Analysis of the Effectiveness of Pet Product Advertisements on Rednote

Yunyi Li

2025

Abstract

In the current booming pet market, the effectiveness of pet product advertising on social media platforms has received widespread attention. However, there are still shortcomings in which advertising forms and strategies can achieve the best results. This study has significant implications for brand marketing decision-making and theoretical improvement. This article analyzes the impact of interactive data, user profiles, comment emotions, and keyword hot word associations in advertising forms such as text, video, and live streaming (mainly videos and text notes) on the effectiveness of pet product advertising on red note This article analyzes that the promotion effect of video notes is better than that of graphic notes. Most of the users are women aged 25-34, and their comments are emotionally neutral. The number of topic participants is significantly positively correlated with page views. Based on this, this article proposes that social media should focus on video creation, target segmented markets, create advertisements based on hot topics, and optimize keywords to help pet product companies improve advertising efficiency.

Paper Citation

in Harvard Style

Li Y. (2025). Analysis of the Effectiveness of Pet Product Advertisements on Rednote. In Proceedings of the 2nd International Conference on Applied Psychology and Marketing Management - Volume 1: APMM; ISBN 978-989-758-791-7, SciTePress, pages 543-548. DOI: 10.5220/0014138900004942

in Bibtex Style

@conference{apmm25,
author={Yunyi Li},
title={Analysis of the Effectiveness of Pet Product Advertisements on Rednote},
booktitle={Proceedings of the 2nd International Conference on Applied Psychology and Marketing Management - Volume 1: APMM},
year={2025},
pages={543-548},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0014138900004942},
isbn={978-989-758-791-7},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on Applied Psychology and Marketing Management - Volume 1: APMM
TI - Analysis of the Effectiveness of Pet Product Advertisements on Rednote
SN - 978-989-758-791-7
AU - Li Y.
PY - 2025
SP - 543
EP - 548
DO - 10.5220/0014138900004942
PB - SciTePress