as traffic type and length of visit. Tagging of web
pages can be done with coding which enables the
provision of real time tracking. The detailed analy-
sis of the log files provides the historical information
regarding the servers logs. The authors suggest the
use of these methodologies in combination to acquire
a broader appreciation of the interaction rates. They
recommend narrowing down the goal areas such as
load time on a page .
In the study conducted by Alsaeedi et al. (Al-
saeedi, 2020) two frameworks are introduced for eval-
uating web accessibility, specifically analyzing the ef-
fectiveness of tools such as WAVE and SiteImprove.
Their results indicate that SiteImprove outperforms in
detecting a broader array of accessibility challenges,
including broken links and contrast issues, while also
offering practical recommendations for developers.
While WAVE is acknowledged for its ease of use,
it falls short in thoroughly identifying more nuanced
problems. The authors advocate for the utilization of
various evaluation tools to achieve a more compre-
hensive understanding of accessibility compliance,
highlighting the necessity of ongoing monitoring to
ensure inclusivity for all users, particularly those with
disabilities.
Andry et al. (Andry et al., 2019) apply the We-
bqual 4.0 framework to gauge the quality of the
Lazada website, accentuating the relevance of usabil-
ity, information quality, and service interaction. Their
study demonstrates that well-structured menus, ap-
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