content based on customer feedback, improving
marketing effectiveness and heightened customer
satisfaction.
Within BMW’s autonomous driving technology,
generative AI occupies a pivotal position. By
analyzing vast amounts of driving data and scenario
information, the technology predicts vehicles’
trajectories and obstacle avoidance paths, enhancing
the accuracy and speed of decision-making.
Consequently, BMW’s autonomous driving system
has become more reliable and safe. Furthermore,
generative AI refines the algorithms and models
governing the autonomous driving system, ensuring
better adaptability across diverse road and traffic
conditions.
5 CONCLUSION
As an advanced form of AI, generative AI technology
has played a pivotal role in driving enterprise digital
transformation. Its data analysis, process
optimization, and decision support applications have
enabled businesses to achieve digital transformation
more efficiently, enhancing their competitiveness and
innovation capabilities. Generative AI technology
optimizes organizational structures, improves
operational efficiency, and provides decision-makers
with comprehensive and accurate information to
enhance decision-making efficiency.
However, the adoption of generative AI
technology also presents challenges and opportunities
that necessitate strategic planning and collaborative
efforts with various stakeholders, including
technology providers and industry associations.
As generative AI technology becomes
increasingly pervasive within enterprises, future
research will focus on deepening technological
advancements, expanding application scenarios, and
refining risk management strategies and ethical
regulations. Technical research will continue to
explore ways to enhance the generalization ability of
generative AI models and strengthen cross-modal
generative AI technologies research while optimizing
algorithmic efficiency and stability to reduce
hardware requirements for increased practicality and
accessibility. The progress made through these
studies will aid businesses in maintaining
competitiveness amidst rapidly changing market
environments while fostering continuous
development and innovation within industries.
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