Figure 5: The results of a psychodiagnostic examination
according to the Questionnaire of the motivational structure
of information activity Yu.N. Dolgova, A.S. Kopova, G.N.
Malyuchenko, V.M. Smirnova (n=326).
Sure, here is the revised text:
For this category of respondents, consuming
media information is a process that inevitably
accompanies interpersonal and intergroup
communication. The main topics for communication
and social interaction are determined by events taking
place in both the real daily lives of media consumers
and the media space, on the internet, on TV channels,
etc. There is no main criterion for evaluating
information/media products when the communicative
motivation is dominant. As a rule, preference is given
not to any specific types of information/media
products, but to a particular source/communicator. If
the predominance of communicative motivation is
expressed in a clear preference for virtual
communication over direct interpersonal contacts,
then this is a factor that can provoke the emergence
and development of media addiction.
The next quantitative value is the predominance
of compensatory motivation in 18.1% (59 people) of
the students surveyed. In this case, media
consumption is a way of escaping from the gray
routine, monotonous reality into the virtual world.
Various kinds of media products are used as a means
of compensating for states or achievements that are
absent in real life, as a means of virtually simulating
desired experiences. The most striking example of
such products are computer games. The main
criterion for evaluating information/media products is
the compensatory and simulating opportunities that it
provides. The compensatory motive is often not
recognized or is not consciously acknowledged by the
individual. The compensatory motivation for media
consumption is the most predisposing factor to the
emergence of media addiction (Internet addiction).
In turn, 14.4% (47 people) of the surveyed
students have a predominance of cognitive
motivation. In this case, media information is
consumed in order to enrich the stock of knowledge,
for general intellectual development,
personal/professional growth, and spiritual self-
improvement. A person evaluates incoming
messages, information, and media products of an
artistic or documentary format, relying primarily on
such criteria as novelty, the possibility of broadening
one's horizons, potential benefits in everyday life,
actual practical value, scientific validity, and the
degree of satisfaction of specific cognitive interests.
Although the information activity of the cognizing
subject can be quite high at times, the probability of
forming media addiction (including Internet
addiction) is relatively low. However, in some cases,
cognitive activity may be accompanied by a
reluctance (fear) to miss any important, objectively
significant information, which can provoke excessive
media consumption.
Identical to the previous number (14.4%, 47
people) of the examined students, the predominance
of relaxation motivation was also revealed. Media
information/media products are used as a means of
achieving relaxation after stress or tension caused by
previous activity. The main motive for consuming
media products in this case is the desire to switch to
information that does not require intellectual costs
and causes positive emotions. Preference is given to
such media products that distract from current
problems, do not cause negative feelings, and do not
provoke long reflections. The dominance of
relaxation motivation can provoke the formation of a
habit of pathological "freezing" in the media space,
the formation of attitudes that predispose to a passive
perception of reality and not a critical absorption
(introjection) of media products. As these habits and
attitudes form, the subject relaxing in the virtual
world begins to subconsciously or quite consciously
delay the return to active activity in real life.
The smallest number of surveyed students
(13.2%, or 43 people) have a predominance of
reactivating motivation. They use various media
information/media products primarily to quickly
enter the mode of active actions, achieve an emotional
upsurge, and gain the desired physical tone and
14,4 %
14,4 %
39,9 %
18,1 %
the predominance of cognitive motivation
the predominance of relaxation motivation
the predominance of communicative motivation
predominance of compensatory motivation
преобладание реактивирующей мотивации