Features of Assessing the Satisfaction of the Population with Food

Consumption

Dilshod Hudayberganov

, Barchinoy Mavlanova

, Gulnoza Zakirova

Farruxbek Kuramboev

, Dilmurod Hudoyberganov

and Gulnora Hudayberganova

Urgench State University, Urgench City, Khamid Alimjan Street, House 14, 220100, Uzbekistan

Ma’mun University, Khiva City, Bal-Havuz Street, 2, 220900, Uzbekistan

Urgench Ranch University of Technology, Urgench City, Khonka Street, house 26, 220100, Uzbekistan

The Academic Lyceum of Urgench Branch of Tashkent Medical Academy,

Urgench City, Gafur Gulom Street, House 2, 220100, Uzbekistan

Keywords: Food Satisfaction, Consumption Habits, Population Preferences.

Abstract: Meeting the population’s demand for diverse needs is considered to be a priority. In this regard, the issues of

assessing the satisfaction of the population with food consumption based on their desires and interests were

covered in this article, the results and features of which were researched through the personal research of the

authors of the article. Through this, proposals and recommendations have been developed aimed at effectively

assessing the satisfaction of the country's population with food consumption. Also, based on a number of

studies that studied the socio-economic importance of food consumption and the issues of food assessment,

and the results of assessing the satisfaction of the population with food consumption based on the state of

food products are analyzed and based on the dependence of the population on the attitude of the product as a

consumer.

1 INTRODUCTION

An increase in global population, unfavorable

climate, a decrease in agricultural labor, and

shrinkage of agricultural land are creating crisis

situations in food systems. In this regard, it is

considered as the main task to make the food system

sustainable in order to ensure food safety and healthy

nutrition to future generations. Mental health issues

(depression, schizophrenia and stress) in the food

sector as a growing problem in today's society

negatively affect many aspects of everyday life,

including eating behavior. In these situations, eating

behaviors are typical for unhealthy choices such as

emotional eating and increasing unhealthy food

diversity. To avoid these problems, changing the

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composition of the food, eating between certain times

and traditional dietary strategies aimed at limiting the

diet are manifested in the form of the main factors

affecting eating behavior, creating short-term results.

In our country, an important emphasis is placed on

meeting the needs of the population in relation to food

by determining its demand for consumption. Thus, it

is important to ensure the safety of the population for

these products. In this regard, a number of regulatory

legal acts have been adopted in our country. In

particular, the decree of the President of the Republic

of Uzbekistan PD-36 of February 16, 2024 “On

additional measures to ensure food safety in the

Republic” was also adopted (Decree, 2024). As a

result, the needs of the population for food were met,

their indicators of consumption of products were

234

Hudayberganov, D., Mavlanova, B., Zakirova, G., Kuramboev, F., Hudoyberganov, D. and Hudayberganova, G.

Features of Assessing the Satisfaction of the Population with Food Consumption.

DOI: 10.5220/0014247400004738

Paper published under CC license (CC BY-NC-ND 4.0)

In Proceedings of the 4th International Conference on Research of Agricultural and Food Technologies (I-CRAFT 2024), pages 234-239

ISBN: 978-989-758-773-3; ISSN: 3051-7710

determined, and on this basis, the satisfaction of the

population for food was studied.

2 MATERIALS AND METHODS

In this article, the methods of observation such as

analysis, synthesis, comparative analysis, logical

analysis, systematic analysis and questionnaire were

effectively used to assess the satisfaction of the

population with food consumption.

The socio-economic importance of food

consumption and the issues of food assessment are

reflected in a number of studies.

Food adequacy is an important part of food safety

assessment. This makes it a need to conduct a survey

of food consumption at the household level. While

adequate food intake does not guarantee a person’s

nutritional status, insufficient food intake does not

indicate some deficiency. However, such research

will shed light on possible problems. A survey study

was conducted in rural areas of Odisha, India to study

the impact of economic and non-economic

determinants on average food consumption in

households (Bhabani et al., 2020).

In other studies, methods for assessing food

consumption and nutrient intake at the household and

individual levels, their strengths and weaknesses are

comprehensively looked through. In it, at the

household level, it offers a detailed description of the

available methods and ways for interpreting data for

epidemiological purposes, including methods for

assessing the distribution of food consumption and

nutrient consumption when data is collected at the

household level (Michael, 1997).

A person's eating behavior comes from the need

to provide energy requirements and the desire to have

fun. The body's signals rely on the ability to sense

internal sensations, controlling different behaviors.

Some studies in this regard justify the connection

with a violation of unhealthy eating habits (Chanette

et al., 2025).

Human behavior will also depend on the need for

food. Other studies on this forecast food consumption

issues between high levels of anger among young

people (Alejandro et al., 2024).

The population’s need for food is met through

consumer goods. In other studies on this, the long-

term effect on privilege to this good in the context of

temporary shortages of consumer goods has been

studied (Effrosyni et al., 2024).

In another study, it is argued that the results

obtained represent a link between the economic

impact of COVID-19 and the consumption of food

(Bita, 2024). Through this, a comparison of the

economic status of low-skilled employees at the

individual and household levels based on the results

of the study shows a decrease in the level of monthly

wages during the pandemic.

Covering all phases of food consumption, another

study provides a comprehensive framework for future

research on sustainable food consumption (Thi,

2024). Based on it, it will be possible to use indicators

that support the development of effective

sustainability measures in the field of food

consumption.

Through an effective food system, consumption

stability can be achieved. Other research that has been

conducted has focused on contributing to the diverse

debate by developing change conditions for the

transition of the food system to consumer

sustainability (Schulze and Janssen, 2024).

Another study noted that changes were made to

the volume of food products recommended for

inclusion in the consumption basket of the main

socio-demographic groups of the population, taking

into account the distribution of regions into 10 zones

formed on the basis of factors affecting the

characteristics of food consumption (Shevkunova,

2014). In turn, they were influenced by climate,

national traditions, local characteristics, economic

conditions, the standard of living, income, the

features of food production in the regions of the

country allow to organize a healthy diet with optimal

costs. The satisfaction of the population’s food intake

is among the problems that exist. Another study in

this regard justifies that the problem of an increase in

the need for food among the population at all stages

of development of the economy is in a dominant

position (Yulia, 2017).

3 RESULTS AND DISCUSSION

To assess the satisfaction of the population with food

consumption, the condition of food products is

analyzed because on the balance sheets of basic food

products, information about the resources and volume

of usage of products in the reporting period is

presented, which will be available in the form of an

aggregate table. Information about the resources and

use of basic agricultural products is formed on the

basis of data from the State Statistical Report and

combines data from production statistics, prices, data

from social and demographic statistics, one-time

observations, calculations and indicators of

assessments. The balance reflects the movement of

the product from the moment of production to the last

Features of Assessing the Satisfaction of the Population with Food Consumption

235

use. Accounting balances are drawn up by statistical

bodies in a physical form for a calendar year. The

balances make it possible to determine the volume of

consumption of the main types of food of the

population, analyze the situation in the food market,

assess the need for food imports, assessing the level

of satisfaction of the population with food needs of

the Republic’s food resources. The balance data

obtained over time makes it possible to identify trends

in the composition of the diet of the population.

The analysis carried out is based on unique data at

the local level, as well as rich questionnaire-survey

data on eating habits and health results at the

individual level. It reflects an interesting case for a

different reason. In this regard, a questionnaire-

survey was conducted among 200 residents who live

in the different areas of the region and are voluntarily

selected. Based on the results of the survey, they were

analyzed (Table 1).

Table 1: Results of assessment of population satisfaction

with food consumption.

№

Populatio

compositi

Age

range of

the

populati

Number

responde

nts and

the basis

satisfactio

Level of

satisfacti

Male

16≤M≤3

34 people

- fast

eating

average

Male

31≤M≤6

62 people

- rational

eatin

good

Female

14≤F≤25

26 people

- improper

eatin

average

Female

26≤F≤55

78 people

- rational

eating

high

Based on this table, a questionnaire survey of the

composition of the population for food consumption

was carried out between women and men, and the

results of the assessment of their satisfaction were

analyzed. According to the table, the composition of

men was selected between 16≤M≤30 and 31≤M≤60,

while the composition of women was selected

between 14≤F≤25 and 26≤F≤55.The basis of their

satisfaction is fast eating, rational eating and

improper eating.

In fact, the success of food in the market depends

on the reaction of the population to the product.

However, research is also underway to determine this

effect. In today’s economic conditions, the population

is exposed to various products. The task of any

manufacturer in this regard is determined by

attracting their attention to their products. However,

attracting the population is considered a complex

issue. For the development of new types of products

aimed at determining the wishes of the population,

special studies are also carried out based on assessing

their impression of the emotional properties of the

product.

There is such a basic approach as assessing the

benefits and acceptability of emotional assessment of

the population. Based on it, a person who prefers a

particular product is not considered a customer. These

assessment methods are diverse and some approaches

can be applied for both types cited. That is, in this it

will have an emotional assessment of the composition

of the population and specific aspects of the brand.

Therefore, there will be differences between

marketing studies that assess the effectiveness of

advertising.

In our studies, the study of privileges was carried

out by selecting the most preferred sample by

members of the population group. A pair comparison

test and preference rating were also conducted for

several samples. In the study of their acceptability,

the population assessed using the homogeneity or

desirability scale. A study of receptivity was

conducted in a single sample. This does not require

comparison with another product. The decision of the

population group will depend only on the emotional

characteristics of the sample and the impression of the

product formed on them. It turns out that they feel an

unpleasant impression much stronger than pleasant.

Basically, a number of conditions related to research

on the acceptance of the population should also be

taken into account. Here, the accuracy of the

assessment of taste characteristics plays a secondary

role because in emotional assessment, the average

case does not rely on vague and ambiguous

assessments given by the population group.

Therefore, the product evaluated by the average

population will not have to correctly describe the taste

characteristics.

According to our studies, the indicators that

characterize the sample for evaluation were divided

into the following groups:

position indicators. This describes the position of

the data on the number axis. Examples of these

indicators are the minimum and maximum elements

of the sample (the first and last members of the

variation series), the upper and lower quartiles (which

limit the zone in which 50% of the central elements

of the sample fall). Information about the average

I-CRAFT 2024 - 4th International Conference on Research of Agricultural and Food Technologies

236

species is provided through the selection average and

sample median;

spread indicators. It describes the degree of spread

of data relative to its center. These primarily include

the sample spread, standard deviation, sample range,

interquartile range (the difference between the upper

and lower quartiles), and the coefficient of kurtosis.

These reflect the proximity of the bulk of the data

clusters around the center;

indicators of asymmetry. This group of indicators

answers the question about the symmetry of the data

distribution around its center. This includes the

asymmetry coefficient, the position of the sample

median relative to the sample mean and sample

quartiles, and the histogram;

indicators describing the law of distribution.

These indicators provide information about the law of

data distribution. These include histograms, empirical

distribution function graphs, and frequency tables.

Today, the problem of an increase in the

satisfaction of the population’s need for food is

widely discussed. In this regard, there are the main

restrictions that prevent the effective operation and

development of the food market, which include:

- absence of a separate institution regulating the

food market;

- underdeveloped infrastructure of food market

regulation;

- high distribution costs due to a large number of

intermediaries;

- low level of wages of agricultural workers;

- lack of food supply to the population.

However, despite the above studies, some studies

have not sufficiently considered the problems of food

market development, taking into account the specific

environment of the region. Solving this problem

requires additional substantiation of information on

the level of satisfaction of the population with food

products and conducting in-depth research. In this

regard, the growth of imports will prevent the full

development of the domestic market for a long time.

This has a negative impact on the food security of

countries.

The food problem in the world is that until now it

is not possible to fully provide the population with

vital food products in accordance with physiological

standards. Inefficient use of these resources is

explained by insufficient development of the material

and technical base, limited land resources,

unfavorable natural and climatic conditions, and

limited opportunities to import imported products.

Most of these problems are characteristic of

developing countries. The main direction of solving

the problem of food supply to these countries will be

to improve the quality of agriculture and agro-

industrial complexes. In the process of studying the

options for the development of these regions, the

category of “green revolution” appeared, which

includes the introduction of methods of

agrotechnology based on the use of high-yielding

grain crops and fertilizers, that is, the popularization

of the achievements of the scientific and technical

revolution.

In our country, there is a positive trend of growth

in the production of food products and their quality.

This is related to the trend of real income growth of

the population. This situation is of strategic

importance for our country, it provides the country's

population with the necessary quantity and quality of

food products. In this regard, the quality of local food

products is increasing. Therefore, the demand for

imported food products is decreasing due to the cases

of sale of low-quality and counterfeit goods.

First, the transition to more sustainable food

consumption is seen as an important solution to

prevent rapid growth in food demand and to mitigate

the impact of climate change on the food system.

Therefore, research on these issues should be

conducted in the future. In particular, population

acceptance assessment research is important in the

food industry. In this regard, the number of users of

the services of catering establishments is constantly

increasing. Every day, the quality of food produced

by cafes, restaurants and bars affects the health of the

population, as well as their well-being and mood.

Therefore, acceptability assessment should be

considered as the main research method in the field of

food industry.

Considering the acceptability of the population as

an expression of the attitude of the population to the

product, this situation depends on the conditions,

economic conditions of consumption, the influence of

competitive products, prejudices and other factors. In

this regard, verbal and graphic scales are used to

assess the satisfaction of the population with food

consumption through acceptability. The most

commonly used scale consists of 9 points in total.

Consumer preferences of the population can be

determined based on pleasant or unpleasant

impressions of the product. As a result of various

studies, the ideal number of categories is 9 in total.

This scale is distinguished by ease of use. If we take

the desired average level as 0, then the verbal scale

can be converted into graphs. Scale with schematic

images of human faces can also be used for this

assessment. This evaluation is influenced by

environmental conditions and the order of

acceptability does not change.

Features of Assessing the Satisfaction of the Population with Food Consumption

237

According to various researchers, this scale works

reliably and consistently regardless of region and

group size. A potential problem with all scales is

category specificity as the population avoids strong

judgments and overestimates. Therefore, the use of

the average element reduces the measurement

efficiency. However, for some population groups, this

effect is considered reliable for the sample being

tested. Sometimes a shortened scale of 7 or 5 items is

used. This compliance information is used for a

variety of purposes. The results of this scale can be

substituted for a paired preference test or rating since

this evaluation data is rich in information content, it

is considered easier to conduct other simple tests on

its basis.

When assessing the wishes of the population,

mainly survey methods are also used. It uses a small

number of participants when conducting survey

methods. However, they make it possible to clarify

the existing interactions and explore opportunities in

depth. In this case, a common form of working with

the population is a focus group discussion. As a rule,

about a group of 10 people is included in the focus

group. They sit around a round table and discuss the

product or any problem under the guidance of an

expert moderator. His task is to ensure the active

participation of the focus group members in the

discussion and to focus the discussion on the issues of

product impressions, concept, reaction to advertising,

promotion, etc. will consist of focusing. Similar

methods are used in sociological services, marketing

and advertising agencies, and mass media. The

special importance of these methods is that they allow

studying various aspects of evaluation at the initial

stages of new product development. This allows you

to avoid unexpected expenses in the future. In

contrast to the use of similar methods in marketing,

the main focus is on the perception of the product

concept. When using the emotional evaluation of the

population, issues related to product features,

functionality, and appearance are also considered. In

this case, there is a similarity between the work of the

company's working group and the marketing

department.

The cited studies have several advantages. First, it

is characterized by a deep study of the problem of

working as an interactive moderator. That is, as a

result of the discussion, the preferences of the

population, their feelings and motivations related to

the tested product will be clarified. During the

discussion, problems that were not planned before the

start of the test suddenly appear and are successfully

resolved. Secondly, the interaction between group

members is formed. Often, the opinions of each

member will cause problems or thoughts in the minds

of others that they did not expect in a face-to-face

interview or survey. This type of research also has a

serious impact on the operation of the smart market.

By organizing a smart market in the region, achieving

savings in terms of time and money, forming a single

database on sales, creating a quick information search

system for products, preparing quick reports for

organizations, statistics on customers it will be

possible to monitor the data dynamics, ensure the

transparency of the managed system, increase the

efficiency and accuracy of the stock exchange, and

ensure the remote operation of the users of the

programmed system (Dilshod et al., 2023),

(Musirmonov et al., 2023), (Saidova et al., 2023).

Food quality assessment methods are also used to

assess the population's satisfaction with food

consumption. This is reflected in the scoring system.

Its content is that the most important quality marks of

the product are evaluated with certain points,

depending on the importance of this or that mark. The

most important indicator is the taste and smell of the

product, in addition, 40-50 percent of the total points

are allocated to their color. In particular, the following

evaluation methods are widely used in science:

- laboratory methods. It uses physical,

physicochemical, chemical, biochemical and

microbiological methods to determine the nutritional

value, chemical composition and harmlessness of

food. The advantage of this method is determined by

the accuracy of the results and their ability to be

reflected in quantitative indicators.

chemical and biochemical methods. They are used

to determine the quantity and quality of substances in

the chemical composition of products. Through this

method, sugar, acids, proteins, vitamins, minerals and

other constituents are determined. These methods are

often used to control the quality of food in terms of

its naturalness, quality and compliance with standards

in commercial activities.

4 CONCLUSIONS

Food consumption by the population is an important

indicator of the population's standard of living and its

well-being. Therefore, the collection and analysis of

statistical data on the level of consumption of food

products serves as a source of assessment of the

quality of products in the country, especially

population acceptance is the most important

information of interest to marketers and product

manufacturers. In this regard, there will be many

methods that will allow to evaluate the impression of

I-CRAFT 2024 - 4th International Conference on Research of Agricultural and Food Technologies

238

the product and determine the preferences of the

population. Product acceptance depends on its

packaging and preparation and many other factors.

Evaluation of population response allows

interpretation of study results.

In tests aimed at evaluating the opinion of the

population, a sample of a food product is shown.

Additional information is also analyzed to assess their

attention. They judge the preference or desirability of

a sample based solely on emotional cues. This

information is important for product developers

because it allows to determine the appropriateness of

the product, but high product acceptance does not

guarantee market success. The purchase of a product

depends on many factors such as nutritional value,

product concept, price, positioning, advertising,

packaging, etc. However, positive customer

impressions based on the emotional characteristics of

the product will bring success in the market.

This study presents a study of attitudes towards

food consumption in the control of the population's

processes towards food products. The results extend

previous research connected with food intake.

Reducing the risk of eating disorders is essential to

improving mental health outcomes. This is related to

changes in the mood of the population. However,

assessing the population’s food needs is a way to

determine whether readily available foods are

effectively meeting their nutritional needs. This

assessment is based on timely and quality data to

target, plan, monitor and evaluate effective nutrition

promotion programs. It also provides reliable

information for analyzing country-level data on

nutrition and making decisions to achieve better

nutrition.

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