Research on Brand Marketing Strategy in the Context of New Media Thinking: A Case Study of DJI

Xintong Li

2025

Abstract

With the rapid development of new media in China, new media technology has become the main channel for people to obtain information, exchange ideas, and consume, and its impact on brand marketing has become increasingly significant. This study combines questionnaire surveys and literature reviews to explore the impact of new media marketing on brand awareness and the process of product marketing. The results of the literature research show that compared with traditional marketing methods, DJI's new media marketing has increased consumers' purchase intention by more than 50% and has had a positive impact on brand image and brand building. Brands deeply understand and segment their target audiences, create content based on the characteristics of different social media platforms, and achieve precision marketing. These findings provide a new theoretical perspective and direction for enterprises to formulate new media marketing strategies. By flexibly applying new media marketing thinking, enterprises can respond to market changes, achieve more effective brand communication and marketing, and enhance brand competitiveness.

Paper Citation

in Harvard Style

Li X. (2025). Research on Brand Marketing Strategy in the Context of New Media Thinking: A Case Study of DJI. In Proceedings of the 2nd International Conference on Applied Psychology and Marketing Management - Volume 1: APMM; ISBN 978-989-758-791-7, SciTePress, pages 715-719. DOI: 10.5220/0014204300004942

in Bibtex Style

@conference{apmm25,
author={Xintong Li},
title={Research on Brand Marketing Strategy in the Context of New Media Thinking: A Case Study of DJI},
booktitle={Proceedings of the 2nd International Conference on Applied Psychology and Marketing Management - Volume 1: APMM},
year={2025},
pages={715-719},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0014204300004942},
isbn={978-989-758-791-7},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on Applied Psychology and Marketing Management - Volume 1: APMM
TI - Research on Brand Marketing Strategy in the Context of New Media Thinking: A Case Study of DJI
SN - 978-989-758-791-7
AU - Li X.
PY - 2025
SP - 715
EP - 719
DO - 10.5220/0014204300004942
PB - SciTePress