Adoption of Weaving Craftsmen Innovation

Garaika

Department of Management, STIE Trisna Negara

Keywords: Trialability, Compatibility, Ease of Use, Perception of Benefits, Adoption of Innovation.

Abstract: This study aims to determine the effect of trialability, compatibility, perceived ease of use, perceived benefits

on the adoption of innovation. This research uses a quantitative approach, in which data and information are

collected using questionnaire tools. The unit of research analysis is the Weaving artisans in Lampung. This

research uses 139 respondents. The analytical method used in testing hypotheses is multiple regression. The

results of this study: there is a positive influence between experimentation, compatibility, perceived ease of

use, perceived usefulness together, or partially on the adoption of innovation.

1 INTRODUCTION

In the era of globalization like the current

development of the business world in Indonesia,

which is dynamic and full of competition, requires

companies to change their orientation towards the

way they serve their customers, handle competitors,

and create products. In Indonesia itself, there are

many small and household industries that create

various products and continue to develop them to

meet customer desires. Without innovation, a

company's products can sink in competition with

other products that increasingly meet the market.

The innovation process occurs during the

production process, wherein the production process

there are important factors in it, including human

resources/labor, capital, material, machinery. In this

case, the role of human resources is very important.

Companies need human resources/ workers who are

capable of creativity to create new products and

improve product quality. The existence of innovation

that continues to develop can’t be separated from the

role of human resources/labor that has created new

innovations or has adopted existing innovations and

then developed so that the products produced by a

company have increased in terms of attracting

consumers increased and increased sales and are able

to compete with competitors.

Rapid environmental changes require companies

to adapt quickly, too, by making continuous

improvements through innovations. In this research

that can influence the adoption of innovation are: a)

Experimentation, namely the degree to which an

innovation can be tested before adoption. New ideas

through the trial process can be adopted more quickly

(Suarta and Suwintana, 2012). Innovation can be

tested on actual conditions; innovation, in general, is

more quickly adopted. To further accelerate the

adoption process, an innovation must be able to

demonstrate its superiority (Rogers, 2005 in Ahmad,

2016). Has the possibility to be tested first by

adopters to reduce their uncertainty about the

innovation. b) Compatibility is the level of harmony

of innovation, whether it is considered consistent or

following the values, experiences, and needs that

exist. If the innovation is contradictory or not by the

values and norms adopted by the adopter, the

innovation cannot be adopted easily by the adopter

(Rogers, 2005 in Ahmad, 2016). c) Perceived Easy of

Use is the level where someone believes that the use

of technology is easy and does not require a lot of

effort from the user (Handayani, 2007). Individuals

believe that every technology helps and does not

require a great effort and cost in its use. d) Perceived

Usefulness is a level where one believes that the use

of a particular subject will improve the work

performance of that person (Nasution, 2004). An

individual will use technology if the technology

provides benefits in carrying out their duties or work

(Sugandini et al., 2018c).

The factors that influence the speed with which an

innovation is adopted or rejected depending on the

members of a social system living up to five

characteristics of innovation which include: relative

advantage, compatibility, complexity, trialability

probability, and observability (likely to be observed).

Garaika, .

Adoption of Weaving Craftsmen Innovation.

DOI: 10.5220/0009967203710380

In Proceedings of the International Conference of Business, Economy, Entrepreneurship and Management (ICBEEM 2019), pages 371-380

ISBN: 978-989-758-471-8

371

This determines the rate of adoption rather than other

factors such as the type of a decision, communication

channel, social system, and intensive business of

change agents (Sugandini et al., 2018 a; 2018c).

In the Lampung, there are various types of small

and home industries, one of which is a home industry

engaged in weaving located in Lampung. In Lampung

itself there are many home industries in the form of

weaving, this requires the weaving craftsmen in

Lampung to continue to compete, one of them is by

developing innovative products in the hope of

meeting consumers' needs and can be accepted by

consumers and can compete with weaving craftsmen

others so that the weaving business can continue to

live and develop.

In addition to loom innovations and product

coloring, artisans also innovate anti-fungal products

on weaving products. It is intended that woven

products are not easy to mold when it reaches the

hands of consumers. Because most products derived

from natural ingredients such as woven products will

be moldy in a short time, also, this aims to maintain

the quality of Lampung woven products, so that if

high-quality products are automated, consumers will

be loyal always to buy woven products in Lampung.

The products produced by weaving artisans at

Lampung have penetrated the international market.

Many foreign countries have established cooperation

with home industries weaving in Lampung, such as

France, Malaysia, the Philippines, India, the

Netherlands, America, Britain, Yemen, Norway, and

Japan. This collaboration has existed for a long time

because the products produced by Lampung

craftsmen have good quality and many pluses. In

terms of beauty, durability, affordable prices make

customers always loyal to buy woven products from

Lampung.

2 LITERATURE REVIEW

2.1 Understanding Innovation

Innovation is an idea, practice, or object that is

understood as something new by each individual or

another user unit. The innovation-decision process is,

in principle, an information search and processing

activity where individuals are motivated to reduce

uncertainty about the advantages and disadvantages

of innovation. The characteristics of innovation

consist of: relative advantages in the economic field,

(social prestige factors, comfort, and satisfaction),

resilience/strength (the degree to which innovation is

perceived as being consistent with existing values,

past experiences, and the need for users who are

potential), complexity (the level at which innovation

is perceived as difficult to understand and use),

testing power (the level at which innovation within

certain limits can be tested), observability (the level

at which the results of innovation can be seen by

others) (Sumarwan, 2010).

Innovation is a way to continue to build and

develop organizations that can be achieved through

the introduction of new technologies, new

applications in the form of products and services, the

development of new markets, and introducing new

forms of organization. Innovations can be divided

into two parts: first, process innovation involves the

development of new management and organizational

practices; secondly, product innovation involves the

application of knowledge for new product

development tangible and new services (Rochaety

and Ratih, 2005 in Suroso and Iriani, 2014)

Innovation can be concluded a process of

spreading uptake of ideas or new things in efforts to

change a society that occurs continuously from one

place to another, from one period to the next, from

one particular field to another to a group of members

of the social system (Ahmad, 2016; Sugandini et al.,

2018c).

2.2 Characteristics of Innovation

The factors taken into consideration by the adopter in

making a decision to accept or reject a product if it is

associated with the thinking of Rogers (1983) in the

spread of innovation (diffusion of innovation) is

influenced by 5 (five) characteristics of innovation

namely, (1) relative superiority (Perceived

Usefulness), (2) compatibility, (3) complexity or

complexity (Perceived Ease of Use), (4) trialability,

and (5) visibility. Each aspect is used as a benchmark

in the acceptance of innovative products because they

are considered to be able to represent all aspects of

the ability of individuals to receive innovative

products. Innovation characteristics that have an

important role in the stage of persuasion, because, at

the stage of persuasion, an individual or other

decision-making unit forms an attitude of liking or

disliking an innovation and trying to reduce

dissatisfaction and risk of innovation by finding

relevant information. However, only complexity or

complexity negatively influences the adoption of

innovation because the more complex or complex an

innovation is, the less likely it is to be adopted.

According to Rogers (1983) suggests the five

characteristics of innovation include:

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a. Relative Advantage Relative advantage is an

innovation considered more or superior than

ever before. This can be measured from several

aspects, such as economic aspects, social

prestige, comfort, satisfaction, and others. The

greater the relative superiority felt by adopters,

the faster the innovation can be adopted. The

concept of relative excellence indicates that the

rate of adoption of innovative products will be

high if individuals feel the benefits or benefits

offered by innovative products. Relative

advantage is innovation perceived better than

replaced. The relative advantage in adopting

innovation as the greater benefits available for

adopting innovation rather than maintaining the

status quo.

b. Conformance (Compatibility)

The compatibility of innovation is considered to

be consistent with prevailing values, experience,

and the needs of adopters. For example, if a

particular innovation or new idea is not

following the applicable values and norms, then

the innovation cannot be adopted easily, as is the

case with innovations compatible.

This definition implies two types of

compatibility, namely normative or cognitive

compatibility that refers to compatibility with

what is felt or thought about innovation and

practical or operational compatibility that refers

to compatibility with what is done by the user.

c. Complexity

Complexity is an innovation considered as

difficult to understand and use. Certain

innovations can be easily understood and used

by adopters, and some are the opposite. The

more easily understood and understood by

adopters, the faster an innovation can be

adopted. This concept shows the degree to

which an innovation is prepared is difficult to

understand and use. The rate of adoption of

innovative products will be high if individuals

feel the ease of use of the products offered by

innovative products. Certain innovations can be

easily understood and used by adopters, and

some are the opposite. The more easily

understood and understood by adopters, the

faster an innovation can be adopted.

d. Trialability

Trialability or ability to be tested is innovation

can be tested to a certain extent. An innovation

that can be tested in actual settings will

generally be adopted more quickly. So to be

quickly adopted, innovation should be able to

demonstrate (demonstrate) its superiority. The

ability to be tested is a degree where innovation

can be tested to a certain extent. An innovation

that can be tested in actual settings will

generally be adopted more quickly.

e. Visibility or Observability

The ability to be observed is the result of an

innovation that can be seen by others. The easier

one sees the results of an innovation, and the

more likely that person or group of people will

adopt it. Visibility is defined as the degree to

which the results of innovation can be easily

seen and communicated to other parties. This

concept shows that the rate of adoption of

innovative products will be high if individuals

find it easy to see the benefits of the innovative

product attributes offered.

2.3 The Process Decision the

Innovation

The decision process is a process through which

individuals begin from first knowing that there is

innovation, then proceed with the decision to agree on

innovation, the decision to accept or reject

innovation, the implementation of innovation, and

confirmation of the innovation decisions they have

taken. The innovation-decision process is not an

activity that can take place instantaneously but is a

series of activities that take place within a certain

period so that individuals or organizations can assess

the new ideas as consideration for the next will reject

or accept innovation and implement it.

The main characteristic of an innovation-decision

and its difference with other types of decisions is that

it starts with uncertainty about something. According

to Rogers (1983), the innovation-decision process

consists of 5 stages, namely the knowledge stage, the

persuasion stage, the decision stage, the

implementation phase, and the confirmation stage.

2.4 Behavior Adoption of Innovation

Understanding consumer behavior is an action that is

directly involved in obtaining, consuming, and

consuming products and services, including

processes that precede and follow up from this action.

The main problems found in marketing and consumer

behavior, namely consumer response to new services

or products. The basis for observing consumer

responses to new products is part of a study called

innovation diffusion. Consumer researchers examine

the diffusion of innovation, which is divided into the

diffusion process and the adoption process. The

diffusion process is a macro process in which the

Adoption of Weaving Craftsmen Innovation

373

process focuses on the development and innovation

of new products or services carried out by a company

aimed at the market. How companies can see market

needs and then determine an innovation for these

markets (Schifman & Kanuk, 2010; Sugandini et al.,

2018c).

The decision taken by marketers is the process of

how the market can accept a new product, from now

on, referred to as the adoption process. This is also a

micro process of Innovation Diffusion. In this

process, more emphasis is placed on individual

consumers in responding to a new product, whether

to accept or reject the product. The process of

diffusion is concerned with how innovation can be

accepted, how it can be integrated into the existing

market share. More precisely, diffusion is an

acceptance of innovation, can be in the form of goods

or services, which are conveyed through

communication, either through the mass media,

salespeople, daily talks, to members of the social

system, namely society in general in a certain period

(Rogers, 1995 ).

Diffusion is important because not everyone can

accept an innovation, or in the end, can accept it, but

it takes a long time. That is more because there is a

change from a product or service that was previously

commonly used, and people need time to be able to

accept new ideas of innovation from the company and

can normally use the new offer. The tendency that

occurs in society is reluctant to try something new and

get out of their habit.

2.5 Innovations in the Home Industry

Home industry or small industries generally do

processing with conventional process techniques with

limited tools and technology. The business model

built is a business activity to produce products with

low production costs and is intended for low-income

markets as well. Also, the innovations produced can

be incremental or the development of existing

products, rather than radical innovations.

Furthermore, because low-income groups have

limited access to capital to carry out technology-

based innovation activities, many of their innovations

involve less technical aspects. This is due to a lack of

skills and low education, including knowledge about

science and technology and engineering (Wang &

Ahmed, 2004).

Although the product development activities

carried out by these small industries do not involve

much research (research), it does not mean they do

not innovate at all. Instead, this innovation activity is

more often obtained from outside sources of

knowledge, especially intermediary input factors

(Wijayanti&Nadhiroh, 2012). Therefore, it is

important to know how small industries carry out

innovation activities as an effort to continue their

survival during increasingly open competition of

imported products. Also, the thing that is no less

important to identify is the ability of innovation, such

as what is needed by small industries so that they can

encourage their competitiveness against other

industries (Guan & Ma, 2003).

Much of the literature focuses on evaluating the

capabilities of innovation, which are translated as the

type of capability that compiles the overall

performance or output of innovation. For example,

(1) product innovation capabilities (2) process

innovation capabilities, (3) marketing innovation

capabilities, (4) strategic innovation abilities,

organizational capabilities, (5) production

capabilities, (6) networking capabilities,

entrepreneurial abilities, and R&D capabilities

(Christensen, 1995; Sugandini et al., 2018a).

However, there is no theoretical perspective that can

integrate this fragmented part of innovation research

(Drazin& Schoonhoven, 1996). Therefore, the ability

of innovation must be further defined through

empirical studies using existing innovation research.

Inputs owned by small industries are resources

that are used to create innovations. This input can be

"tangible," such as HR, finance, time, equipment, or

even something that is "intangible," such as

motivation, "knowledge," and corporate culture

(Davila et al., 2006). An innovative product will have

a surplus value compared to rival products or

substitute products, and the innovative product will

create its market segment and spin-off of old and

inefficient products (White Tan, 1994; Sugandini et

al., 2018b).

2.6 Technology Acceptance Model

The TAM concept was developed by Davis in 1989,

offering a theory as a basis for learning and

understanding user behavior in receiving and using

information systems (Handayani, 2007). This model

has the aim to explain the key factors of information

technology user behavior towards the adoption of

information technology adoption (Ferda, 2011 and

Seeman, 2009 in Devi and Suartana, 2014; Sugandini

et al., 2018a). Expansion of the TAM concept is

expected to help predict one's attitude and acceptance

of technology and can provide the necessary basic

information regarding the factors that drive the

individual's attitude (Rose, 2006 and Lee, 2010;

Sugandini et al., 2018a).

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TAM theorizes that a person's intention to use a

system or technology is determined by two factors,

namely perceived usefulness (PU) and perceived ease

of use (PEOU).

a. Perception of Benefits

Perceived Usefulness is defined as

something level where someone believes

that the use of a particular subject will be

able to improve the work performance of the

person (Nasution, 2004; Sugandini et al.,

2018a; 2018b).

b. Perceived Ease of Use

Perception of ease of use is defined as the

degree to which a person believes that the

use of technology is easy and requires no

effort on the wearer (Rogers, 1995).

c. Attitude Toward Using

Attitude Toward Using in TAM is

conceptualized as an attitude towards the use

of a system in the form of acceptance or

rejection as an impact when someone uses

technology in their work (Davis, 1993).

d. Behavioral Intention

Behavioral intention to use is the tendency

of behavior to keep using a technology

(Davis, 1989).

e. Actual Use System Actual Use

The system is a real behavior in adopting a

system. The Actual Use system is

conceptualized in the form of measurements

of the frequency and duration of technology

use. Someone will be satisfied using the

system if they believe that the system is easy

to use and will increase productivity, which

is reflected in the real conditions of use. The

actual use system is measured based on

repeated use and more frequent use, in this

case, the use of Weaving Craftsmen,

coloring technology, and antifungal

technology in woven products (Davis,

1989).

3 RELATIONSHIP BETWEEN

VARIABLES

3.1 The Experimental and Innovation

Adoption

The ability to be tested is the degree to which an

innovation can be tested to a certain extent. An

innovation that can be tested in actual settings will

generally be adopted more quickly. If an individual

feels the ease of trying the innovative products

offered first, namely Non-Machine Weaving

Equipment, product coloring, and antifungal, the rate

of adoption of innovative products will be high. This

theory is supported by a previous study conducted by

Aditya (2015); Sugandini et al., (2018c) that

trialability positive effect on innovation adoption

batik dyeing using natural dyes (Sugandini et al.,

2018a).

3.2 Compatibility and Adoption of

Innovation

Compatibility refers to the compatibility of

innovations for existing values, experience, and

needs. The compatibility of innovation with previous

ideas will accelerate adoption, and vice versa, the bad

experience of innovation will inhibit adoption.

Compatibility describes the degree to which users use

technology consistently with their usage practices.

One is not interested in using innovation because the

person feels that the existing innovation is not by his

work. Perception of compatibility in Non-Machine

Weaving Equipment, coloring technology, and

antifungal technology have an impact when

technology is believed to be compatible with its work

practices, so people will prefer to use the technology.

Conversely, if the technology is considered

incompatible, people will need a lot of adjustments in

carrying out their work and need time to learn. This

theory is supported by previous research conducted

by Yulimar and Setiawan (2008) that compatibility

has a significant positive effect on the adoption of E-

commerce.

3.3 PEOU and Innovation Adoption

Ease has meaning without difficulties or is free from

difficulties or does not need to try hard. Thus, this

perception of ease of use refers to an individual's

belief that each of these systems is helpful and does

not require a large amount of effort and cost to use.

Perception of ease of use in Non-Machine Weaving

Equipment, coloring technology, and anti-fungal

technology is intended so that artisans can use Non-

Machine Weaving Equipment, coloring technology,

and anti-fungal technology easily understood and

easy to apply without using complicated business and

requires a large time and cost. With this, so artisans

can properly and happily use Non-Machine Weaving

Equipment, coloring technology, and anti-fungal

technology, of course, with an easy way to use it. This

theory is supported by previous research conducted

Adoption of Weaving Craftsmen Innovation

375

by Alviyah (2015) that ease of perception has a

positive effect on internet banking adoption.

3.4 Effect of Benefit Perception on

Innovation Adoption Benefit

Perception-based on the word useful (benefits) can be

used for beneficial purposes. The perception of

benefits is a level where someone believes that the use

of a system will be able to improve performance,

increase the level of productivity and effectiveness. In

the organizational context, the perception of benefits

is associated with an increase in individual

performance that impacts on opportunities to obtain

benefits both material and non-material. In the

context of the adoption of innovations that use Non-

Machine Weaving Equipment, coloring technology,

and antifungal technology can improve performance

for artisans who use it. Someone will use Non-

Machine Weaving Equipment, coloring technology,

and anti-fungus technology if that person believes

that non-machine Weaving Tool, coloring

technology, and anti-fungal technology can provide

benefits in carrying out a task or job. Therefore, the

level of perception of the benefits of Non-Machine

Weaving Equipment, coloring technology, and

antifungal technology affect the craftsmen to use

Non-Machine Weaving Equipment, coloring

technology, and anti-fungal technology. This theory

is supported by previous research conducted by

Yulimar and Setiawan (2008) that the perception of

benefits has a significant positive effect on the

adoption of E-commerce.

4 RESEARCH CONCEPTUAL

FRAMEWORK THE

RESEARCH

4.1 Model of Research

This study examines the effect of Experiments,

Compatibility, Perceived Ease of Use, Perception of

Benefits to Adoption of Innovations in weaving

artisans in Lampung. The conceptual framework

proposed in this study is as follows:

Figure 1. Conceptual Framework

Based on the picture, it can be seen that the

Trialability, Compatibility, Ease Usage, Benefit

Perception variables have an influence on the

Adoption of Innovations in weaving craftsmen,

Trialability variable has an influence on Innovation

Adoption in the weaving craftsman, Conformance

variable has an influence on Innovation Adoption on

weaving craftsmen, Ease Perception has an influence

on Adoption of Innovation in weaving craftsmen, the

variable Perception of Benefits has an influence on

Adoption of Innovation in weaving craftsmen in

Lampung.

4.2 Hypothesis

Based on the formulation of the existing problem, the

researcher formulates the hypothesis as follows:

H1: Trialability, Compatibility, Perceived Ease of

Use, Perception of Benefit jointly influence

the Adoption of Innovation.

H2: Experiments have a positive effect on the

adoption of innovation.

H3: Compatibility has a positive effect on the

adoption of innovation.

H4: Perceived Ease of Use has a positive effect on

Innovation Adoption.

H5: Benefit Perception has a positive effect on

Innovation Adoption.

5 RESEARCH METHOD

RESEARCH

5.1 Type the Research

The type of research used in this study is quantitative

survey research, data collection using a questionnaire

to test the hypothesis.

Trial

Com

atibili

Perception

of Ease of

Use

Perception

of Benefits

Adoption of

Innovation

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376

5.2 The Research Object

The object of this research is weaving artisans in

Lampung. The population of this study was all

weaving craftsmen in Lampung, which amounted to

115 artisans. Samples from this study are some of the

weaving craftsmen in Lampung. The technique used

in sampling is purposive sampling. Purposive

sampling is very important to be used in finding more

specific target information because every element of

the population does not have the same opportunity to

become a research sample, but only the population

element that meets certain conditions of research is

used as a sample. The criterion in this study is that

artisans who have adopted non-machine weaving

innovations, coloring, and anti-fungus. The sample

collection was carried out by visiting the home

industry weaving located in Lampung, which

consisted of 136 artisans who had adopted

innovations in Non-Machine Weaving Equipment,

coloring, and anti-fungus.

5.3 Operational Definitions of

Variables

This study explains the interrelationship of variables

in a model, the variables used in this study are:

Adoption of innovation, Experimentation,

Compatibility, Perceived Ease of Use, Perception of

Benefits.

5.3.1 Adoption of Innovation

Adoption of innovation is a series of stages of initial

acceptance of an object (innovation: ideas/ideas that

are considered new) until then applied and used.

Indicators of the adoption of innovations used by

weaving craftsmen in Lampung are:

1) Adoption of Non-Weaving Machine technology:

theNon-Machine Weaving Equipment

framework called comb innovates from tightly

spaced distances per bar, which functions to

form patterns to become more diverse.

2) Adoption of coloring technology: how it works

by boiling chemical dyes and natural ingredients

until the water boils after it is cold, then the

material is dipped, rinsed without being

squeezed, then dried and then processed to

become a product.

3) Adoption of antifungal technology: after the

production process is complete, it continues to

use antifungal, which is by applying antifungal

after the finished product is then dried or

aerated.

5.3.2 Trialability

Trialability is defined as the degree to which an

innovation can be tested before adoption. The

trialability indicators used are Awareness, Interest,

Evaluation, Trialability, Adoption.

5.3.3 Compatibility

Compliance is the degree to which the innovation is

considered consistent with applicable values,

experience, and adopter needs. The compatibility

indicators used are: Following existing methods,

Following the experience, and Compatible with

belief.

5.3.4 Perceived Ease of Use (PEOU)

Perceived ease of use is defined as the degree to

which a person believes that technology can be easily

understood. Indicator of perceived ease of use used

are: Easy to learn, Can be controlled, Easy to

understand, Skilful, and Easy to use.

5.3.5 Perceived Usefulness

Perceived Usefulness is a level where someone

believes that the use of a particular subject will be

able to improve the work performance of the person.

Indicators of perceived benefits are: making work

easier, useful, increasing productivity, Increasing

effectiveness, and developing job performance.

5.4 Data Analysis Techniques

Quantitative analysis in this study was used to test the

effect of Trialability, Compatibility, PEOU, PU to

Adoption of Innovation in weaving artisans in

Lampung. Quantitative data analysis techniques in

this study used multiple regression analysis.

5.5 Hypothesis Testing

5.5.1 F-Test

F-test will be carried out to show whether all

independent or independent variables entered in the

model have a joint influence on the dependent

variable. The hypothesis is accepted if the significant

level is ≤ 5% and rejected if the significant level is >

5%. Through the model can be seen the magnitude of

the coefficient of determination (R

). From the

determinant coefficient (R

) can be known the degree

of accuracy of the Multiple Regression analysis.

Shows the magnitude of the variation of the

Adoption of Weaving Craftsmen Innovation

377

contribution of all independent variables and the

dependent variable. If the obtained from the

calculation results is greater (close to one), then it can

be said that the contribution of the independent

variable to the dependent variable is getting greater.

Conversely, if it gets smaller (near zero), then it can

be said that the contribution of the dependent variable

gets smaller. The magnitude of the coefficient of

double determination is between 0 and 1 or 0 ≤ 1.

5.5.2 t-Test

T-test was carried out to show how far the effect of

an individual explanatory/independent variable in

explaining the variation of the dependent variable.

The influence of variables including experimentation,

compatibility, perceived ease of use, perceived partial

benefits of innovation adoption in Weaving

Craftsmen in Lampung. Based on the results of

multiple regression analyses testing the hypothesis as

follows: If the significance level ≤ 0.05, then there is

a positive influence on the variables of

experimentation, compatibility, perceived ease of

use, perceived usefulness to the adoption of

innovation. Results

6 RESULTS

6.1 Characteristics of Respondents

This study was conducted by distributing

questionnaires 2 times, the first by distributing 150

questionnaires to find out craftsmen who are able to

adopt Non-Machine Weaving Tools, coloring,

antifungal then the second questionnaire contains

questions that distributed to 139 craftsmen after the

number of craftsmen who were able to adopt Non-

Machine Weaving, coloring, and anti-fungal

properties was known. The characteristics of

respondents in this study are as follows.

Table 1. The characteristic of the respondent

Characteristic

respondent

Women 92.3

Men 7.7

Junior high school 28.2

Senior high school 64.1

Diploma 7.7

Long Time of Work

20-30 years 23.1

31-40 years 43.6

41-50 years 33.3

6.2 Results of Multiple Regression

Analysis and Hypothesis Testing

Quantitative analysis in research uses multiple

regression analysis. Multiple linear regression

analysis was used to determine the effect of

experimentation, compatibility, ease of use, and

perceived benefits on the adoption of innovations.

The results of the multiple regression analysis

regarding the effect of Trialability, Compatibility,

Perceived Ease of Use, Perception of Benefits to

Innovation Adoption as follows:

Table 2. Regression analysis

Variable Regressio

Coefficien

count

P-

value

Description

(Constant) 1,034

Trialabilit

y (X1)

0.229 3,419 0.002 Significant

Compatibi

lity (X2)

0.122 2,427 0.021 Significant

Ease of

use (X3)

0.356 4,936 0,000 Significant

Perception

of benefits

(X4)

0.146 3.680 0.001 Significant

Adj R Square = 0.715

F count = 24.859

Sig F = 0.000

7 CONCLUSIONS

Based on the results of data analysis and discussion,

the following conclusions are obtained:

a. The results showed that trialability,

compatibility, perceived ease of use, and

perceived benefits had a positive effect on the

ICBEEM 2019 - International Conference on Business, Economy, Entrepreneurship and Management

378

adoption of innovations in weaving artisans in

Lampung

b. The results showed that the experiment had a

positive effect on the adoption of innovations in

weaving artisans in Lampung.

c. The results showed that compatibility had a

positive effect on the adoption of innovations in

weaving artisans in Lampung.

d. The results showed that perceived ease of use

had a positive effect on the adoption of

innovations in weaving artisans in Lampung.

e. The results showed that the perception of

benefits had a positive effect on the adoption of

innovations in weaving artisans in Lampung.

f. The results showed that perceived ease of use

was the variable that most influenced the

adoption of innovations in weaving artisans in

Lampung.

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