Implementation of the Green Business Strategy at the Southeast Asia
Poets Gathering Literary Festival (TPAT) II
Roma Kyo Kae Saniro, Andina Meutia Hawa, Donny Eros and Pramono
Faculty of Humanities, Universitas Andalas, Padang, Indonesia
Keyword: Green Business, Literary Festival, Second Southeast Asia Gathering Literary Festival.
Abstract: The aim of this study is to demonstrate how green business can be utilized in literary and tourism activities at
the 2nd Southeast Asia Gathering Literary Festival (TPAT) in Padang Panjang, West Sumatra, Indonesia.
This research is motivated by the rise of business; for example, implementing a literary festival will create
much waste because there are many people in the same place and at the same time. The implementation of a
business must still be environmentally friendly. The use of a qualitative descriptive method with a green
business approach is used in this study. The results of this study revealed aspects of implementing green
business carried out by the committee during the activity through 1) the use of wooden coins as a medium of
exchange when shopping at the Kubu Gadang bazaar as a marker of environmentally friendly money
materials; 2) the festival venue is in a former paddy field with stilts made of wood as an environmentally
friendly measure; 3) eating bajamba using durable cutlery instead of disposable containers as a measure to
reduce plastic waste; and 4) digital promotions that can help paper waste as brochures or promotional
activities. Although the TPAT II green business has yet to be fully implemented in its series of activities, the
four things mentioned above are capable of being an effort by the committee to create a green business at the
TPAT II festival.
1 INTRODUCTION
Literary festival is one part of tourism literature. The
extension of literature can be provided with new
perspectives through tourism literature, which is an
interdisciplinary science. Literary festivals that can
provide an overview of a place can be an opportunity
for the birth of a new tourist spot. The implementation
of literary festivals in Indonesia varies greatly, with
West Sumatra being one of them.
West Sumatra has a variety of natural beauty that
can attract the attention of both domestic and foreign
tourists, such as Lake Maninjau, Sianok Gorge,
Kerinci Seblat National Park, Pagaruyung Palace,
Padang Beach, Mentawai Island, Harau Valley,
Cubadak Island, Anai Valley Waterfall or Puncak
Lawang Panorama Park. The outside community
considers these places to be popular or known as
tourist spots in West Sumatra. West Sumatra has a
variety of beautiful tourist destinations, such as
Padang Panjang.
Padang Panjang is one of the West Sumatra areas
with several names or nicknames given by the local
community and the people around it. The City of
Serambi Mecca Minangkabau is a good example of
its designation. This nickname refers to the vital role
of Padang Panjang in developing Islamic culture and
religion in the Minangkabau area. Another
designation is the Traditional City of Basandi Syarak,
Syarak Basandi Kitabullah. Minangkabau society's
basic principles, which prioritize culture based on
religion, are described by this phrase from the
Minangkabau language.
Not only that, another term used is the City of a
Thousand Houses Gadang. The name is a reference to
the distinctive Minangkabau architectural tradition,
particularly the gadang house, which is a prominent
feature of the area's architectural culture. Another
name is the Small Clock Tower City. Even though the
Jam Gadang is better known as Bukittinggi, Padang
Panjang also has a replica of the Jam Gadang, one of
the city's landmarks. Not only that, another term is
Kota Bahari, which refers to the vital role of Padang
Panjang as a pioneer city in shipping and trade in the
past.
Saniro, R., Hawa, A., Eros, D. and Pramono, .
Implementation of the Green Business Strategy at the Southeast Asia Poets Gathering Literary Festival (TPAT) II.
DOI: 10.5220/0012627800003798
Paper published under CC license (CC BY-NC-ND 4.0)
In Proceedings of the 2nd Maritime, Economics and Business International Conference (MEBIC 2023) - Sustainable Recovery: Green Economy Based Action, pages 95-103
ISBN: 978-989-758-704-7
Proceedings Copyright © 2024 by SCITEPRESS – Science and Technology Publications, Lda.
95

Padang Panjang is also known as the City of
Literature and Arts. The nickname describes the
abundance of culture and art in Padang Panjang,
particularly in literature, performing arts, and
traditional arts. In addition, Padang Panjang's name is
known for being the City of Faith and Culture. This
nickname shows that Padang Panjang prioritizes
religious and customary values in everyday life.
Then, there is another designation, Padang Panjang.
In everyday conversation, this term is frequently
utilized. These designations reflect essential aspects
of Padang Panjang's identity and culture and give an
idea of the values the local community upholds.
Padang Panjang holds the title of Literacy City.
Padang Panjang is well-known for its connections to
literature and culture, most notably as the birthplace
of the famous writer Sutan Takdir Alisjahbana or
Buya Hamka.
A literary festival organized by the Padang
Panjang government and cooperating parties is
increasing the legitimacy of Padang Panjang, also
known as the City of Literature and Arts or the City
of Literacy. The festival is called the Southeast Asia
Poets Gathering Festival (TPAT). This activity has
been held twice;d the latest activity will be held in
2022. Based on interviews obtained by Dr. Sulaiman
Juned, S.Sn., M.Sn., as chairman of the steering
committee and one of the three curators on Thursday,
11 May 2023, the aim of organizing festival activities
in Padang Panjang is to introduce the city of Padang
Panjang itself from an educational perspective,
especially literacy. TPAT I in 2018 had two locations,
Sigando, and Kubu Gadang, while TPAT II only had
one location in Kubu Gadang. We compiled a list of
places in Padang Panjang and analyzed them
individually. What suits TPAT II is indeed Kubu
Gadang regarding lodging and others.
In addition, according to an interview with Ubai,
the Chief Organizer of TPAT II, the history of this
TPAT was initiated by Sulaiman Juned and
Muhammad Subhan in 2016 to invite the Padang
Panjang City Library and Archives service to make a
big international event. When it was OK, then the
proposal was made. In it, the concepts from the event
were brought directly to the city government for
discussion regarding this event because the funds
were indeed funded directly from the city government
itself. Of course, there was much discussion so that
this activity could occur in 2018.
This TPAT will continue to exist once in two
years. Indeed, at the end of the 2019s, towards the
2020s, it was Covid-19. TPAT had stopped. Then,
TPAT II will occur on 30 November--03 December
2022. Then, Ubai said no because, in the vision and
mission of the city government, it also wants to make
Padang Panjang City a city of education and literacy
so that TPAT is expected to continue in Padang
Panjang City. This was done by bringing poets to
Padang Panjang, starting with schools at TPAT II.
Festival activities typically generate various items
that have the potential to harm the environment, such
as activity waste or other waste, due to the
simultaneous gathering of large crowds of people.
The government and other parties must make this a
top priority. Therefore, there are actions to promote
eco-friendly events and festivals, which can be said to
be increasing every year, intending to increase the
competitiveness of events, reduce environmental
impact, and understand the social dimension of the
event (C. Dickson and C. Arcodia, 2010).
The implementation of sustainability initiatives in
event management and operations leads to
environmentally friendly events. The Johannesburg
Implementation Plan from the World Summit related
to Sustainable Development in 2022 (UN) in
economic, social, and environmental aspects is a
reliable source of support for this. This will later be
related to tourism activities without sacrificing
natural systems.
The great potential of Padang Panjang provides an
opportunity to increase tourism in Padang Panjang
City itself. Implementing the Padang Panjang Poet
Gathering (TPAT) II in place can become a new
tourism spot in West Sumatra. However, not only as
a tourism potential in West Sumatra, the
implementation of TPAT II uses a green business
strategy (Kementerian ESDM, 2009). The
government has done this by promoting the
implementation of environmental management
through an annual report, which is still voluntary and
disclosure is non-public, and specifically for only
related government institutions (M. Aisyah, 2013).
This is evidenced by the Decree of the Minister of
Environment No.42/11/1994 and Law of the Republic
of Indonesia No.23 of 1997 concerning
Environmental Management (M. Aisyah, 2013).
In addition, the use of green business can be used
as a connection with environmentally friendly issues
to impact climate change on tourism so that it
becomes a motive in conducting business in the 21st
century, especially in an era of financial uncertainty
(J. Laing and W. Frost, 2010). Echoed by the
government because there are issues related to aspects
of profit in the economic sector, but this must still
maintain the preservation of nature. This confirms
that business matters can have an impact on the
environment. This has become the government's
focus, which is embedded in the concept of green
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business as stipulated in Law No. 32 of 2009 related
to Environmental Protection and Management.
The regulation demonstrates that there are
challenges related to global warming or other
environmental issues. The average temperature of the
atmosphere, sea, and land is what causes global
warming. This resulted in the average temperature on
the earth increasing by around 0.74 ± 0.18 °C (Dan et
al., n.d.), a result of global warming causing system
changes to ecosystems on the earth, such as extreme
climate change, melting of ice so that sea levels
increase, and changes in the amount and precipitation
patterns. (Dan et al., n.d.).This will also produce an
excessive greenhouse effect under normal conditions,
causing damage. Thus, solutions are needed to change
people's lifestyles and behavior in everyday life.
Various things can be done to minimize the
impact of global warming. To reduce global warming,
it's important to conserve the environment by planting
trees and reforesting critical lands. This is because
plants need carbon dioxide and produce oxygen (R.
Utina, 2009). Another thing is related to education to
the broader community through understanding and
applying the principles of several dimensions, such as
changing mindsets and attitudes that must view the
interests of life as having meaningful connections
because they will affect environmental processes. In
addition, environmental ethics is also needed because
we must (R. Utina, 2009). Uphold the understanding
that the environment and resources will affect the
environment. Communities must respect traditional
culture with ethical and moral values towards nature,
so that the conservation of natural resources and the
environment becomes absolute (R. Utina, 2009). The
implementation of green business practices in
Indonesia is crucial for protecting the environment,
building a sustainable economy, and achieving
sustainable development goals comprehensively.
The aim of this study is to demolish the
implementation of the green business strategy
implemented by the government and committee for
TPAT II activities in Padang Panjang. Research on
green business using the TPAT II corpus has not been
found. However, research related to green business or
green events has been conducted by (Permana &
Alfauzy 2023), (Utomo & Sulistya Rini, 2023), and
(J. Laing and W. Frost, 2010). These three studies can
be used as a reference for green business or green
event research that has been done before. The
similarities between the two studies are that a green
concept is applied to business. The three studies
employed different corpora and methods, however.
So is the purpose to be expressed. The research results
are a distinct difference between these three studies.
Permana & Alfauzy's research revealed the same
research methodology using qualitative methods
(Permana, 2023). The purpose of the research
conducted is to reduce the waste problem in
Indonesia. In contrast, (Permana & Alfauzy 2023)
and (Utomo & Sulistya Rini, 2023) use the corpus of
the SME sector in Tarakan City. The aim of this study
is to uncover the impact of green business on SMEs
in Tarakan City. This study shows that small and
medium enterprises (SMEs) in Tarakan City have
adopted green business practices. This is measured
through measurements of green output, green
marketing, and the level of public awareness, even
though green input, green processes, and government
regulations have a negative impact.
Other research related to green business in the
form of green events has been conducted (Mair and
Laing, 2012). This study discusses activities related
to green or environmental aspects. This study
examines the various ways to incorporate
environmentally friendly messages into the event's
theme. The results of this study reveal that the
increase in environmentally friendly events also
impacts the implementation of green events (Mair and
Laing, 2012).
Research related to green business and other
research that can support the literature review of this
research is also related to festivals and their
relationship with the environment or environmental
sustainability. This research reference is needed to
support that research related to festivals and the
environment has been carried out by Li and coauthors
(D. Li et al, 2021). Based on Li et al.'s research,
festivals are considered activities that positively
impact the environment. Festivals that are inversely
proportional to the usual festival activities. An
example is the Chinese Spring Festival, which
showed promising results by drastically reducing
NO2 concentrations (D. Li et al, 2021). Li's research
also revealed that the Spring Festival results in
different air quality in developing regions and major
cities, such as Beijing-Tianjin-Hebei and most
provincial cities, better than other periods before and
after the Spring Festival (D. Li et al, 2021). The tidal
phenomenon occurs in the results of this study due to
road passenger traffic.
In addition, other studies using the festival corpus
were carried out by Martinho et al, (2018) and Zou et
al. (2021). Although both studies used the festival
corpus, they used different datasets. The two studies
also had different objectives and results. The research
Martinho et al. objective of this research is to discuss
the categorization of waste procedures regulated in
Implementation of the Green Business Strategy at the Southeast Asia Poets Gathering Literary Festival (TPAT) II
97

music and dance festival activities based on
sustainability guidelines (Martinho et al, 2018).
The results of this study reveal that the waste
generated on the festival agenda includes production
in terms of time, area, and food, which will become
data for further research (C. Dickson and C. Arcodia,
2018). Proper separation of waste sources, such as
packaging and food waste, is a solution for this
research, as revealed by this research.
Different from Martinho et al (2018), research by
Zou et al (2021) discusses the sustainability of
holding festivals. Zou et al.'s research used Lantern
cultural festivals conducted in 34 regions of China.
The purpose of this study is to reveal the evaluation
of cultural festival tourism through a theoretical
framework related to the environment, resources,
demand, and spatiotemporal niches that aim to build
an evaluation system to analyze the sustainability of
cultural festival tourism. According to this study,
environmental niches have the most significant
impact on tourism sustainability (Zou et al, 2021).
cultural festivals and local government support
should play a vital role in the development of
sustainable festivals.
These studies have led to no research on
implementing green business strategies using the
TPAT II festival corpus in Padang Panjang, West
Sumatra. This research can fill in the gap to show the
application for businesses that do not only prioritize
the commercialization of products or services but also
consider the preservation of nature, which is
sometimes forgotten by business actors or organizers.
2 RESEARCH METHODOLOGY
The method used in this study is descriptive
qualitative using an in-depth literature review.
Qualitative methods were used in this study because
they felt appropriate because the research corpus was
in the form of a literary festival, which cannot be
measured by numbers or other measures that are
exact. Later, analytical methods are used to find
empirical facts, which will be drawn into
generalizations later. The method of data collection is
done through interviews and in-depth observations,
which will be analyzed with the theory of tourism
literature and green business. The research phase was
carried out by 1) collecting data in the field and
studying the literature; 2) collecting data in
accordance with the theories used; and 3) analyzing
the data according to the theories deemed appropriate
by the analysis.
Festivals are cultural tourism activities that can
enrich the visitor experience and increase the content
of destination tourism products (Zou et al, 2021).
Various possible damage impacts that arise from a
festival activity are trying to be reduced by
mentioning the term green festival. 'Green' festivals
can be understood as environmentally friendly
festivals (Mair & Laing, 2012), (Zifkos, 2014).
Through these green festival activities, there is
teaching related to the concept of "green," which aims
(Zou et al, 2021) not only to carry out entertainment
but also to promote environmental responsibility and
sustainability (Zifkos, 2014). The festival will cause
waste to be produced and managed, and it is
necessary to take more measures to prevent or reduce
waste generation.
Aspects of indicators to see green business
carried out by companies or business people, in this
case, can be understood as TPAT II, which is green
business behavior as expressed by Hirsch (The nine
behaviors are 1) minimizing negative impacts on the
environment that are regulated or not regulated in
regulations (Hirsch, 2023; 2) production of products
or services with low risk to the environment that has
direct contact with consumers; 3) optimal application
of leftover raw materials and waste recycling (reuse
and recycling); 4) saving energy use for both the
company itself and customers; 5) increasing the
productivity of resources; 6) improvement of
environmental performance with systematic
initiatives; 7) disclosure of environmental
performance information; 8) corporate environmental
management decisions are made through input from
stakeholders; and 9) increase in funding and
investment in products and activities that are
environmentally responsible (Hirsch, 2023). Based
on this elaboration, business activities can be carried
out in an environmentally responsible manner.
Therefore, green festival planning is expected to
reduce the environmental impact that comes from
waste, so it is hoped that there will be a sustainable
festival (Martino, et all, 2018).
3 DISCUSSION
The application of green business in the Southeast
Asia Poets Gathering (TPAT) II was obtained through
the existence of indicators that had been disclosed
(Hirsch, 2023). The analysis revealed four evidences
of TPAT II's green business implementation. The four
applications are 1) the use of wooden coins as a
medium of exchange when shopping at the Kubu
Gadang bazaar as a marker of environmentally
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friendly money materials; 2) the festival venue is in a
former paddy field with stilts made of wood as an
environmentally friendly measure; 3) eating bajamba
using durable cutlery instead of disposable containers
as a measure to reduce plastic waste; and 4) digital
promotions that can help paper waste as brochures or
promotional activities. The following is a description
of the results of the analysis.
1) The Use of Wooden Coins as a Medium of
Exchange when Shopping at the Kubu Gadang
Bazaar as a Marker of Environmentally Friendly
Money Materials
Money as a legal payment in Indonesia today is in the
form of paper or metal. Money can be understood as
a substitute exchange rate for goods to make it easier
to buy and sell or exchange goods for other goods that
are considered equivalent (Azza & Nofitasari, 2023).
Money can be used as proof of payment in buying and
selling transactions. Conventional use of money in
the form of paper and metal is not environmentally
friendly. One proponent that banks can harm the
environment is through the use of their projects in
money creation; for example, trees are used to make
banknotes (Nugroho, 2023). Nugroho also added that
banks indirectly did not go into the forest to cut down
or burn existing peatlands, but financial support
provided an opportunity for environmental damage to
continue (Nugroho, 2023).
Even though the actual means of exchange when
activities use digital money is becoming a trend at this
time, TPAT II chose to use coins made of wood.
There is green banking that is being carried out in
Indonesia. However, it is not optimal, so one way to
make it environmentally friendly is to use as little
paper as possible (Rahmansyah, 2023). Digital
money is a sign of technological sophistication that
has sprung up in the humanitarian sector, which has
had a crisis impact. Maghsoudi et al. revealed that
digital money also has risk impacts, such as additional
program and operational costs, including sometimes
unreliable cellular network coverage, unstable
infrastructure, or lack of presence of financial
providers (Maghsiudi, et. all, 2023) that digital
money has risks associated with a possible place
signal does not exist, especially in rural areas.
Wooden coins are an application that shows
green business behavior in the form of producing
products with a low risk to the environment. Although
wood money is used, wood materials can be obtained
using wood painted as another form of behavior,
namely using leftover raw materials and recycling.
This is a supporter of environmental preservation in
green business.
In addition, the idea of using a medium of
exchange in the form of wooden coins is a creative
medium of exchange and can certainly avoid the
difficulty of finding a signal when you want to make
a transaction, considering that shopping is carried out
in Kubu Gadang, Padang Panjang. In addition,
wooden coins actually have an attraction for festival-
goers who want to shop. These wooden coins are
obtained free of charge for Rp. 20 rupiah, which can
be converted to the equivalent of Rp. 20,000.00. In
the event that visitors require more money due to their
desire to spend more, they have the option of
exchanging their traditional money for wooden coins.
Traditional values were shown in festival
activities by the committee and team using wooden
coins. This traditional value is also the right choice in
organizing TPAT II. Even though the coins come
from wood, they will not pollute the environment
when they are not used later. Apart from that, the
application of wooden coins is also an effort to reduce
hazardous materials (Aisyah, 2013). Wood is a safe
material and does not cause pollution and
environmental damage.
In terms of the cost factor, making wooden coins does
not require high costs. In addition, this is one of the
creative elements that can attract visitors to a
shopping experience that may only be obtained in
TPAT II activities. Later, it is hoped that this can
continue to integrate the responsibilities of the
implementing committee to preserve the
environment.
2) The Festival Venue is in a Former Paddy Field
with Stilts Made of Wood as an Environmentally
Friendly Measure
The festival's zero-waste approach appears to be very
challenging, so it's important to take measures to
manage and prevent waste in all venues. One
significant effort is sorting the materials used—the
use of various decorations in TPAT activities,
especially in stage decorations that use wood. The use
of this wood is not exclusively for the purpose of
creating ethnic or traditional elements. However,
there are efforts made to reduce waste due to the
decorations that will be used. The predominant
decorations used on the stage are recycled wood,
straw, and dried plants. These materials are
straightforward to find and can be obtained from the
rest of other materials or the use of items that are no
longer used.
In this case, companies or business actors are
directed to carry out the recycling process without
using high costs in processing or disposing of waste
Implementation of the Green Business Strategy at the Southeast Asia Poets Gathering Literary Festival (TPAT) II
99

because it does not pollute the environment (M.
Aisyah, 2013). In addition, this gives companies the
ability to recycle used products at a lower price (M.
Aisyah, 2013).
The nine green business behaviors (Utomo &
Sulistya, 2023) involve maximizing the use of
leftover raw materials or recycling goods or waste
(reuse and recycle). Hirsch's view states that
recycling waste materials or reusing existing
materials for reuse can be used to promote green
business behavior (Hirsch, 2023). Later, these
ornaments can decompose adequately, in contrast to
the use of plastic or other hazardous materials
(materials that use hazardous chemicals). Wood
waste or decorative products that have been used in
festival activities are better and do not damage the
environment. The use of these recycled materials has
the potential to create a sustainable business approach
involving adopting environmentally friendly
practices, minimizing the carbon footprint, reducing
waste, using resources efficiently, and designing
products that are more durable and easily recyclable.
These practices are not only beneficial for the
environment but can also generate long-term
financial benefits and build a positive reputation for
the company. In addition, the existence of a green
business is expected to provide sound environmental
performance. Later, good environmental performance
will increase profits and minimize costs (Utomo,
et.all, 2023).
3) Eating Bajamba Using Durable Cutlery instead
of Disposable Containers as a Measure to Reduce
Plastic Waste
In addition to taking precautions when using plastic
ornaments or hazardous materials, using food in
reusable containers is a crucial step in reducing
plastic waste. Hotttle supports this idea that festivals
must educate consumers by sorting materials (Hottle
et.all, 2015). In this case, the ingredients can also be
understood through one of the dishes used in eating
Bajamba. The culture of eating together (bajamba)
using banana leaves is evidence of this. The use of
hazardous materials or plastic can be an alternative to
reduce environmental damage. It can be concluded
that cultural festivals not only provide entertainment
for the community but also aid in national and cultural
development. This method will help to assess the
waste reduction performance (A. Cierjacks, et.all,
2012).
The use of food containers that can be used
repeatedly is a precaution in using other places to eat,
such as plastic. If you use plastic, you will need a lot
of new raw materials. The use of these raw materials
will provide excellent opportunities for exploiting the
environment. This can be done with several TEQM
approach technical policies, such as reducing the use
of raw materials or virgin materials. By doing this, the
use of new raw materials in the production process
can also reduce the exploitation of the environment
(M. Aisyah, 2013).
To reduce hazardous materials is another option.
The use of hazardous materials can impact the
hydrosphere and biosphere, ultimately resulting in
surface water and groundwater pollution (N.Anand,
2022). The use of hazardous materials can have an
impact on human health, as well as harming
biodiversity and everything in it, which is not limited
to the environment (Mensah, 2023). In addition,
another impact is the reduction of energy in each
production so that the company can save on overhead
costs.
Material places or food containers are essential
because, later, they will be related to climate change.
The use of disposable containers is also one of the
green business behaviors that can be demonstrated by
using existing materials. Repeated use can reduce
litter or food waste. What is more, many people with
frequent and repetitive activities are able to create
waste or waste.
4) Digital Promotions that can Help Paper Waste,
such as Brochures or Promotional Activities
Another application of green business that is carried
out is through digital promotion so as to minimize
paper or other materials as promotional media. As
previously stated, technology has both positive and
negative impacts. However, for things that are not so
urgent or really needed at the same time, digital
promotion can be a solution to minimize paper use.
By reducing paper, organizers can conserve natural
resources, prevent pollution, and reduce water and
energy waste (Borzykowski, 2013). This action
supports green business behavior indicators by
minimizing negative impacts on the environment
through regulations implemented by stakeholders.
Overall, a cultural festival (in this case, TPAT
can also be said to be a cultural festival) is able to
become a festival economy in which it can provide
opportunities for business traders selling in Kubu
Gadang to prioritize exploring the cultural values of
the Lantern festival held in China (Huang, 2017).
Cultural festivals can be a tool to popularize these
tourism spots, although, on the one hand, this can fade
the authenticity of the culture in them due to the
impact of globalization and commercialization
(Donlon, 2011). Implementing green business
practices in TPAT activities is a reasonable effort for
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the government to promote cultural and tourism
sustainability. This shows that a green business can
provide opportunities for these activities to occur
again two years after the last activity was carried out.
This is in line with what Soini & Birkeland said, that
the government could become a pioneer in supporting
the sustainability of culture and tourism in festival
activities (Soini et.all, 2014). In the future, green
activities can offer policies and guidance for
sustainable practices in their management and
operations (J. Laing, et.all, 2010). Sustainability in
question is the existence of responsibility or concern
for the environment so that there is sustainability
related to the economy and socio-culture (J. Laing,
et.all, 2010).
Applying the green business concept to festivals
is an essential step towards creating a positive change
in the way we celebrate significant events and sets an
example of how events can be fun without
compromising the environment. In addition, the term
green business refers to a business concept that
balances profits with the environment, so the main
goal is not to pollute the environment (Permana &
Alfauzy, 2023). Green business is designed to
diminish negative environmental and social impacts,
ensuring the long-term preservation of natural
resources.
Green business is defined by Gilbert (2007) as
actions taken to minimize negative ecological
impacts of business and directly improve the
environment. While Koester (2010) defines green
business as any other business that aims to create
profits by continuing to operate, the difference lies in
actions that pay attention to the value of sustainability
and natural resources (SDA). From these two
definitions, it can be understood that the concept of
green business does not only focus on environmental
issues but green business is also related to the concept
of sustainability. Sustainability is the act of carrying
out sustainable business activities without
compromising the potential for future generations.
That way, it can be concluded that green business is a
business concept that also contributes positively to
the environment while at the same time increasing
profits for sustainable companies (Purnomo, 2023).
The green business concept is a solution and a
good and beneficial business strategy for the planet.
The Indonesian government strongly supports green
business by issuing the Law of the Republic of
Indonesia no. 3 of 2014 concerning the industry
which regulates green industry; and Regulation of the
Minister of Environment Number 3 of 2014
concerning the program for assessing company
performance ratings in environmental management.
Therefore, this opportunity must be utilized by
making green business a new norm that all people
recognize; with community support for the
implementation of green business, not only
environmental problems on the earth will be resolved,
but it will also contribute to the development of the
country's economy (Purnomo, 2023). Thus, TPAT is
expected to become a sustainable business that
promotes various green business behaviors in its
activities.
4 CONCLUSION
The use of green business carried out at the Southeast
Asia Poets Gathering (TPAT) II in Padang Panjang,
West Sumatra, Indonesia, is a reasonable effort to
save the environment and build sustainable tourism
that maintains environmental conditions. It is hoped
that the implementation of the next festival can be
monitored through a sustainable business that will be
held the following year by fulfilling various aspects
of green business behavior in all activities, not only
in the use of coins, stage decorations made of natural
materials, places to eat in Bajamba activities, and
digital promotions. With the green business concept,
the company will prioritize new business policies and
strategies for energy efficiency, reduce emissions by
using environmentally friendly production
equipment, and consider disposing of waste that does
not damage the environment. Companies that do this
mean that they carry out one of the criteria for social
responsibility, namely ethical responsibility where
the company acts ethically towards the environment
around it so that indirectly, the company will get a
good image from the community. With this, the
company can increase sales.
ACKNOWLEDGEMENT
The authors express their gratitude to the Research
and Community Service Institute (LPPM) of Andalas
University for generously giving financial support for
this comprehensive research project under the batch 1
novice lecturer research scheme (RDP), with contract
number T/39/UN16.19/PT.01.03/Soshum-RDP/2023.
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