limit food intake, which limits food intake is precisely 
referring to failure in the diet. 
 According to Polivy, Herman and Wash, aspects 
of the diet include external, emotional and restraint. 
In  dieting,  efforts  to  limit  food  intake  may  be  an 
indicator of great vulnerability to weight gain in the 
future. In the study of Papies (Papies, 2012), stated in 
Western  society,  only  a  few  diets  can  reduce  their 
weight in the long run. Papies revealed that living in 
an obesogenic environment is an influential factor in 
weight management and the development of obesity 
in  society  because  living  in  that  environment  is  the 
cause of unhealthy eating patterns and activities. The 
obesogenic  environment  is  as  an  influence  of  the 
surrounding  environment,  opportunity,  or  living 
conditions  that  cause  obesity  in  individuals  and 
populations.  As  Wahyuningsih  research,  said  that 
adolescents today are more exposed to chemicals than 
teenagers in ancient times. These chemicals not only 
come  from  polluted  environments,  but  also  from 
preservatives,  dyes,  and  food  and  beverage 
seasonings.  Most  obesity  occurs  because  of  the 
difficulty to maintain health and gain weight due to 
the  urge  to  eat  which  not  only  aims  to  replenish 
energy  but  with  the  availability  of  delicious  foods 
(palatable food) and a strong urge to consume them. 
Considering  living  in  an  obesogenic  environment, 
individuals tend to think about or want delicious food 
at any time.  Worse, this situation does not  limit the 
amount of food available,  which  triggers  a  hedonic 
hunger (Lowe & Butryn, 2007). 
According  to  Lowe  &  Burtyn  (Lowe  &  Butryn, 
2007),  hedonic  hunger  is  an  urge  to  consume  food 
based  on  things  beyond  meeting  calorie  needs. 
Another  definition  of  hedonic  hunger  is  the 
motivation to consume delicious food when the body 
does  not  lack  energy.  The  most  appropriate 
population to measure the level of hedonic hunger is 
a  population  of  good  nutritional  levels  (well-
nourished  population),  where  the  availability  of 
abundant food, especially high-calorie foods so that 
consuming  these  foods  is  excessively  based  on  the 
state  of  hedonic  hunger  rather  than  homeostatic 
hunger.  Homeostatic  hunger  is  where  an  individual 
experiences  a  significant  lack  of  energy  and  in  an 
acute  state  requires  calories.  Whereas  individuals 
who  think  hard  about  eating  and  lack  of  need  for 
calories can be said to be in a state of hedonic hunger. 
Lowe  &  Burtyn  (Lowe  &  Butryn,  2007)  say  in 
homeostatic  needs,  food  pleasure  is  assumed  to  be 
irrelevant  to  the  need  to  fulfill  energy  and  satiety. 
While in hedonic hunger, satiety has a relatively small 
role  in  the  enjoyment  of  food  (when  food  is 
consumed, the pleasure of eating does not go down, 
even almost as good as when hungry). Therefore, the 
availability and enjoyment of food in the surrounding 
environment  has  a  big  influence  on  whether  these 
foods will be desired and consumed. 
Hedonic  hunger  is  not  something  that  can  be 
measured with the naked eye, therefore Lowe made a 
measuring  tool  to  measure  the  level  of  hedonic 
hunger,  namely  The  Power  of  Food  Scale  (PFS). 
Lowe said that measurements on The Power of Food 
Scale are designed to measure the drive, thoughts, and 
even an individual's obsession with  eating food and 
thinking  about  food.  The  Power  of  Food  Scale 
assesses behavioral responses by using items such as, 
"I get more pleasure from food than other things I do" 
or "just before I taste my favorite food, I feel a great 
wait". 
The  author  conducted  an  informal  interview 
whose questions were based on The Power of Food 
Scale  to  a  group  of  female  students (8  students)  in 
private  high  schools  in  South  Jakarta.  From  the 
interviews, their hedonic hunger level is quite large. 
The main cause is because they live in an obesogenic 
environment,  so the temptation  and opportunities to 
eat outside the main food (snacking) are high. "I am 
not  strongest  of  the  satay  smell,  not  hungry  so 
hungry." And responded by his friend. "Ah, you say 
that I'm hungry. After that, bro, for example, see the 
nugget  banana  carts,  drooling  or  not.  Gorniak, 
Mardas,  and  Walkowiak  (Przyslawski,  Stelmach, 
Grygiel-Gorniak, Mardas, & Walkowiak, 2011), that 
adolescent girls really like snack foods and consume 
them besides consuming main food. In addition, they 
admit that they have more than enough allowance so 
they  can  buy  these  foods  easily.  One  of  them  said, 
"For students, it's big. The thing is, the monthly fee is 
the  same  as  the  separate  allowance.  "And  others 
respond to the same thing. 
After  conducting  an  interview  about  hedonic 
hunger,  the  authors  continued  the  interview  about 
diet,  which  aims  to  see  their  level  of  food  control. 
According to Lowe and Thomas (2007), individuals 
who control eating (restrained eaters) are divided into 
three categories, namely 1. Individuals who carry out 
weight suppressor intentionally (weight suppressor), 
2. Those who are currently on a diet (current dieters), 
3. Those who are repeatedly involved in the diet cycle 
and  overeating  in  the  past  (frequent  dieters  and 
overeaters). Two (current dieters and frequent dieters) 
from the three categories of individuals who control 
the eating of the writer found on respondents. Some 
were on a diet, some had gone on a diet but failed and 
one  of  them  had  never  been  on  a  diet  but  was 
interested  in  trying.  The  result,  for  those  who  have 
already, they feel the thing that becomes a failure in