Youth Structure of Values as the Priorities of Sustainable Education
Evgeniya Khudyakova
a
, Anastasia Ryleeva
b
and Elena Zakharova
c
Department of Pedagogy and Methods of Teaching Humanities, Institute of Pedagogy, Psychology and Physical Education,
Kurgan State University, Kurgan, Russia
Keywords: Values, Value Priorities, Adolescence, Late Adolescence, Middle Adulthood, Sustainable Education
Priorities.
Abstract: The paper studies some results of comparative analysis of value priorities of different ages: school students,
university students, adults. Similarities and differences of the dominant values are shown in the article, as
well as gender differences in the structure of values. We used Shalom H. Schwartz’ method to make diagnosis.
132 people aged 14-45 years were diagnosed. Different age people values have continuity, have no
confrontation, and have some variations. Value types that should mutually reinforce each other as Schwartz’
theory says, were really set up differently. The main directions of priority areas of sustainable education
cultivating moral values are outlined in this article.
1 INTRODUCTION
The modern world with its constant economic,
political, ideological transformations is controversial.
They lead to changes in standards and values of social
groups and individuals as well. It is not only the state
of society that affects the establishing ideals and
values, but also individuals’ values and priorities. It
helps to form the image of our society as civilized,
cultural, tolerant or vice versa. Having the system of
personal values helps support a man in difficult
situations, helps adapt to the changes, it opens new
opportunities to personʼs potential, work out life
perspective and strategies for successful behavior.
It must be pointed out that the Russian society is
heterogeneous. There is age, gender, national
diversity, and differences in social position, material
possibilities and others. Values determine the linking
among people of all ages.
Adult people keep and distribute values.
However, the basis of them is laid in childhood and
adolescence. Young people gain the ability to shape
the personal worldview according to the individual
structure of values. Certainly, the value system is a
dynamic individual formation, it is then converted
a
https://orcid.org/0000-0001-7179-7342
b
https://orcid.org/0000-0002-4699-5096
c
https://orcid.org/0000-0002-0672-2317
because of new types of activity, changes in society
positions, environment
Younger generation is more sensitive to social
changes. Consequently, the state of our future society
much depends on what value foundation they are
establishing now (Vaskov et al., 2018). That is why it
is relevant and interesting to study values of people of
all ages, their similarities and differences.
2 RESEARCH METHODOLOGY
Methodological basis in the research is the work of
L.S. Vygotsky (Cultural and historical theory of
mental development of the personality), A.N.
Leontiev, S.L. Rubinshtein (action-oriented approach
to personal development), V. Frankl (his concept, that
the driving force of a person is search for meaning in
life), J. Crumbaugh, L. Maholic (purpose-in-life
concept).
Khudyakova, E., Ryleeva, A. and Zakharova, E.
Youth Structure of Values as the Priorities of Sustainable Education.
DOI: 10.5220/0010670300003223
In Proceedings of the 1st International Scientific Forum on Sustainable Development of Socio-economic Systems (WFSDS 2021), pages 463-467
ISBN: 978-989-758-597-5
Copyright
c
2022 by SCITEPRESS Science and Technology Publications, Lda. All r ights reserved
463
3 RESULTS
Intergenerational research of values was carried out
in March-September 2020. 132 people aged 14-45
were diagnosed.
During the work Shalom H. Schwartz’ method
was used to make diagnostic studies (Schwartz,
Bilsky, 1987). This method allows us to detect the
main values in order to structure them. According to
the method we can group the values into ten
motivational domains: conformity, tradition,
benevolence, universalism, self-direction,
stimulation, hedonism, achievement, power, security.
The concept of Schwartz suggests that types of values
can fit together compatibly and can be opposed. The
conflicting types are situated in opposite directions,
whereas the compatible ones stay close. The author
attributes achievement and power to the pole of self-
enhancement; it opposes the pole of self-
transcendence, which includes benevolence and
universalism. The other two opposite poles have
openness to change (self-direction, stimulation) and
conservation (tradition, security). Hedonism is
located at the intersection of the poles of openness to
change and self-enhancement (Karandashev, 2004).
One of the groups of respondents is a group of
students from Kurgan school №31 aged 14 to15
years. Adolescence is the period of coming into the
adult life. It is characterized by contradictions in
value development. I.S. Kon notes, that a teenager
focuses on adult values, at the same time his/her
peers’ values are not less significant (Kon, 1980).
Adolescent group values exist together with the
developing ability to reassess the principles of “adult
morality. E.F. Rybalko explains that teenagers’
“rebellion” against these principles combined with
moral idealization of their generation lies in the fact
that a teenager realizes discrepancy in adult morality
and practical reality (Rybalko, 1974).
Let us see the structure of values – normative
ideals of school students obtained using the method
of Shalom H. Schwartz (table 1).
Table 1: Values – normative ideals of school students
(adolescence).
Types of
values
Boys Girls Average Ran
kin
g
Hedonism 5,37 5,42 5,39 1
Self-Direction 5,08 5,21 5,14 2
Achievement 5,2 4,99 5,095 3
Securit
y
5,047 5,107 5,077 4
Benevolence 4,6 4,88 4,74 5
Powe
r
4,765 4,416 4,591 6
Conformit
y
4,35 4,68 4,52 7
Continuation of table 1.
Universalis
m
3,86 4,53 4,2 8
Stimulation 3,56 4,33 3,95 9
Tradition 3,56 3,206 3,383 10
As we can see, the leading position takes hedonic
values as well as self-direction and achievement, the
average numbers are close. Human maturing is
impossible without gaining self-direction. That is
why it is quite natural that schoolchildren have
chosen it as the leading value. It is a specific feature
of teenagers to get out from external control, adult
care, to get self-sufficiency, independence. Personal
success is defining in achievement values. It can be
shown by the demonstration of the significance.
Reaching success is important for teenager’s self-
esteem, it strengthens confidence. Benevolence and
security come next (Khudyakova, 2021).
It is obvious; the five value positions are strongly
expressed and have almost the same averages while
they are all related to different poles in value
structure. So, hedonism takes intermediate position
between openness to change and self-enhancement.
Self-direction is in the pole of openness, achievement
is in the pole of self-enhancement, security – the pole
of conservation, benevolence the pole of self-
transcendence. Besides, the values of the same pole
which must mutually reinforce each other are
expressed differently. Self-direction and stimulation
relate to the same pole of openness to change.
However, the former comes the second position,
whereas the latter comes the seventh. This fact
confirms the controversy and uncertainty of
teenagers’ values.
The next age group of study participants is young
people 20-24 years old, the third-fourth course of
studying in Kurgan state university. The research
results are given in table 2.
Table 2: Values normative ideals of university students
(late adolescence).
Types of
values
Young
men
Young
women
Average Ran
kin
g
Self-Direction 5,444 5,044 5,244 1
Securit
y
5,033 5,033 5,033 2
Conformit
y
5,014 5 5,007 3
Hedonism 4,982 4,852 4,917 4
Benevolence 4,876 4,922 4,894 5
Achievement 4,931 4,792 4,861 6
Universalis
m
4,625 4,819 4,722 7
Stimulation 4,278 4,13 4,204 8
Tradition 4,111 3,678 3,894 9
Powe
r
4,153 3,57 3,861 10
WFSDS 2021 - INTERNATIONAL SCIENTIFIC FORUM ON SUSTAINABLE DEVELOPMENT OF SOCIO-ECONOMIC SYSTEMS
464
At the period of late adolescence the system of
values reaches the level of meaningfulness and self-
awareness. A psychologist L. I. Bozhovitch said that
moral worldview gets the level, where it can show the
sustainable system of ethical ideals and principles
only at the age of youth (Bozhovitch, 1968). M.S.
Yanitsky considers that only at youthful stage a
person can build up the worldview, which can give an
opportunity to form the unique independent system of
personal values (Yanitsky, 2000).
Unlike the teenage group, self-direction takes the
first position. We can believe, these students have
mature understanding of what self-direction is. This
category includes not only independence, being free
from adult care, but also ability to self-control, self-
regulate, thinking, choosing the modus operandi in
creative and research activity. The university students
find it very important to build skills of independent
work in educational, scientific, professional activity,
to be reliable, to take responsibility, to cope with
problems (Zakharova, 2018). Security and
conformity are in the group of the most significant
values. As the security is the second position, it
proves that these students are more mature in their
choice in comparison with the younger group of
respondents. Young people of 20-24 years old realize
how much security is important for themselves and
other people. It is a requirement of harmony, social
stability and relationships. Hedonism and
benevolence come the next, they represent the
opposite poles. We should confess that their own
pleasure is set higher than well-being of somebody
else. Achievement values from self-enhancement
domain got to the sixth position; it is lower than in the
teenagers’ group. Power has decreased from the sixth
to the tenth position (Khudyakova, 2021).
This age group is characterized by duality of the
system of value preferences. Types of values,
according to the Schwartz theory, must mutually
reinforce each other but they are expressed
differently.
However, the value system is not going to stop at
the stage of youth. It transforms as a result of changes
in living conditions and human activity in another
period adulthood. Things that were important at a
certain period may turn into less significant after a
while or even lose their importance.
The next group of participants whose values we
have considered in our study is adult people aged
from 30 to 45 years. Results are presented in table 3.
As you can see in table 3, the leading position of
this group of respondents is taken by security. The
significance of this type of value is increasing with
age.
Starting with the fourth position in group 1
(school students), it moves to the second in group 2
(university students) and, finally, it occupies the first
in group 3 (adult people). The next important value is
benevolence and self-direction relating to the pole of
self-transcendence (caring for human beings and
nature) and openness to changes. The difference
between the second and the third positions is minimal.
The next point is conformity. It is located in the
conservation domain. The fifth and the sixth places
are taken by achievement (from self-enhancement
domain) and universalism. Thus, the first five
positions in the table are occupied all domains of
Schwartz’ model. The less important values for adults
are tradition, stimulation, power as well as for the
youth group. They take the 8
th
, 9
th
, 10
th
place of the
table.
Table 3: Values normative ideals of adult men and women
30-45 years old.
Types of
values
Men Women Average Ranki
n
g
Securit
y
5,044 5,489 5,267 1
Benevolence 4,656 5,111 4,883 2
Self-
Direction
4,867 4,733 4,8 3
Conformit
y
4,583 5,833 4,708 4
Achievement 4,708 4,236 4,472 5
Universalism 4,292 4,584 4,438 6
Hedonism 4,189 3,611 3,9 7
Tradition 3,511 3,744 3,628 8
Stimulation 3,778 3,074 3,426 9
Powe
r
3,75 2,847 3,299 10
4 DISCUSSION
Picture 1 allows you to compare the value importance
of the normal ideals of teenagers, young people and
adults.
Figure 1: Average values - normative ideals of research
participants aged 14 to 45 years old.
Youth Structure of Values as the Priorities of Sustainable Education
465
We can monitor that the hedonism and power
value decrease from the age of adolescence to middle
adulthood. The decrease of achievement and
stimulation is less conspicuous. Consequently, the
greatest changes were in the sector of self-
enhancement and openness to change. Comparison
analysis shows that conformity at the age of 20-24
reaches the higher positions than in adolescence and
middle adulthood. This tendency can be, probably,
explained by the teenage impulsiveness release.
School students at this period get the ability to keep
some negative social consequences (politeness, self-
discipline and respect to elderly people) under
control.
Analysis of the data received with the help of
Student’s t-test enables us to make conclusions about
the relevance of differences in all groups of research
participants. The empirical locations of “Power”
value turned out to be in the area of interest between
the teenagers group of 14-15 and adult people of 30-
45 (t = 4 where p≤0.05). The empirical locations of
“Hedonism” value turned out to be in the area of
interest between the teenagers group of 14-15 and
adult people of 30-45 and also between the youth
group of 20-24 and adult people of 30-45 (t = 3,3
where p≤0.05). The empirical locations of the
“Stimulation” value appear in uncertainty area
between the youth group of 20-24 and adult people of
30-45 (t = 2,4 where p ≤0.05). The empirical
locations of the “Conformity” value also appear in
uncertainty area between the teenage group of 14-15
and young people of 20-24 (t = 2 where p ≤0.05).
Thus, the research through Shalom H. Schwartz’
method revealed that dominant values of people of
different age groups have both similarities and
differences. “Benevolence” and “Universalism”
values that are connected with concern for people and
nature are ranked higher in all age groups. The
conservation pole values including “Conformity”,
“Tradition” and “Security” are approximately the
same. However, the research discovered that
“Conformity” and “Universalism” reach the higher
position at the age of 20-24 than in the adolescence,
middle adulthood. Values that focus on personality
are more relevant among youth, concerning those that
are connected with self-enhancement. In this way,
“Power” values greater for teenagers, though in this
period the real power is the least available, vice versa
the least power value is gained at the age of 30-45.
“Achievement” value the top averages can be found
in the group of adolescence (14-15), but later they
gradually decline. We need additional study to find
out the factors (apart from age) that affect
achievement value. Openness to change expressed
through self-direction and stimulation in adolescence
and adulthood has higher placement than the group of
late adolescence has. “Hedonism” moves gradually
from leading to the penultimate placement.
The research discovered some differences in
values of male and female representatives. Thus,
hedonism is a little higher at teenage girls, then
lowers at young women and considerably declines at
adult age of women. Benevolence and security value
average is equal in every group and has no gender
differences except for the group of adult women; they
have a little higher average position.
Commitment to the traditions is higher among
boys and young men than girls and young women.
However, tradition value in adulthood is higher in the
group of women. Achievement, power, stimulation
values get a higher placement in male groups of all
ages.
5 CONCLUSION
The research indicated the continuity of values in
heterogeneous groups, absence of confrontation, but
having differences. Besides, the preference system of
respondents has some duality, which is more common
for young age stages. Types of values, according to
the Schwartz theory, must mutually reinforce each
other but they were expressed differently. As for the
types of values from opposite poles, in some cases
they were strongly expressed.
To sum up, I want to note that process of building
youth values are influenced by social institutions such
as family, culture, educational system, mass media,
advertisement, religion, and prevailing ideology.
Definitely, the role of family in bringing up moral
norms and values, interests, spiritual needs and
tendencies is prior. However, the educational system
is no less important. It introduces the person to the
society by transferring him/her the value system,
knowledge, skills while promoting the integration
into the social life.
As for priorities of sustainable education,
connected with building moral values, I should
highlight these ones: reliance on human values and
social responsibility, national cultural traditions,
building of environmentally-friendly culture,
involvement into the environmental concern, critical
and creative thinking development, and updating the
disciplines that promote the sustainable development
of social and economic systems.
WFSDS 2021 - INTERNATIONAL SCIENTIFIC FORUM ON SUSTAINABLE DEVELOPMENT OF SOCIO-ECONOMIC SYSTEMS
466
REFERENCES
Bozhovitch, L.I., 1968. Personality and building it up in
childhood. (Psychological research), Prosveshchenie.
Moscow.
Karandashev, V.N., 2004. Schwartz’ method for studying
individual values: concept and methodological
guidance. St Petersburg. Rech.
Khudyakova, E.V., 2021. The values analysis of the modern
youth, International scientific and practical conference
«Development of the modern innovative technologies
and methods in educational institutions: scientific
articles brochure». Kurgan. Kurgan university
publishing house.
Kon, I.S., 1980. High school student’s psychology.
Moscow. Prosveshchenie.
Rybalko, E.A., 1974. Buildinng personality. Social
personality psychology, pages 20-31.
Ryleeva, A., Yemanova, S., Sokolskaya, M., Kazantseva,
E., Khomutnikova, E. 2019. Features of visual
communication of girls in the Internet space.
International Scientific Conference «Social and
Cultural Transformations in the Context of Modern
Globalism».
Schwartz, S.H., Bilsky, W., 1987. Toward a universal
psychological structure of human values. Journal of
Personality and Social Psychology, 53.
Schwartz, S.H., Butenko, T.P., Sedova, D.S., Lipatova
A.S., 2012. The refined theory of basic human values.
Psychology. Higher School of Economics journal, 9(1).
Vaskov, M., Rezvanov, A., Kasyanov, V., Samygin, S.,
Gafiatulina, N., Zagutin, D., Scherbakova, L., 2018.
Value orientation of Russian in the system of managing
the moral security of society. Bulletin of the National
Academy of Management of Culture and Arts, 2.
Yanitsky, M.S., 2000. Personal values as the dynamic
system. Kemerovo. Kuzbassvuzizdat.
Zakharova, E.M., 2018. Managing the students independent
work in the higher education system, International
scientific and practical conference «Level education for
students in higher education institutions: experience,
problems and perspectives», Kurgan. Kurgan
university publishing house.
Youth Structure of Values as the Priorities of Sustainable Education
467