Analysis of the Prospects for the Application of Virtual Reality Technology in Digital Marketing

Meixi Liang

2025

Abstract

In modern market competition, the ability to market and promote products and services has become one of the core elements of enterprise competitiveness. With the rapid development of virtual reality (VR) technology, its potential in digital marketing is constantly being explored. With the rapid development of virtual reality (VR) technology, its great potential in the field of digital marketing has gradually emerged. The purpose of this paper is to explore in depth the application scenarios of VR technology in the current market and predict the future development trend through literature survey method and case study method. Through these analyses, the paper explains the important role that VR technology plays in various aspects such as product demonstration, brand experience, and customer education and training. The paper argues that VR technology provides an innovative marketing tool that can significantly enhance the effectiveness of digital marketing. Through virtual reality technology, companies can create an immersive experience for consumers, enabling them to understand their products and services more intuitively, and at the same time enhance their brand aware-ness, which in turn increases their willingness to buy.

Paper Citation

in Harvard Style

Liang M. (2025). Analysis of the Prospects for the Application of Virtual Reality Technology in Digital Marketing. In Proceedings of the 2nd International Conference on Applied Psychology and Marketing Management - Volume 1: APMM; ISBN 978-989-758-791-7, SciTePress, pages 549-555. DOI: 10.5220/0014139000004942

in Bibtex Style

@conference{apmm25,
author={Meixi Liang},
title={Analysis of the Prospects for the Application of Virtual Reality Technology in Digital Marketing},
booktitle={Proceedings of the 2nd International Conference on Applied Psychology and Marketing Management - Volume 1: APMM},
year={2025},
pages={549-555},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0014139000004942},
isbn={978-989-758-791-7},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on Applied Psychology and Marketing Management - Volume 1: APMM
TI - Analysis of the Prospects for the Application of Virtual Reality Technology in Digital Marketing
SN - 978-989-758-791-7
AU - Liang M.
PY - 2025
SP - 549
EP - 555
DO - 10.5220/0014139000004942
PB - SciTePress