A Relevant Study on Emotional Healing Marketing for Female Consumers in Otome Games: Taking Love and Deep Space as an Example

Xuanjun Lin

2025

Abstract

With the improvement of the national economic and the awakening of women's self-awareness, women's demand for quality of life is also gradually steadily increased, and women have become the main consumer of more brands. The rapid development of the “she economy” has increased the influence of women's consumption in various fields, and female-oriented games have become the mainstream market. Female consumers can bring business opportunities to many industries. In the field of female-oriented handheld games, female consumers not only spend time and money on the games, but also buy related peripheral products, as well as participate in related activities offline, including the purchase of co-branded products, and participate in parties and reunions. The study of women's motivation to buy related products can provide reference value for brand marketing. Through social media research and analysis, it is concluded that purchasing peripherals can bring emotional value to consumers, and in the development of “her economy”, women pay more attention to internal needs and emotional dependence. Related industries must understand and leverage women's psychology and flexibly utilize women's psychology to give the right emotional feedback in order to become the long-term choice of users.

Paper Citation

in Harvard Style

Lin X. (2025). A Relevant Study on Emotional Healing Marketing for Female Consumers in Otome Games: Taking Love and Deep Space as an Example. In Proceedings of the 2nd International Conference on Applied Psychology and Marketing Management - Volume 1: APMM; ISBN 978-989-758-791-7, SciTePress, pages 720-724. DOI: 10.5220/0014279400004942

in Bibtex Style

@conference{apmm25,
author={Xuanjun Lin},
title={A Relevant Study on Emotional Healing Marketing for Female Consumers in Otome Games: Taking Love and Deep Space as an Example},
booktitle={Proceedings of the 2nd International Conference on Applied Psychology and Marketing Management - Volume 1: APMM},
year={2025},
pages={720-724},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0014279400004942},
isbn={978-989-758-791-7},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on Applied Psychology and Marketing Management - Volume 1: APMM
TI - A Relevant Study on Emotional Healing Marketing for Female Consumers in Otome Games: Taking Love and Deep Space as an Example
SN - 978-989-758-791-7
AU - Lin X.
PY - 2025
SP - 720
EP - 724
DO - 10.5220/0014279400004942
PB - SciTePress