Digital Economy and Behavioral Bias: Psychological Traps in Online Shopping and Platform Selection

Ruoqi An

2025

Abstract

Since the digital economy has grown so quickly, e-commerce has emerged as a crucial element of contemporary trade, greatly influencing consumer choice. However, cognitive biases like anchoring effects, framing effects, and choice overload have become more prevalent due to the complexity of online information and the sheer number of options. Through a review of the literature and a case study, this paper investigates how these biases affect consumer behaviour and e-commerce platform strategy. The results show that framing effects change purchasing preferences, price anchoring affects value perception, and having too many options causes decision fatigue. While current research provides insightful information, gaps remain, especially in long-term behavioural patterns. Platforms could improve recommendation algorithms, increase pricing transparency, and inform users about decision-making biases in order to lessen these biases. Future studies should look more closely at how decision-support tools and personalised recommendation systems can encourage more sensible consumer behaviour in online buying settings.

Paper Citation

in Harvard Style

An R. (2025). Digital Economy and Behavioral Bias: Psychological Traps in Online Shopping and Platform Selection. In Proceedings of the 2nd International Conference on Applied Psychology and Marketing Management - Volume 1: APMM; ISBN 978-989-758-791-7, SciTePress, pages 770-774. DOI: 10.5220/0014280300004942

in Bibtex Style

@conference{apmm25,
author={Ruoqi An},
title={Digital Economy and Behavioral Bias: Psychological Traps in Online Shopping and Platform Selection},
booktitle={Proceedings of the 2nd International Conference on Applied Psychology and Marketing Management - Volume 1: APMM},
year={2025},
pages={770-774},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0014280300004942},
isbn={978-989-758-791-7},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on Applied Psychology and Marketing Management - Volume 1: APMM
TI - Digital Economy and Behavioral Bias: Psychological Traps in Online Shopping and Platform Selection
SN - 978-989-758-791-7
AU - An R.
PY - 2025
SP - 770
EP - 774
DO - 10.5220/0014280300004942
PB - SciTePress