population survey was launched, they were enlisted
for help, and they made deals with the herders so they
could better regulate the overgrazing practices. Chu
uses the power of the internet to galvanize public
support for the protection of endangered species. In
addition to Chu and her team, some businesses also
contributed by releasing products printed with
Mengxin beavers or even creating versions of cartoon
characters for the beavers. For example, a toy
company called Pop Mart unveiled a series of blind
boxes of cartoon characters based on the Mengxin
beaver, which let more people know about this
creature.
5.2 Proposed Protection Measures
To protect the beaver, raising public awareness is
certainly important, but it is only the first step towards
synergizing actions for real change. In this process,
volunteering work from young people plays a
significant role, as the generous donation for beaver
canteen program has demonstrated. That’s because
young people growing up exposed to the concept of
animal welfare are more passionate about animal
protection than any previous generation. Meanwhile,
the advancement of ICT technology, such as social
media, can easily reach out to them and engage them
in meaningful volunteer work. In the case of Mengxin
beaver protection programs, over 3 million internet
users have donated their snack money to secure food
sources for the cute animal. Among them, a majority
are young people born after 1990s and even after the
2000s. According to the estimates of the program
initiator Chu Wenwen, over a million young people
were actively involved in the program from 2019 to
2021 (Hubei Changjiang Business Daily, 2022). The
same young people have gone to the field to help with
the rescue of beavors as well as the planting of willow
shrubs, the favorite food for beavers during winter
when food supplies are scarce. The success of the
program reminds us the power of young people in
delivering social good. Therefore, the future
protection effort should tap into young people and
make full advantage of their talent and their
commitment to biodiversity conservation.
There is another workable plan to protect the
Mengxin beaver through a business partnership. More
specifically, using the images of them, people can
have cooperation with industry companies to launch a
series of co-branded ips, such as the clothes printed
with pictures of the Mengxin beaver and some daily
living equipment that people cannot live without it. In
the future, scientists will invent new eco-friendly
materials. When producing the products, the special
raw material that has been used can reduce waste.
Every year, the reservation will monitor the
number of beavers family staff can give them a name
and post their pictures online so the reservation can
hold a “online adoption”. When people choose one
beaver that they like, the staff from the reservation can
install some cameras that don’t disturb the beavers’
normal life, and staff will send a qualification and
access to the camera to live stream the beaver’s life
for the people who had adopted a beaver, they will be
kept updated about the beavers they have adopted.
Besides these, staff will also take photos of the
beavers and send them to their adoptors. For the
donation, staff could use it to buy more trees to store
more food for them.
6 CONCLUSION
The plight of the Mengxin beaver, a unique species
whose existence stretches back two million years,
mirrors the broader challenges faced by many
endangered species across the globe. As this study
highlights, the Mengxin beaver not only plays a
crucial ecological role as a biodiversity engineer in
the arid ecosystems of Xinjiang but also faces
numerous threats largely attributable to human
activities. While climate change, habitat destruction,
and direct exploitation have led to a precariously
dwindling population, this study underscores the
critical need for a multifaceted conservation strategy
that goes beyond traditional governmental
approaches.
Emphasizing participatory conservation efforts is
essential. By involving local communities, leveraging
modern technology, and harnessing the influential
power of social media platforms, conservation
initiatives can cultivate broader public support and
more effective engagement. Particularly inspiring is
the innovative use of participatory projects like the
“beaver canteen,” which not only fosters community
involvement but also directly contributes to the
sustainability of the beaver’s habitat.
Moreover, this article advocates for the
integration of young people into conservation efforts,
tapping into their dedication and digital savviness to
propel awareness and action. The success of
initiatives spearheaded by conservationists like Chu
Wenwen illustrates the potential impact of blending
traditional conservation methods with modern