Promotion Strategy of Tourism Marketing using Android and

IOS-based E-Tourism Application in Dlingo District

Sri Kussujaniatun

Anis Siti Hartati,

and

Ninik Probosari

Universitas Pembangunan Nasional Veteran Yogyakarta

Keywords: Tourism promotion, Mobile application, Android and iOS, E-tourism

Abstract: Market limitedness still serves as a problem for the tourism developers in Dlingo. This research aims at

developing the tourism potentials in Dlingo that are very interesting to promote. The data are obtained using

surveys, interviews, and focus group discussions, as well as pictures of the tourism objects in 25 different

locations. The analysis of the research result is conducted by making mobile application as the technique of

digital tourism promotion. IOS and Android are mobile applications that are accessible both in Android

smartphones like Samsung and in IOS smartphones like iPhone, and thus they will increase the number of

tourist visits in Dlingo, Bantul, both for domestic and for international tourists. Furthermore, it is necessary

that the information must be continuously updated via IOS and Android applications, and besides that, it is

also necessary to build good cooperation with the travel agent and public as well as private institutions.

1 INTRODUCTION

Tourism has a huge potential to become the pillars in

building the national economy. As stated by Lubis

and Osman (2014), tourism is able to increase

economic growth in Indonesia and other Asian

countries. The tourism sector can create job

opportunities and vacancies, improve income level,

and support the equal income distribution of the

society. The powerful and sustainable regional

economic development is effective collaboration

among the resources, society, and the government.

Dlingo district is one of the strategic and

potential tourism sectors that can be managed,

developed, and marketed. The tourism objects are

favorite tourism objects with high attractions and its

beautiful scenery. This interesting phenomenon is

when Indonesia president, Mr. Joko Widodo (Hadi,

2018), and the former United States of America

president, Mr. Barrack Obama (Nursalikah, 2017),

visited Puncak Becici and Pine Forest in Dlingo. It

proves that the tourism objects in Dlingo district

have strong potential and are very attractive so that it

can serve as natural tourism assets in Bantul.

However, up to now, Dlingo has not used the right

marketing strategy to attract tourists to visit.

Therefore, one of the ways to optimize the local

resources to improve the tourist visit is by

developing tourism using the e-tourism concept. The

marketer does not only fulfill the customers' needs

so that they are satisfied. With the existence of

digital technology such as the internet, consumers

expect the companies to do more than just building a

relationship with them, more than just satisfying

them and more than just pleasing them. They expect

companies to listen to them. (Kussujaniatun,2011).

E-tourism is a tourism recommendation and

tourism planning application to help the users in

managing their trip and tourism agenda (Sebastia L,

Garcia I, Onaindia E, Guzman C. 2009). This is also

emphasized by Buhalis and Deimezi (2004), stating

that e-tourism reflects the digitalization of all

processes and the value chain in the industry of

tourism, trip, hotel, and catering. The e-tourism

application will be applied in the android and IOS-

based system by using Geographic Information

System program that is useful to map the tourism

object destination so that the tourists get the

complete information about the tourism objects.

Furthermore, the tourists are able to identify various

existing tourism objects so that in the future, the

society, pokdarwis (tourism awareness group), and

the government can arrange, direct, and promote the

tourism objects that are not popular yet. Geographic

Information System itself is a computer system that

is able to capture, store, manipulate, analyze, and

present the geographical data (Kang-Tsung Chang,

Kussujaniatun, S., Hartati, A. and Probosari, N.

Promotion Strategy of Tourism Marketing using Android and IOS-based E-Tourism Application in Dlingo District.

DOI: 10.5220/0009963802570261

In Proceedings of the International Conference of Business, Economy, Entrepreneurship and Management (ICBEEM 2019), pages 257-261

ISBN: 978-989-758-471-8

257

2002). Bernhadsen (2002) also suggests that this

system is implemented into software and hardware

in computers that have functions in data acquisition,

data verification, data compilation, data storage, data

change and update, data management and exchange,

data manipulation, data calling and presentation as

well as data analysis.

The Internet, as a global computer network in all

over the world, can provide the information needed

by the public and can be accessed everywhere. The

benefit of information technology in tourism is to

promote and to introduce tourism objects via

websites and geography. The use of information

technology is used to optimize in introducing the

tourism objects in a region as a promotion media

that can reach national and international tourists so

that they know and visit the tourism objects, in this

case, in Dlingo district. Therefore, the visualization

of the internet-based tourism information system is

one thing that needs to be conducted right now.

Based on this rationale, a proper strategy is

needed in the marketing promotion to attract tourists

and to reach the tourism market target in Dlingo.

Therefore, the interest of this research focuses on

utilizing the application-based information system

visualization applied in smartphones for android and

IOS. The use of the Android and IOS applications is

expected to be able to give a contribution to the

society and tourism managers in marketing the

various tourism objects in Dlingo.

2 MATERIAL

Nowadays, the ways of marketing are gradually

evolving from the customer platform into the digital

economy platform. Marketing 4.0 utilizes the use of

technology to reach the customers in a humanistic

way that is supported by the big data (Philip Kotler,

Hermawan Kertajaya, Iwan Setiawan,2018). The

promotion strategy of this research is in line with the

article written by Hermawan Kertajaya about the

ways to keep the customers, which is by increasing

the customers’ digital experience via mobile

application. He also states that in this digital era, the

most crucial thing is smartphones, and therefore

mobile commerce needs its special focus.

Based on that statement, tourism marketing

strategy is very necessary, especially tourism

promotion done to increase the number of tourist

visits, both for domestic tourists and for

international tourists. One of the ways to utilize the

local resources optimally to increase the tourist visit

is by developing tourism using the E-tourism

concept (Herlina, 2015). The domestic and

international tourists are expected to be able to

access the application using their smartphones, both

Android and IOS (iPhone), to map and find

information related to a tourism object destination.

On the other hand, tourism application serves as a

platform for the society, pokdarwis or tourism

awareness group, and the local government in

Dlingo to promote the tourism objects. Therefore, by

developing the application optimally, creatively, and

innovatively, the application can provide a positive

contribution to the Dlingo district. This is in line

with what is stated by Kussujaniatun (2017) that in

facing tourism business competition, creativity and

innovation are needed. The positive contribution

eventually leads to the improvement of the economy

of the society so that the poverty level will decrease.

3 RESEARCH METHOD

The methods employed in this research is a survey,

interview, FGD, and field observation to support the

data of the tourism objects (Kussujaniatun,2017) and

the data about the facilities supporting the tourism in

Dlingo. The research survey is conducted by visiting

all of the 25 tourism objects to take the pictures and

to conduct field observation. The observation is

meant for the tourism objects, while the interview is

conducted to the tourism awareness group, tourism

village manager, and the local government in the

village and district level in Dlingo.

The analysis conducted is descriptive statistics

with the method of software planning using

geographic information systems implemented on

Android and IOS applications.

4 RESULT AND DISCUSSION

The step in making the geographic information

system of the tourism distribution in Dlingo is by

inputting the data of the tourism objects. The

tourism objects in Dlingo district are as follows:

No Village Tourism Object

1 Mangunan PangukKediwung Hill

Mojo Gumelan Hill

Watu Mabur Cliff

Tembelan Cliff

Mangunan Fruit Garden

Seribu Batu Songgo Langit

Watu Goyang

ICBEEM 2019 - International Conference on Business, Economy, Entrepreneurship and Management

258

Mangunan Hobbit House

GajahCave Viewpoint

Asri Pine Forest

Watu Lawang

SonggoLagit

Gajah Cave

2 Muntuk Lintang Sewu Hill

Pinus Becici

Pintoe Langit Dahromo

Gunung Cilik Tourism Village

3 Terono Watu Ngadek

Sendangsari Pine Forest

Gunung MungkerOutbond

4 Jatimulyo Randusari Waterfall

Tri Panjung

5 Dlingo Lepo Waterfall

Mahesa Jaya River Tubing

Adventure

Gunung Cilik Tourism Village

Jatisari Seropan 3 Eco-tourism

Banyu Nibo Waterfall

Pintoe Langit Dahromo Spot

Figure.1: The visualization of IOS application

Figure.2: Visualization of Android Application

a. System Planning

The system planning is created in the form of a Data

Flow Diagram that explains the steps of the data

flow in the system.

b. Context Diagram

Context Diagram is the highest level that describes

the whole system. The context diagram describes the

data flow that will be processed in the system. The

Context Diagram Planning built for the Explore

Dlingo application can be seen in Figure 3.

Administrators manage the main display of the

application and add the data of the tourism

destination, category, popular tourism, and tourism

destination map, and thus, the data can be seen by

the users via the application.

c. Zero Diagram

Zero diagram is the development of the context

diagram that describes the detailed process like the

data input process that eventually produces the

output in the form of information. Zero diagram

built for Explore Dlingo application can be seen in

Figure 4.

Promotion Strategy of Tourism Marketing using Android and IOS-based E-Tourism Application in Dlingo District

259

3.1 Level 1 Diagram

Level 1 Diagram is the development of data adding

process conducted by the administrators like data

input of tourism destination data, tourism category

data, popular tourism data, and pictures gallery data

as well as the data of each tourism destination map.

The display of the Level 1 Diagram can be seen in

Figure 5.

3.2 Level 2 Diagram

Level 2 Diagram describes the data flow of the

output process in the form of information that can be

seen in Explore Dlingo application such as

information of tourism destination, tourism

categories, popular tourism, pictures gallery, and the

map of each tourism destination. The display of the

Level 2 Diagram can be seen in Figure 6.

Figure.3: Context Diagram

Figure.4: Zero Diagram

Figure.5: Level 1 Diagram

Figure.6: Level 2 Diagram

5 CONCLUSION

Market limitedness still serves as a problem for the

managers of tourism in Dlingo. Therefore, there is a

need to conduct digital promotion strategy that can

be applied by providing mobile application facilities

for the tourists to attract the number of the tourists to

visit all of the tourism objects, in which there are 25

tourism objects that need to be developed and

exposed in Dlingo, Bantul.

IOS and Android are the mobile applications that

are easily accessible, both from Android

smartphones like Samsung and IOS smartphones

like iPhone, and thus they will increase the number

of the tourist visit in Dlingo, Bantul both for

domestic tourists and international tourists.

6 RECOMMENDATION

The recommendation given is always to update

the information provided to the tourists via IOS

and Android applications. Besides that, there is

ICBEEM 2019 - International Conference on Business, Economy, Entrepreneurship and Management

260

also a need to build cooperation with the travel

agents and public and private institutions.

ACKNOWLEDGMENT

Thank the Ministry of Research, Technology, and

Higher Education for the financial support for this

research and to the University of National

Development “Veteran” for the support to realize

this research.

REFERENCES

Bernhadsen, Tor. 2002. Geographic Information Systems:

An Introduction, 3rd Edition. ISBN: 978-0-471-

41968-6

Buhalis D, Deimezi O. 2004. E-Tourism Developments in

Greece: Information Communication Technologies

Adoption for the Strategic Management of the Greek

Tourism Industry. Tourism and Hospitality

ResearchVol 5, Issue 2, 2004

Chang, Kang –Tsung, 2002, Introduction To Geographic

Information Systems, New York: McGraw-Hill

Hadi, Usman. 2018. Nikmati Hutan Pinus Mangunan

Bantul, Jokowi: Instagramable!. Retrieved from

https://news.detik.com/berita-jawa-tengah/d-

4233208/nikmati-hutan-pinus-mangunan-bantul-

jokowi-instagramable

Herlina, YulmainiKarnila S, Yusendra M. 2015.

Pengembangan Aplikasi E-Tourism Berbasis Android

Sebagai Strategi Promosi Pariwisata Provinsi

Lampung. (The Development of Android-based E-

tourism) as Tourism Promotion Strategy in Lampung

Province) Konferensi Nasional Sistem & Informatika.

(National Conference on System and Informatics)

STMIK STIKOM Bali

Philip Kotler, Hermawan Kartajaya, Iwan Setiawan. 2018.

Marketing 4.0: Moving from Traditional to Digital

Kussujaniatun,Sri,Wisnalmawat. 2011. Pengaruh

Pengetahuan produk,nilai, dan kualitas yang

dipersepsikan terhadap kepuasan pelanggan, Bisma.

(The Influence of Knowledge of the Perceived

Product, Value, and Quality to the Customers’

Satisfaction, Bisma) Journal of Management and

Business,vol 5, no1 April,p.29-39

Kussujaniatun, Sri., Teguh Kismantoroadji and Hari

Kusuma Satria Negara, 2017. Tourism Potential

Mapping using Ethnographic Approach: A Case of

Margomulyo Kabupaten Bojonegoro. Journal of

Engineering and Applied Sciences, 12: 5437-5442

DOI: 10.3923/jeasci.2017.5437.5442

Kussujaniatun,Sri, Kismantoroadji, Teguh. 2017.

Community Empowerment in Teak Root Potential

Area (Study: Teak Roots Craftsmen in Margomulyo

Bojonegoro, Indonesia). International Journal of

Social Science and Humanity, Vol. 7, No. 12,

Lubis, Zulkarenain & Osman, Abdullah. 2014. Indonesian

Tourism Sector: A Potential Sector That Has Not Been

Optimized. Australian Journal of Basic and Applied

Sciences, 8(23): 286-290.

Nursalikah, Ani. 2017. Obama dan Keluarga Nikmati

Kawasan Puncak Becici. Retrieved from

https://www.republika.co.id/berita/nasional/umum/17/

06/29/osak3g-obama-dan-keluarga-nikmati-kawasan-

puncak-becici

Ratu C. Adikampana, I,M. 2016. Strategi Pemasaran Desa

Wisata Blimbingsari Kabupaten Jembrana. (Marketing

Strategy of Tourism Village of Blimbingsari,

Jembrana) Jurnal Destinasi Pariwisata. (Tourism

Destination Journal) Vol. 4.No. 1.ISSN 2338 - 8811.

Sebastia L, Garcia I, Onaindia E, Guzman C. 2009. e-

TOURISM: A TOURIST RECOMMENDATION

AND PLANNING APPLICATION. International

Journal on Artificial Intelligence Tools. Vol. 18, No.

05, pp. 717-738 (2009).ISSN (online): 1793-634

Promotion Strategy of Tourism Marketing using Android and IOS-based E-Tourism Application in Dlingo District

261