orientation of the management – passing from the
“inward focus” to the “outward focus” –. Moreover,
the study provides a “noteworthy case” of how the
interpretation of corporate strategy’s priorities can
influence business strategy definition, and, in turn,
business model design.
The research represent a significant step towards
the development of business modeling theory, with
reference to MMTPs. Future works will need to
confirm the generalizability of results, applying the
reference framework to a wider sample of players,
and to evaluate the impact of strategy definition on
business model design in different contexts.
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