The Influence of Conformity Effect and Emotions on Decision-Making

Ruofei Tian

2025

Abstract

The article investigates how emotions and conformity effects impact decision-making. When people make decisions based on what they believe to be the ideas of the majority, it is known as the conformity effect and can have negative consequences. According to studies, conformity has a big influence on people's travel and employment choices, since they tend to choose well-liked options. In a similar vein, risk-taking behaviours are significantly impacted by emotions like happiness and melancholy. Research indicates that whereas pleasant emotions frequently result in risk aversion, negative affect increases the propensity for risk-seeking. The results demonstrate how important these elements are in influencing human choices, which can occasionally lead to biassed or illogical results. The following tactics are suggested to lessen these influences: making judgements calmly, evaluating possibilities objectively using a list of advantages and disadvantages, and minimising reliance on the decisions of others. These methods can lessen the impact of emotional biases and conformity while assisting people in making more autonomous, well-informed judgements.

Paper Citation

in Harvard Style

Tian R. (2025). The Influence of Conformity Effect and Emotions on Decision-Making. In Proceedings of the 2nd International Conference on Applied Psychology and Marketing Management - Volume 1: APMM; ISBN 978-989-758-791-7, SciTePress, pages 628-632. DOI: 10.5220/0014149600004942

in Bibtex Style

@conference{apmm25,
author={Ruofei Tian},
title={The Influence of Conformity Effect and Emotions on Decision-Making},
booktitle={Proceedings of the 2nd International Conference on Applied Psychology and Marketing Management - Volume 1: APMM},
year={2025},
pages={628-632},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0014149600004942},
isbn={978-989-758-791-7},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on Applied Psychology and Marketing Management - Volume 1: APMM
TI - The Influence of Conformity Effect and Emotions on Decision-Making
SN - 978-989-758-791-7
AU - Tian R.
PY - 2025
SP - 628
EP - 632
DO - 10.5220/0014149600004942
PB - SciTePress