and gives people the pleasure of recognition. Plato,
and after him Aristotle, spoke of mimetic art and the
pleasure and delight the viewer derives from knowing
this or that truth. In the Renaissance and Classicism,
imitation was seen as the only way to approach the
ideal. Following the aesthetics of the ancients seems
to have been the tradition of the aristocracy - the
cultured, literate and refined. While this practice was
abolished in the future, the aesthetic consciousness
that transtextual elements bring to any work
remained.
If ancient Greek philosophy is the foundation of
many modern theories, not only in linguistics but also
in other sciences, the 20th century is that very
foundation. - The 20th century is the building that
gave birth to the theory of intertextuality: In the 30s
of the 20th century, A.V.Shubnikov and V.A.
Kopchik were working on the categories of symmetry
in terms of the human desire for proportionality. The
work of physicists was analyzed in the works of N.N.
Belozerova and L.E. Chufistova "Cognitive models
of discourse" concludes that the basis for maintaining
symmetry between interacting texts is the influence
of invariants and variants on each other [1]. That is,
the interaction, parodying and referencing of the
original text and the new text on which it is based.
According to these studies, people unconsciously try
to reflect their accumulated experiences in their texts
and liken their work to observed natural phenomena
or the creative output of previous or contemporary
generations.
Simultaneously with that, Vannevar Busch
proposed the so called “memex” theory, a hypothetic
prototype of hypertextual system, according to which
people accumulate and extract knowledge not
through logical connections but through chains of
associations. According to Busch, associations form
a whole network or 'web' whereby all the information
that a person assimilates is reflected in the creation of
a new text. 'Memexes' are special devices for storing
and retrieving information. Each person has their own
notes, which are reflected in their work and in new
texts. W. Bush elaborated on this idea in his article
"As We May Think" published in the Atlantic Daily
in July 1945.
«
Memex is a mechanized device for
very fast and flexible reference, where an individual
stores all their books, records and correspondence"
[6, p. 13]. Its development has been the prototype of
the concepts of 'hypertext' and “transtextuality”. This
is because it is a cognitive model of the process by
which connections between texts emerge.
H.L. Borges, who wrote the short story 'The
Library of Babel' in 1945, made a significant
contribution to the creation of intertextual theory. The
author imagines a universal library containing every
book ever created. On the surface, this world library
is a solid structure, represented as a hexagonal room
with stairs and mirrors. In reality, however, H.L.
Borges' Universal Library is chaotic, infinite and
decentralized. It is impossible to organize this library
and find the right books and librarians. In this story,
the idea emerges that everything has already been
said and written: 'This article of mine, unnecessary
and useless, already exists in one of the thirty
volumes on one of the five shelves of the countless
hexagons. Later, M. Foucault used similar
metaphorical imagery and called his library
'fantastic'. Such an idea destroys the author's
motivation and inspiration and ultimately downplays
the importance of the author in the contemporary
world, which French structuralists and post-
structuralists have based on the notion of the death of
the author. This author's work aimed to break the
conventional attitude towards the literary work as a
search for a beginning: H.L. Borges' concept is to
represent the text as a vicious circle (N. Piegue-Gros)
or a textile (R. Barth). In each case, there is no way to
find a beginning or an end, all texts are in endless
interaction with each other, the core or fundamental
principle is denied.
In the mid-20th century, such ideas gained
popularity and came to be known as set theory,
replacing unity philosophy. The main difference
between these theories is the absence of centers,
beginnings and absolutes. The structuralists were
replaced by post-structuralists, mostly represented by
French theorists such as J. Derrida, J.-F. Lyotard and
J. Delaire. Lyotard, J. Deleuze and M. Foucault,
among others. These philosophers argued for the
inherent heterogeneity of existence, ambiguity and
the absence of any totalization. Their philosophical
work paved the way for the creation of the theory of
intertextuality presented by Y. Kristeva and other
representatives of the philosophical and literary group
Ter Kel. Philippe Sollers, editor of the journal of the
same name, emphasized that 'any text is linked to
many other texts and can be re-read, emphasized,
condensed, transformed and deepened' [7, p. 205].
This group argued for the relativity of the concept of
plagiarism. Because, in one way or another, every text
consists of a 'mosaic of quotations', so everything is
plagiarized. Thus, they denied the existence of
authorship and promoted the fashionable notion of the
'death of the author'.
The emergence of the term transtextuality was
received critically by French philologists, but with the
support of the journal Tel Kel and the authority of R.
Barthes, the term remained in print R. Barthes