
significant predictors, i.e. λ
UM
= max
X
i
not prime
|λ
∗(1)
i
|.
(D4) (Overall Effect)
The overall effect of each predictor on the out-
come is visualized by the size of each data point
associated with the predictor. The size of each
data point is proportional to the normalized value
of the associated absolute value of the final stan-
dardized coefficient β
∗
i
from the final CCR model.
The normalized value is calculated as
NORMβ
∗
i
=
1
∑
P
i=1
|β
∗
i
|
|β
∗
i
|.
(D5) (Direction)
The visualization is enriched by adding the in-
formation on the direction of the (overall) rela-
tionship between the predictor and the outcome
variable. This is achieved by presenting positive
final standardized coefficients in one color, and
negative final standardized coefficients in another
color.
The example of such a visualization is presented
in Figure 1. The Figure is divided into four areas
distinguishing between the (significant) pure prime,
(significant) pure suppressor, (significant) prime and
suppressor, and nonsignificant variables. Predictors
having a positive overall effect on the outcome are
presented in blue, while predictors having a negative
overall effect are presented in red. The size of each
dot is proportional to the absolute value of the overall
effect. In this theoretical example, we have a collec-
tion of 8 variables included in the regression analysis.
Three variables, P5, P4 and P6 have a significant di-
rect effect on the outcome. Predictors P4 and P5 have
the largest overall effect on the outcome and are pos-
itively related to the outcome. Predictor P6 is nega-
tively related to the outcome. Predictor P2 is a (pure)
suppressor variable, positively related with the out-
come. Predictor P8 has both direct and indirect effect
on the outcome. The overall effect of the predictor P8
on the outcome is positive. This hypothetical example
classifies three variables as both nonsignificant prime
and nonsignificant suppressor variables, meaning that
these variables should be excluded from the regres-
sion analysis. Note that this example is theoretical
and that in practice we expect that the number of both
not prime and not suppressor variables should be low.
In fact, when dealing with carefully planned analyses
(this means that the variables (predictor candidates)
included in the regression analysis are carefully se-
lected) we expect that the selected variables will have
direct, indirect or both direct and indirect effect on the
outcome.
3 APPLICATION
We present the application of the proposed method-
ology on a real-world dataset from the survey on res-
idents’ perceptions of tourism impacts and their at-
titudes toward tourism in the city of Split, Croatia.
Split is the second-largest city in Croatia and the
largest Croatian city on the Adriatic coast, with ap-
proximately 160,000 inhabitants. As a Mediterranean
city with exceptional cultural-historical heritage and
natural beauty, Split is a highly attractive tourist des-
tination. In 2022, 2.6 million overnight stays were
realized in its commercial accommodation facilities.
The intensive growth of tourism over the past decade
has put a lot of pressure on residents’ well-being and
their living environment (Mate
ˇ
ci
´
c et al., 2022). The
survey of local residents in the city of Split, which
was conducted in June 2022 on a sample of 385 re-
spondents, was designed to identify the key drivers
of adverse tourism impacts in the city and thus sup-
port effective monitoring, management, and mitiga-
tion of risks associated with overtourism. The sample
was representative at the city level by gender and age
group of residents. Computer Assisted Telephone In-
terview (CATI) was used as a data collection method.
The dataset comprises eleven variables related to
residents’ perceptions of tourism impacts in the city
of Split. A detailed description of included variables
(i.e., impact indicators) can be found in the Appendix.
Six numerical variables are used in their original form
where Appearance, Apartmentization, Authenticity,
Space, and Services are responses to a 5-point rat-
ing scale, while Displacement is a binary variable.
Other four numerical variables F1:Social crowding,
F2:Waste and cleanliness, F3:Current expenses, and
F4: Housing affordability are constructed through ex-
ploratory factor analysis. Factors F1:Social crowding
and F2:Waste and cleanliness were established by per-
forming factor analysis on the set of crowding-related
variables: Noise, Traffic, Crowding, Transport, Lit-
tering, Smell, Tourist behavior and Parking. Factors
F3:Current expenses and F4: Housing affordability
are constructed through exploratory factor analysis
applied on a set of price-related tourism impact items:
Housing affordability, Realestate prices, Rent, Utility
prices, Grocery prices, and Restaurant prices. These
ten variables are (theoretically) assumed to affect the
outcome variable. The outcome variable Perception is
a binary variable that presents the perception of over-
all tourism impacts. It is formed by categorizing the
overall attitude toward tourism impacts, measured on
a 5-point Likert scale anchored by very negative and
very positive, as either positive or neutral/negative.
CCR-Logistic Based Variable Importance Visualization: Differentiating Prime and Suppressor Variables in Logit Models
47