generalization and synthesis. Their application made 
it possible to ensure the validity and reliability of the 
conclusions and proposals. 
The cities of Moscow, St. Petersburg and Kazan 
were selected for the study as recognized centers of 
international and Russian tourism. 
The empirical part of the research was carried out 
using the survey method. 
In  order  to  identify  the  unity  of  views  or 
disagreements,  the  survey  was  conducted  among 
consumers and stakeholders of the tourism industry. 
700 questionnaires were sent by e-mail to tourists 
visiting these cities. The survey was conducted during 
2020. Within the framework of this study, 297 fully 
completed questionnaires were received. 
The  stakeholder  sample  consisted  of  29 
respondents  representing  two  types  of  tourism 
activities: 
  active entrepreneurs in  the  tourism sector (N = 
19); 
  local  government  representatives  authorized  to 
represent the tourism sector (N = 10). 
The study used a quantitative approach based on 
the  IPA  method  (importance-performance  analysis) 
(Eskildsen,  Kristensen,  2006).  The  essence  of  the 
methodology  is  to  measure  the  level  of  people's 
interest in the activities of other groups. Interest was 
measured by comparing the level of expectations and 
the level of performance. 
The average scores on the criteria of "importance" 
and  "performance"  were  assessed  on  a  five-point 
Likert scale: 0-1.5 - "not at all important", 1.6-2.5 - 
"not  important",  2.6-3.5  -  "indifferent  ",  3.6-4.5  -" 
important ", 4.6-5.0 -" very important "and 0-1.5 -" 
completely dissatisfied ", 1.6-2.5 -" dissatisfied ", 2.6- 
Possibly Overkill 3.5 - "partially satisfied", 3.6-4.5 - 
"satisfied", 3.6-4.5 - "very satisfied" 
At the final stage, the average scores are plotted 
on a matrix for analysis. The matrix is represented by 
two  intersected  coordinate  axes  “importance”  and 
“performance” that divide the space into four squares: 
“Keep  up  the  Good  Work”,  “Possibly  Overkill”, 
“Lower Priority” and “Concentrate Here". 
The “Keep up the Good Work” square indicates 
those  attributes  of  the  object  that  are  important  to 
customers  and  with  which  they  are  satisfied.  The 
challenge for the tourism business is to maintain this 
state  of  affairs.  The  “Possibly  Overkill”  square 
indicates  a  possible  overuse  of  resources  on  those 
attributes  of  an  object  that  are  unimportant  to 
consumers and do not have a noticeable effect on their 
behavior.  The  "Lower  Priority"  square  identifies 
those  attributes  of  an  object  that  have  received 
insufficient  attention  and  resources.  It  is  not 
recommended  to  spend  additional  funds  on  these 
attributes,  as  they  also  do  not  matter  much  to 
consumers.  The  “Concentrate  Here”  square 
highlights  the  problematic  attributes  of  the  object. 
They are extremely important to consumers and 
largely  determine  their  behavior,  but  the  tourism 
industry  does  not  devote  enough  attention  and 
resources to them.  
To assess the respondents in the questionnaire, the 
main groups of objects of tourist infrastructure were 
presented: 
Transport  support:  airport,  railway  and  bus 
stations,  developed  and  accessible  public  transport 
network,  taxi,  car  rent,  parking  areas,  high-quality 
road network,  car service  modules  (gas  station,  car 
wash,  sale  of  spare  parts  and  minor  repairs),  auto 
camping, equipped parking for tourist buses. 
Accommodation: 4-5 star hotels, 1-3 star hotels, 
hostels,  recreation  centers,  individual  residential 
houses, rented apartments. 
Catering:  restaurants  and  cafes,  canteens,  fast 
food outlets, street stalls. 
Consumer, medical and financial services: malls, 
supermarkets, small convenience stores, markets, dry 
cleaners  and  laundries,  hairdressing  salons,  repair 
shops,  medical  centers,  banks,  ATM,  currency 
exchange offices. 
Leisure and entertainment: museums, theaters, art 
galleries,  sports  facilities,  theme  parks  and 
amusement parks, cinemas, exhibition complexes. 
Information support and communication systems: 
tourist  information  centers,  mobile  communication, 
accessible internet. 
Communal systems: power supply systems, water 
supply  and  sewerage  systems,  outdoor  lighting 
systems.  
3  RESULTS AND DISCUSSION 
The analysis shows that 75% of all selected objects of 
tourist  infrastructure  in  the  survey  of  tourists  were 
attributed to  the square  "Keep  up the  Good Work" 
(Table 1). Stakeholders referred 68% of objects to the 
same zone. At the same time, the least used square 
turned  out  to  be  “Concentrate  Here”:  6%  among 
tourists and stakeholders. Thus, we can talk about a 
satisfactory assessment of the tourism infrastructure 
in general by both groups of respondents. However, 
these indicators are averaged; when considering the 
“Importance - performance” matrices  for individual 
groups of infrastructure, the inconsistency of opinions 
of the groups of respondents is revealed.