Analysis of Vision Statement of Indonesia’s 10 Best Universities

Tigin Lugiani , Nova Rahmawati Chaidi

, Sofiyah Sofiyah and Choi Jung Hyun

Universitas Pendidikan Indonesia, Jalan Dr. Setiabudhi No.229,Bandung, Indonesia

{tiginlugiani, novarahmawatichaidir, sofiyah, choijunghyun}@student.upi.edu

Keywords: Vision, Vision Statement, Universities.

Abstrack : The evolution of the global economy that continues to lean towards market openness and economic

integration demands that Indonesia continuously strengthen its competitiveness by utilizing its

advantages. In improving their competitiveness Universities must have clear goals and objectives in order

to compete in the global community and at the international level. Universities as institutions of higher

education should be able to create an educational order to produce high-quality human resources,

supported by readiness from all parts of the university through a vision statement that can be used as a

reference. College is a competitive resource printing tool. A vision statement can be used to promote

university competence. This research aims to analyze the vision statement of Higher education’s

2016/2017 decision. Research done by descriptive method, using secondary data collection technique.

The universities strategic plans, obtained from the internet, and other ne necessary data were analyzed

using content analysis based on the indicators for an ideal vision statement, which are: easy to understand,

easy to remember, positive, motivational, inspirational, interesting, challenging, and future oriented. The

results show that from the 10 universities analyzed, ITB and UGM have complete vision statements.

1 INTRODUCTION

The development of the University as well as

Science is increasing from year to year and the

University, as a higher education institution

conducting scientific research, provides solutions to

deal with the problem of state on training qualified

workers. Universities are expected to be able to

conduct scientific research, develop solutions to

national and universal problems, disseminate

knowledge, skills, and insights, publish and give

examples in all fields (Özdem, 2011).

The current Internet revolution has facilitated the

concept of openness more than ever before. Today,

some technologies support the modern education

paradigm in terms of creation, communication, and

collaboration. In addition, technology has created

many opportunities and opened people's minds in

terms of knowledge sharing (Shu-Hsiang, Jaitip, &

Ana, 2015). The development of the world economic

situation which continues to grow in the direction of

market openness and integration of the economy

demands that Indonesia continuously strengthens its

competitiveness by utilizing its own advantages. To

that end, all institutions including higher education

must develop real programs to be able to compete in

the international world (Indonesian Higher

Education, Research, and Technology, 2015).

Figure 1: Logical framework taken from kemenristek in supporting competitiveness.

740

Lugiani, T., Chaidir, N., Soﬁyah, S. and Hyun, C.

Analysis of Vision Statement of Indonesia’s 10 Best Universities.

In Proceedings of the 2nd International Conference on Economic Education and Entrepreneurship (ICEEE 2017), pages 740-744

ISBN: 978-989-758-308-7

In improving their competitiveness, universities

must have clear goals and objectives in order to

compete in the globalized community and at the

international level. Having a clear vision and

mission

is very important in order to achieve organizational

goals. Vision is a guide,

from several aspects, that

focuses and ties employees to the future goals of

business as a tool of planning and motivation

(Karakaya et al., 2012). Essentially, your mission

statement becomes your constitution, a solid

expression of vision and values (MacLeod, 2016).

Vision is the image of the company’s future.

Vision, as a basic factor that reflects clearly the

understanding of the current situation and the future

situation, shows the company's goals and affects all

the important elements of it and has a quite important

position nowadays in organizational management

strategies (Altiok, 2011). A vision statement is a

portrait of the institution to establish a future; vision

projects the future of the university (Rashid et al.,

2016). Vision is the starting point of organizational

transformation and it supports organizational

strategy (Kantabutra & Avery, 2010).

Robert Abelman's research in the Journal of An

Assessment of the Institutional Vision of Catholic

Colleges and Universities shows that the best

philosophical concept is an institutional vision. An

analysis of the content and vision of Catholic schools

generates motivational keywords with components

that are found feasible, and missions are easily

disseminated and well understood. The results of his

study define the characteristics of vision as using a

clear, highly optimistic, an inspiring language

(Abelman & Dalessandro, 2008).

Vision Statement must fall into several criteria:

easy to understand, easy to remember, positive,

motivating, inspiring, interesting, challenging, and

future oriented (Papulova, 2014). In creating

competitiveness in Indonesian state universities the

vision statement is used as a reference for achieving

competitive advantage. This article aims to analyze

the vision statements taken from the strategic plans

of the 10 best State Universities in Indonesia

2 METHODS

This research uses descriptive method to analyze

vision statement. The data used in this research are

secondary data. The sample of research consists of

the 10 best universities in Indonesia as determined

by the Indonesian Ministry of Research, Technology,

and Higher Education in 2016/2017. The vision

statements were published in the official website of

each university. The data for this study were

collected from each university's strategic plan

published in the Indonesian Ministry of Research,

Technology, and Higher Education website.

Semantic analysis was used to analyze the

contents of the report. Semantic content analysis is

the process of creating a theme (category) that

identifies the main subject and dimension in the

material under study, and the specific sub-fields

under subjects and dimensions (Özdem, 2011). To

analyze each university’s vision statement, first, each

university’s strategic plan was accessed through the

internet and its vision statement was extracted. Then,

the vision statements were analyzed based on the

criteria of easy to understand, easy to remember,

positive, motivational, inspirational, interesting,

challenging, and future-oriented (Papulova, 2014).

3 RESULTS AND DISCUSSION

A good vision statement should emphasize the

unique characteristics of the organization that

differentiate it from other organizations, and take all

future planned activities for the internal and external

environment of the organization into consideration.

Vision must be understood and owned by all

stakeholders of the organization. Vision should help

people understand organizational culture. The vision

statement should be formulated to strengthen the

organizational culture and unity and loyalty among

members, and enhance employee motivation. In this

case, the vision statement should reflect the

organizational culture (Özdem, 2011).

Vision Statement must fall into several criteria:

easy to understand, easy to remember, positive,

motivating, inspiring, interesting

, challenging, and

future oriented (Papulova, 2014).

According to research conducted by Karabukuk,

the Vision Statement criteria (Kantabutra & Avery,

2010) consists of:

 Brevity: A vision must be short but clear

enough.

 Clarity: A vision must be clear and precise to

be understood and accepted. Clarity makes the

overall aim completely understood by

everyone.

 Future Orientation: A vision should focus on

the organization's long-term goals and the

environment in which it functions

 Stability: A vision must be general and not

sufficiently affected by most of the changes on

the market or on technology

Analysis of Vision Statement of Indonesia’s 10 Best Universities

741

 Challenge: A vision motivates people to work

towards the desired results; vision challenges

people to do their best.

 Abstractness: A Vision must represent a

general picture as opponent for a certain

achievement.

 Ability to inspire: A vision must illustrate an

ideal, something worthy and could be followed

by all employees. When employees do not look

at vision as attractive they will not be

committed.

Another study states that there are 8 criteria of the

vision statement (Papulova, 2014), which are:1.Easy

to Understand (EU); 2.Easy to Remember (ER);

3.Positive (P); 4.Motivational (M); 5.Inspiring (I);

6.Attractive (A); 7.Challenging (C); 8.Future-

Oriented (FO).

Here are the names and the vision statements of

the 10 Best Universities in Indonesia as determined

by the Indonesian Ministry of Research, Technology,

and Higher Education in 2016.

Table 1: Vision statement of 10 best universities in

Indonesia.

Name of

Universities

Vision

ITB Being a university that

excels, dignified,

independent, and

recognized by the world

and guide changes that can

improve the welfare of the

people of Indonesia and

the world. (Source: 09 /

SK / I1-SA / OT / 2011)

UGM Gadjah Mada University

as a pioneer of world class

universities that excel and

innovative, serve the

interests of the nation and

humanity inspired by the

nation's cultural values

ased on Pancasila.

UI Realizing University of

Indonesia to become an

independent and superior

PTN BH and able to solve

problems and challenges

at national and global

level, leading to the

fla

shi

in Southeast Asia

IPB Being a leader in

stren

thenin

nation

dignity through higher

education that excels at the

global level in agriculture,

marine, and tropical

ioscience

BRAWIJAYA

UNIVERSITY

Being a superior

university with

international standard and

able to play an active role

in nation building through

educational process,

research and community

service.

ITS Being a university with an

international reputation in

science, technology, and

the arts, especially those

that support

environmentally friendly

industries and marine.

AIRLANGGA

UNIVERSITY

Become an independent,

innovative, leading

university at the national

and international level, a

pioneer in the

development of science,

technology, humanities,

and art based on religious

morals

HASANUDIN

UNIVERSITY

The flagship center in the

development of human,

science, technology, art

and culture based on the

Indonesian maritime

continent.

UNDIP University of Diponegoro

in 2020, becoming a

superior Research

Universit

UNPAD Showing excellent

universities in world-class

education

Based on Table 1, the authors classified the

vision statements of the 10 best universities in

Indonesia taken from the website of the Indonesian

Ministry of Research, Technology, and Higher

Education and analyzed the vision statements in

accordance with the 8 criteria mentioned, which are:

easy to understand, easy to remember, positive,

motivating, inspiring, interactive, challenging and

future oriented (Papulova, 2014). The results of the

Vision Statement analysis are presented in Table 2.

ICEEE 2017 - 2nd International Conference on Economic Education and Entrepreneurship

742

Table 2: Vision criteria.

Table 2 shows which vision statements meet the

eight criteria of vision statement. It shows that ITB

and UGM have complete characteristics, while for

University of Indonesia there are 2 unfulfilled

criteria of vision statement: inspiring and interactive.

For IPB, there are 3 unfulfilled criteria:

inspirational, interactive, and challenging.

University of Brawijaya have 3 unfulfilled criteria:

easy to remember, motivating and inspiring. For ITS,

there are 2 unfulfilled criteria: easy to remember and

motivational. Airlangga University has one criterion

that is not fulfilled, which is inspiration. Hasanudin

University has 3 unfulfilled criteria: motivation,

inspiration and challenge. For Undip there are 3

unfulfilled criteria: easy to understand, inspiring and

challenging. Padjadjaran University has one

unfulfilled criterion: motivation.

4 CONCLUSIONS

This study aims to analyze the vision statements

taken from the strategic plans of 10 Indonesian

universities. The research findings show that two

universities, ITB and UGM, fulfill all criteria of

vision statement: easy to understand, easy to

remember, positive, motivational, inspiring,

interesting, challenging, and future oriented. On the

other hand 8 other universities (University of

Indonesia, Bogor Agricultural Institute, Brawijaya

University, Ten November Technology Institute,

Airlangga University, Hasanudin University,

Diponegoro University, and Padjadjaran University)

have not fulfilled all the criteria of vision.

On the basis of the above conclusions,

suggestions may be given universities effectively

communicate the vision statement hierarchically

within the organizational structure and the parties

involved in it. Universities should evaluate each

implementation of the vision statement and make

continuous renewals.

ACKNOWLEDGEMENTS

First of all, thanks to ALLAH S.W.T for his grace

and guidance in giving us full strength to complete

the task of this paper. We would like to thanks to Mr.

Dr. Lili Adi Wibowo, S.Pd. S.Sos, MM for all

support and guidance, because without her guidance

our paper cannot be done properly like this. Besides

that, Acknowledgments are conveyed to all those

who have assisted in the making of this paper. May

all guidance, help and support from all parties are

rewarded by Allah SWT.

REFERENCES

Abelman, R., & Dalessandro, A. (2008). An assessment of

the institutional vision of Catholic colleges and

universities. Catholic Education: A Journal of Inquiry

and Practice, 12(2), 221–254.

Altiok, P. (2011). Applicable vision, mission and the

effects of strategic management on crisis resolve.

Procedia - Social and Behavioral Sciences, 24, 61–71.

https://doi.org/10.1016/j.sbspro.2011.09.057

Kantabutra, S., & Avery, G. C. (2010). The power of

PTN

Vision Criteria

EU ER P M I A C FO

ITB

√ √ √ √ √

√ √ √

UGM

√ √ √ √ √

√ √ √

√ √ √ √

√ √

IPB

√ √ √ √

√

BRAWIJAYA

√

√ √ √

ITS

√

√ √ √

AIRLANGGA

√

√ √

√ √ √

HASANUDIN

√

UNDIP

√

√ √

√

UNPAD

√

√ √ √

Analysis of Vision Statement of Indonesia’s 10 Best Universities

743

vision: Statements that resonate. Journal of Business

Strategy, 31(1), 37–45.

https://doi.org/10.1108/02756661011012769

Karakaya, A., Alkış, H., & Osmanlı, S. (2012). An

Investigation on Vision Developing: Karabuk

University Example. Procedia - Social and Behavioral

Sciences, 58, 178–186.

https://doi.org/10.1016/j.sbspro.2012.09.991

MacLeod, L. (2016). Aligning Mission, Vision, and

Values: The Nurse Leader’s Role. Nurse Leader,

14(6), 438–441.

https://doi.org/10.1016/j.mnl.2016.09.005

Özdem, G. (2011). An analysis of the mission and vision

statements on the strategic plans of higher education

institutions. Kuram ve Uygulamada Egitim Bilimleri,

11(4), 1887–1894.

Papulova, Z. (2014). The Significance of Vision and

Mission Development for Enterprises in Slovak

Republic. Journal of Economics, Business and

Management, 2(1), 2–5.

https://doi.org/10.7763/JOEBM.2014.V2.90

Pendidikan Tinggi, Riset, M., Teknologi, D. a n, &

Indonesia, R. (2015). Dokumentasi dan informasi

hukum, bagian hukum, biro hukum dan humas.

Resntra Kemenristekdikti 2015-2019, 1–4.

Rashid, I. M. A., Samah, I. H. A., Razali, R., Sham, M. F.,

Karim, N. A., Basri, H. H., … Zahari, M. K. (2016).

The Importance of Perceived Leadership Elements in

Strategic Planning at Public University. Procedia

Economics and Finance, 39(November 2015), 422–

426. https://doi.org/10.1016/S2212-5671(16)30343-4

Shu-Hsiang, C., Jaitip, N., & Ana, D. J. (2015). From

Vision to Action – A Strategic Planning Process Model

for Open Educational Resources. Procedia - Social

and Behavioral Sciences, 174, 3707–3714.

https://doi.org/10.1016/j.sbspro.2015.01.1103

ICEEE 2017 - 2nd International Conference on Economic Education and Entrepreneurship

744