Research on the Marketing Feasibility of People using Battery
Exchange Blockchain
Hanyin Chuang
, Shinndar Wu
Yeachyi Lin
and Chingyu Peng
Department of Applied English Shu Guang Girls’s Senior High School Hsinchu City of Taiwan, China
Huizhou University & ZongHua Battery Industry Research Institute, China
Green Energy Research Center, Saint Paul's College & DePaul University, USA
Advanced Green Industrial Technology Research and Certification Center, National Cheng Kung University, Tainan City
of Taiwan, China
Department of Aeronautics and Astronautics National Cheng Kung University Tainan City of Taiwan, China
*Corresponding author:
Keywords: Internet Media, Marketing Strategy, Project Planning.
Abstract: In recent years, the problems of greenhouse effect, global warming and environmental pollution have become
more and more serious. The rise of a large number of electric vehicles has led to an increase in battery
production. The number of scrapped and usable batteries is also increasing. The heavy metals in waste
batteries will aggravate the problem of environmental pollution. The battery exchange station is commonly
used by users. The battery in the battery exchange station is used by less people. The marketing of the battery
and the secondary marketing of the useable battery achieve the maximum utilization rate, so it does not
deteriorate with the increase of the display time, and finally becomes a scrap battery. In order to reduce this
situation, we propose the establishment of a battery exchange platform, which can help manufacturers
understand the use of each battery, carry out maintenance in time, and exchange batteries between the two
places in combination with logistics. This platform can also carry out educational work, teach people the
correct concept of battery exchange stations, and reduce the problem of battery scrapping in these ways.
Based on the current situation of the actual region, the change of the fixed switching station to the platform
marketing network can not only improve the use of batteries, but also combine with the convenience store to
obtain the best access pipeline and transportation integration advantages.
With the impact of environmental problems,
greenhouse effect, acid rain, global warming and oil
issues, the development of new environmental energy
is becoming less and less. The problem of global
warming has also become a key. Batteries have also
become an indispensable existence in our daily life.
The consumption of batteries is very large for our
current life. There are many kinds, including lithium-
ion batteries, lead batteries, carbon zinc batteries,
zinc mercury batteries, alkaline fuel cells, etc.
The existence of batteries can be seen in all
places, from people's livelihood supplies to
transportation, which shows that the use of batteries
in market demand has a certain impact. Lithium-ion
batteries are used in mobile phones and laptops.
Small and medium lead storage batteries are used in
alarms, control switches, electric bicycles. The
carbon-zinc battery is suitable for remote control and
toys with low power (Song, 2017, Liu, 2017, Yang,
2017, Peng, 2017). Therefore, this paper will propose
the concept of an online electronic trading platform
of "innovative battery exchange business transaction
platform", which can have an important leading and
leading role for the entire society and sustainable
development. Promote the realization of
modernization goals for battery suppliers and
consumers. This research introduces the concept of
an integrated cycle of marketing management, battery
exchange stations, educational services, and
suppliers. Marketing includes management and
strategic operation planning, analysis of the
distribution of battery exchange stations and agent
locations, popularization of public knowledge
education, and suppliers, etc. The training of internal
Chuang, H., Wu, S., Lin, Y. and Peng, C.
Research on the Marketing Feasibility of People using Battery Exchange Blockchain.
DOI: 10.5220/0011194300003440
In Proceedings of the International Conference on Big Data Economy and Digital Management (BDEDM 2022), pages 582-586
ISBN: 978-989-758-593-7
2022 by SCITEPRESS Science and Technology Publications, Lda. All rights reserved
professional related personnel and manufacturers can
use the data integration analysis of the platform to
achieve the effect of effective deployment and
1.1 Documents Related to Battery
Management and Marketing
This section will discuss the following related
documents such as battery safety management and
marketing management strategies:
Li, Rui-Jun et al. (Li, 2019) and Chen, Li you et
al. (Chen, 2019) used PSD curve analysis to integrate
big data, In order to solve the problem of a large
number of discarded batteries, the recycling system
established can comprehensively utilize power
batteries and reduce the safety accidents caused by
inferior batteries on the market. They also introduced
battery monitoring and the safety system of the
management battery, the basic structure of the battery
system is divided into six architectures. Battery
monitoring, collection and storage are the timely
conversion of battery module information to the main
control module. State estimation, performance
prediction, and repair can ensure the reliability and
safety of the battery pack system. Online diagnosis
and anti-theft early warning prevent system
vulnerabilities, charge, discharge and precharge
control, improve battery utilization and reduce
maintenance costs.
Ryszard Barcik et al. (Barcik, 2013, Jakubiec,
2013) wanted to improve the inseparable relationship
between logistics and marketing through this article,
and focused on the four main points in the article:
distribution and marketing methods, logistics and
marketing, marketing logistics and logistics, and
logistics marketing management. Liu Yongxiang et
al. (Liu, 2011, Hui, 2011, Xu, 2011, Chen, 2011, Xu,
2011, Li, 2011) studied the difference between
charging stations and battery exchange stations. The
article mentioned that because most of the batteries in
the battery exchange stations are charged in the
exchange stations, they can also be combined with
new energy sources. For example: solar power
generation, wind power generation, the use of
emerging energy sources can reduce the use of other
energy sources. Most battery exchange stations are
set up in places with a lot of people, which will affect
the power grid and cause more services, so the
influence of the power grid is relatively small.
Ying Wei Wang proposed (Wang, 2008).
Although electric scooters are convenient means of
transportation, due to the scarcity of charging stations
or battery switching stations and the cost of
developing decentralized charging infrastructure,
electric scooters are not widely used by consumers.
SUN Hua-mei et al. (S, 2006, L, 2006, H, 2006)
studied the strategies of Chinese companies’ online
marketing and found that with the development of the
Internet, the high efficiency, globalization,
interactivity, economy, and individualization
mentioned in the article. In China, Internet marketing
has a shortage of talents, a weak sense of competition,
a shortage of new products, security issues, and
technical obstacles.
Luyao Peng et al. (Peng, 2020, Duan, 2020)
proposed that enterprise distribution is an activity that
manages various social relations among producers,
and the most fundamental purpose of distributors and
consumers is to build a bridge between social
relations and science. Arash Asrari et al. (Asrari,
2020, Ansari, 2020, Khazaei, 2020, Fajri, 2020)
proposed that the congestion management framework
network (DSO) in market smart power distribution
provides a platform for cooperation between
distribution and market operators (DMO) and eases
data traffic operators (DTO) The congested route
allows the data transmission traffic seen by market
participants to be efficiently managed in the smart
grid. Bo Jie, Takao Tsuji and others (Jie, 2017, Tsuji,
2017, Uchida, 2017) proposed that real-time market
is the future market vision. In addition to being able
to grasp customer and product information at any
time, it also evaluates the rationality of market price
uniformity and a pay-by-bid auction mechanism.
1.2 Research Motivation and Purpose
In today's society, with the development of Internet
technology, the battery resources used by humans are
becoming more and more extensive, and related
batteries can also be sold on the Internet, which is
very convenient. But one thing is that consumers
cannot be sure whether the battery they received is
from secondary use and the safety of the battery,
especially because the large number of scrap batteries
generated by the growth of new energy vehicles poses
a threat to the environment (Yu, 2021, Dai, 2021,
Tian, 2021, Wu, 2021, Xie, 2021, Zhu, 2021, Zhang,
2021, Chen, 2019), so we have established a
recycling system to utilize scrap batteries, but there is
still concern that some batteries will be incompletely
recycled and used for secondary use. Therefore, the
purpose of this research is to ensure the safety of the
battery and protect the rights and interests of
consumers. The battery management is combined
with the vegetable ID card of successful cases, and
Research on the Marketing Feasibility of People using Battery Exchange Blockchain
each battery has a resume QR code, and the
characteristics of the production and sales history
tracking number The production, processing, sales
process, producer and other relevant information are
listed one by one, and the battery ID card is created
to facilitate the traceability of the quality of each
battery and the past passages. In terms of purchase
and sales, it can ensure the merchant’s credit and
consumer rights are introduced into the platform
marketing network at the same time.
Traditional battery charging stations sometimes have
difficulty in controlling the quality and damage
degree of each battery due to uneven battery use.
Therefore, the concept of resource integration
platform of battery switching station is proposed. The
experimental flow chart of this study is shown in
Figure 1. Using this platform, users can provide
complete services in payment flow and logistics, use
big data sorting and analysis, and provide batteries
everywhere to people and enterprises through the
network platform, combined with online trading,
logistics transportation and market analysis. This
platform can sort out battery prices in various regions,
provide reasonable prices for consumers to refer to,
and conduct online transactions on the platform to
protect consumers' rights and interests. This platform
can help manufacturers to easily control the battery
usage and battery status of each battery switching
station, and through this platform, people can also be
taught the correct concept of battery application in the
part of education.
Figure 1. Conceptual flow chart of the resource integration
platform of the battery exchange station.
This platform will be divided into four major modules
for discussion, each of which will be a battery
exchange platform with integrated recycling
resources in four parts: marketing and management,
battery exchange, education, and manufacturers.
3.1 Marketing and Management
The development of the Internet is more and more
advanced, and the combination of the Internet and big
data is often seen in online marketing. The purpose of
establishing a battery exchange platform is to use big
data analysis to integrate the battery usage on the
Internet in various regions. After the usage and
inventory are consolidated, it can provide consumers
with battery distribution analysis in various locations.
Through searching, they can find the nearest battery
exchange station to operate. Through the analysis of
the distribution of the platform, we can also see which
places have not been set up. The subsequent
establishment allows consumers to easily return the
battery without space constraints. The battery
switching station adopts the same method as the
shared mobile power supply. It can borrow from
place a and return from place B without space
restrictions, so in Figure 2. It also uses the same
pricing method as the shared mobile power supply
and takes time as the calculation.
Figure 2. Marketing management flow chart.
3.2 Discharge Point
In the battery exchange station, take Taiwan’s
Gogoro battery fixed exchange station as an example.
In recent years, electric vehicles have been frequently
used, and battery exchange stations have also
established many locations in various places, causing
many problems. Therefore, the comprehensive
advantage is to use battery ID cards and marketing
networks. Roads, places often set up at exchange
points will be in communities, convenience stores,
gas stations, supermarkets, parks, etc., as shown in
BDEDM 2022 - The International Conference on Big Data Economy and Digital Management
the battery exchange station operation diagram in
Figure 3. Through this platform, it is possible to
quickly search for exchange stations that are close to
each other. However, because of the close distance of
some nearby battery exchange stations, some people
prefer to use a specific battery exchange station and
let the battery of another battery exchange station.
Leaving it for too long may cause damage. At this
time, it is necessary to consider the maintenance and
quality of batteries. Through the platform,
manufacturers can know where batteries have been
placed for too long, and can exchange batteries used
by more people and those used by less people, so as
to maintain the quality of batteries in each station.
Figure 3. Operation diagram of battery exchange station.
3.3 Educate
In the process of establishing the battery exchange
station, some people worry that if the battery
exchange station is set close to home, they will be in
a dangerous situation for a long time, and then oppose
the establishment of the battery exchange station.
Therefore, one of the purposes of establishing this
platform is to publicize the safety inspection before
the establishment of the battery exchange station to
the people through the platform, as shown in Figure
4. Through battery science education, public lectures
and other related knowledge of battery safety, help
the platform and customers understand the relevant
knowledge and technology of the battery exchange
station. People who are interested in the product can
learn in the training and have online tutoring with
lecturers. At the same time, improve the training of
professionals in the manufacturer, Improve the safety
of maintenance and erection of battery charging
Figure 4. Education strategy platform diagram
Figure 5. Vendor management strategy diagram
3.4 Vendor
The establishment of the platform combined with the
manufacturers, can provide them with quality control
and system maintenance functions, as shown in
Figure 5. It can help manufacturers understand the
battery usage and damage conditions in different
battery exchange stations, do real-time maintenance
and tracking, and combine logistics to facilitate
battery transportation and maintenance, so as to
maintain the quality and safety of batteries and
improve the trust and product recognition of products
among consumers.
In this study, the battery exchange station platform
system has the functions of battery product
production arrangement, transaction scheduling,
safety traceability, financial services and knowledge
education popularization. The use of Internet big data
can improve the transmission efficiency of supply
and demand information of battery products, improve
Research on the Marketing Feasibility of People using Battery Exchange Blockchain
the production and marketing docking efficiency and
accurate prediction, and form an integrated circular
battery switching station platform industrial chain in
combination with marketing management. Provides
reasonable reference index of relevant battery use
price for the place of origin, and helps battery
manufacturers and downstream agent sales stores to
improve their bargaining power and enhance their
competitive advantage. Connect with the production
and marketing of battery products, provide online
trading, logistics scheduling, brand promotion and
other services. In terms of production and marketing
docking, battery manufacturers and downstream
agent sales stores are systematically organized to
conduct transaction docking activities through the
"battery exchange blockchain marketing platform".
Users use the platform APP to realize battery
purchases and finished product transactions, so as to
solve the rental, purchase and maintenance needs of
the battery production process
The special thanks of supported by Research
Foundation of Huizhou University No.2020JB034,
Green Energy Research Center of Saint Paul's
College & DePaul University, USA., ZongHua
Battery Industry Research Institute and the Advanced
Green Industrial Technology Research and
Certification Center, National Cheng Kung
University, for academic research support. Thanks to
Professor Shinn-Dar Wu team for supporting me in
this research and giving me the opportunity to
participate in academic seminars at home and abroad
and publish international papers. Thanks to Shu
Guang Girls’ Senior High School, teacher Chinwen
Wu and my beloved family for their encouragement
and support. It allowed me to learn university
research thinking in high school.
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