2)  Generosity Maxim, minimizes self-advantage, 
maximizes burden 
3)  Appreciation  Maxim,  minimizes  critics  for 
others, maximizes praise appreciation. 
4)  Modesty  Maxim,  minimizes  praise, 
maximizes critics 
5)  Compatibility  Maxim,  minimizes 
disagreement between one’s self with others, 
maximizes agreement 
6)  Sympathy  Maxim,  minimizes  antipathy 
between self and others, maximizes sympathy 
In  Leech’s  politeness  model,  each  and  every 
interpersonal maximum there can be used to decide 
a  speech’s  politeness  ranking,  (Rahardi  K,  2005) 
stated  that  Leech’s  politeness  scale  is  divided  in 
five. i.e.;  
1)  Cost benefit scale, or loss and profit scale, points 
to  how  big  or  small  the  benefit  or  advantage 
caused  by  a  speech  act  to  a  speech.  The  more 
disadvantageous the speech is to the speaker, the 
more  polite  that  speech  would  be 
considered.Conversely,  the  more  advantageous 
the  speech  is  to  the  speaker,  the  more  impolite 
that speech would be considered. 
2)  Optionality Scale, or choice scale, points to how 
many options are delivered by the speaker to his 
partner  in  a  conversation.  The  more  the  speech 
allows  the  speaker  or  his  partner  to  decide  as 
much as they want, or freely, the more the 
speech would be considered as polite. 
3)  Indirectness  Scale,  points  to  the  rank  of 
directness  or  indirectness  the  meaning  of  a 
speech is. The more direct a speech is, the more 
it is considered to be impolite. 
4)  Authority  scale,  points  to  the  relation  of  the 
speaker  and  his  partner’s  social  status  relation. 
The farther the social rank (rank rating) between 
the  speaker  and  his  partner,  the  speech  used 
tends to be more polite. 
5)  Social distance scale, points to the social relation 
rank of the speaker and the partnerinvolved in a 
speech.  The  closer  their  social  rank  is,  the  less 
polite the speech tends to be. 
Next, according  to  Blum  Kulka(Pranowo, 2009) 
politeness  of  a  speech  used  to  state  a  directive  act 
could be seen from the choice of wordand nonverbal 
things  accompanying  the  speech  based  on  the 
existing  principles  of  politeness.  The  principles  of 
politeness  said  above  are  (1)  the  speech  should  not 
force  and  should  not  give  an  arrogant  impression 
(Formality  Scale),  (2)  the  speech  should  give  an 
option  (Optionality  scale),  (3)  the  speech  should 
give  a  friendly  impression,  (4)  the  speech  should 
show respect to one with the higher social status, (5) 
the  speech  should  be  advantageous  or  not  be 
disadvantageous  to  the  speaker’s  partner,  (6)  the 
speech  should  be  indirect  or  mitigated,  so  that  it 
won’t be offensive to the speaker’s partner. 
2  METHOD 
The  combination  of  quantitative  and  qualitative 
approach  method  is  used.  Quantitative  approach  is 
used  to  help  clarify  the  data  analysis  qualitatively, 
i.e.in  the  form  of  calculation  of  numbers  and 
percentage  level  or  scale  of  politeness  in  speaking. 
The qualitative approach is used to describe the data 
clearly  with  the  help  of  simple  statistics  so  that  the 
data  analysis  techniques  used  in  this  research  are 
descriptive  statistical  analysis  techniques.  The 
analysis  technique  is  purposefully  used  as  it  can 
provide the most accurate illustration possible of an 
individual, the state of the language, symptoms or a 
particular  group.  Its  phases  include  data  collection, 
processing,  analysis,  and  data  presentation  without 
generalization  (Ruswendi  H  E  T,  1998).Data 
collecting  was  done  with  questionnaire.  The  data 
taken for this study is politeness’ scale data based on 
the  perception  of  students  of  Binus 
University’sfourth  semester,  class  LB  62  in  the 
amount  of  30  respondents  with  purposive  sample. 
The  questionnaire  contains  directive  speech  forms 
based on the respondents’ judgement. 
3  RESULT AND DISCUSSION  
The following is a directive speech questionnaire in 
Japanese  that  the  author  has  spread  to  the 
respondents. 
Table 1 : Directive speech questionnaire in Japanese. 
Speech  Scale 
1       2        3  
4       5        6  
7       8        9
) その
にもつ
,荷物をとなり