investment thus do not have explanatory effect on the
expected return and the two models’ performance do
not have huge difference. The result diverges from the
empirical study of FF3 and FF5 on the US market
where FF5 have higher cumulative return and R
2
.
The difference between the two empirical study
results on FF3 and FF5 performance reveal the
limitation of Fama-French Model in specific regions
or context. Whereas the additional two factors of
CMA and RMW have improved performance in
North America, CMA seems redundant in Europe and
Japan (Fama & French, 2016). The studies highlight
the importance of market-specific empirical testing
and suggest that asset pricing models may require
customization or adjustments when applied to
different economic and regulatory environments.
3.2 Limitations and Prospects
As an empirical model, FF5 has limitations to
measurement of expected return. FF5 model has
shown inconsistent performance across different
markets, highlighting its limitations in capturing local
market dynamics. While the model performs well in
the U.S. market, where it significantly improves upon
the FF3 model, its effectiveness is less pronounced in
other markets, such as the Chinese A-share market
and Japanese markets.
Recent research has begun to explore the
integration of the FF5 model with advanced
technologies and additional factors to improve its
predictive capacity. For example, Mita and Takahashi
(2023) propose a new approach that combines the
FF5 model with artificial intelligence techniques,
such as Gradient Boosting Machine (GBM) and state-
space models, to enhance the accuracy of return
predictions. By using AI-driven predictions in
conjunction with the FF5 factors, this approach can
dynamically adjust to changing market conditions
and better forecast future returns, outperforming
traditional strategies like buy-and-hold or typical
mutual fund approaches for Japanese equities. The
study demonstrates that an AI-enhanced FF5 model
not only retains the strengths of the traditional model
but also provides superior performance, suggesting a
promising future direction for integrating machine
learning techniques into asset pricing models to
handle large datasets and capture complex patterns in
financial markets (Mita & Takahashi, 2024).
As AI and machine learning techniques continue
to advance, there is a significant opportunity to
enhance the FF5 model’s predictive power and
applicability across diverse markets. AI-based
models have the advantage of processing vast
amounts of data more efficiently and identifying
complex, non-linear relationships that traditional
econometric models may miss. By leveraging these
technologies, the FF5 model can potentially evolve
into a more flexible and adaptive tool for predicting
returns in real-time, accounting for rapid changes in
market conditions and investor behavior (Mita &
Takahashi, 2024).
Other researchers have explored the addition of
new factors to the FF5 model to address its current
limitations. Dhaoui and Bensalah expanded the FF5
model by incorporating momentum and investor
sentiment factors, arguing that these additions could
improve the model's ability to capture certain market
behaviors that the standard FF5 model misses. The
inclusion of a momentum factor helps account for the
tendency of stocks to continue moving in their current
direction, while the investor sentiment factor reflects
the impact of psychological biases on asset prices.
Their findings suggest that this enhanced model can
better predict expected returns and explain anomalies
related to small stocks with high investment and low
profitability, i.e., an area where the original FF5
model often falls short. This approach underscores
the potential for further developments that
incorporate behavioral and sentiment-based factors,
offering a more holistic view of asset pricing that
includes both traditional financial variables and
behavioral elements (Dhaoui & Bensalah, 2016).
4 CONCLUSIONS
To sum up, FF3 model marked a significant departure
from the traditional CAPM by additional factors,
which allowed for a more nuanced understanding of
stock returns by accounting for systematic risks
beyond market exposure. FF5 model represents a
further evolution in asset pricing by adding two
additional factors to provide a more comprehensive
model for understanding the variations in stock
returns. Empirical evidence suggests that FF5
generally performs better than FF3 in explaining
returns, particularly in markets like the United States.
The model's performance varies significantly across
different markets. This study recognizes the
explanatory limitation of FF5 as empirical model and
suggest that the emergence of AI or factor that
customized to local financial market will improve the
performance of factors. In conclusion, while FF5
represents a substantial step forward in asset pricing
theory, its mixed empirical results and inherent
limitations indicate that it is not yet the final word on
modelling stock returns. Future developments should