being disciplined and working hard. This can be said 
to  be  sustainable  individual.  Ref  (Pappas,  2015) 
Sustainable individuals are characterized by creating 
harmony, interconnection, and self-awareness in their 
values,  thoughts,  behaviors,  and  actions  as  well  as 
cultivating  continued  individual  growth  in  their 
physical,  emotional,  social,  philosophical,  and 
intellectual abilities.   
Everyone has a reason and purpose in doing their 
activity.  The  reason  and  purpose  are what  makes  a 
person  can  perform  in  their  activity. This  is  similar 
with  motivation  because  motivation  is  factor  that 
makes a person do something. Maslow in (McLeod, 
2016)  said  that  motivation  to  move  a  person  to 
perform an activity to achieve its goals. Herzberg in 
(Riley, 2005) said that content and context theory are 
2  factors  that  cause  a  person's  motivation.  Content 
theory focuses on factors that give rise to motivation 
within  a  person  based  on  work  factors.  Context 
Theory  focuses  on  the  factors  that  give  rise  to  the 
motivation within a person based on individual needs. 
The theme of this study will discuss the reasons and 
objectives  of  Japanese  people  to  apply  ganbaru 
culture  in  working  in  Jakarta.  This  research  is 
interesting  to  examine  because  we  can  know  the 
factors  that  motivate  the  Japanese  to  work  hard  in 
Jakarta  as  well  as  the  reasons  and  goals  of  the 
Japanese apply the concept ganbaru in work. 
2  METHOD AND LITERATURE 
REVIEW 
2.1  Method 
In this  study researchers used quantitative  methods. 
Quantitative  methods  are  the  methods  used  in 
research  for  measuring  objective  data  and  statistics 
through scientific calculations whose data are derived 
from a sample of people or residents who are asked to 
answer a number of questions about surveys related 
to the research undertaken to determine the frequency 
and  percentage  of  their  responses.  The  purpose  of 
quantitative  research  is  to  develop  and  use 
mathematical models, theories and hypotheses related 
to  the  phenomena  that  occur.  In  this  study, 
researchers do data retrieval by listing some questions 
related with purpose and reason of the Japanese who 
apply the concept ganbaru, which then poured in the 
form of questionnaire and distributed to the Japanese 
who  work  offices  in  Jakarta.  The  target  of  this 
research  is  20  Japanese  who  work  in  companies  in 
Jakarta, men and women aged 18 to 64 years. In this 
study  20  Japanese  people  asked  with  questions 
concerning the reasons and objectives of the Japanese 
apply the concept of ganbaru. 
2.2  Literature Review 
This study will use motivational theories to define the 
reasons  and  goals  of  the  hard-working  Japanese. 
Motivation theory used in this research is Herzberg's 
theory.  Herzberg's  theory  stated  that  there  are  2 
factors  of  the  birth  of  motivation  in  a  person  as 
follow: 
Table 1. Herzberg motivational theory in Riley, 2005 
Theory  Explanation 
Content  Focuses on the factors that give birth 
to  a  person's  motivation  based  on 
work factors
Context 
 
Focuses on the factors that give birth 
to  a  person's  motivation  based  on 
individual needs 
 
Herzberg  stated  that  content  theory  can  cause 
motivation  in  a  person,  that  are  achievement, 
appreciation,  creative  and  challenging  work, 
responsible,  progress  and  development.  In  another 
hand, Herzberg stated that context theory can  cause 
motivation  in  a  person,  such  as  relationship  with 
supervision, relationship with peers, relationship with 
subordinates, work conditions, personal life, progress 
and  development,  salary,  and  job  security.  In  this 
study Herzberg's theory will be used by researcher to 
find  out  the  reasons  and  goals  of  the  Japanese 
applying the concept of ganbaru during their work. 
3  RESULTS AND DISCUSSIONS 
In  this  study  the  researcher  got  20  respondents, 
among  them  are  8  men  and  12  women.  65%  of 
respondents  are  30  to  49  years  old.  80%  of 
respondents  have  lived  and  worked  in  Jakarta  for 
more  than  1  year.  To  find  out  the  reasons  and 
objectives of Japanese apply the concept of ganbaru 
in  their  work,  researchers  made  some  questions 
related to the reasons and their goals work hard. The 
results  obtained  are  10  Japanese  are  applying  the 
concept of ganbaru while working in Jakarta and 10 
Japanese  are  not  applying  the  concept  of  ganbaru 
while  working  in  Jakarta.  We  will  find  the  reasons 
why are they applying the ganbaru concept, and the 
reasons are as follows: