The Path of Tesla Innovation and Global Expansion from the Perspective of 4P Analysis

Lewen Zhang

2025

Abstract

The automotive industry is gradually shifting to electric mobility, and Tesla is leading this change through both innovation and strategic development. This paper analyzes Tesla’s growth using the 4P marketing framework: Some of the major concepts include product, price, place, and promotion. Tesla stands out at vertical integration, performs outstandingly in terms of supply chain management, battery development, and customer interaction. However, there are barriers, such as lack of after-sales service sections, supply chain constraints, and inadequate targeting of the low-end consumers. Based on the findings of this qualitative study, the recommendations are that more affordable models of electric vehicles should be produced, the service networks for these vehicles should be enhanced, and there should be increased sources of materials used in electric vehicles production. AI and social media integration for targeting customers have further potential to make marketing more personalized. Together, these areas can help Tesla to continue to solidify its status as a leader in sustainable transportation both in the United States and internationally while remaining competitive as the global electric vehicle market continues to change.

Paper Citation

in Harvard Style

Zhang L. (2025). The Path of Tesla Innovation and Global Expansion from the Perspective of 4P Analysis. In Proceedings of the 2nd International Conference on Applied Psychology and Marketing Management - Volume 1: APMM; ISBN 978-989-758-791-7, SciTePress, pages 346-350. DOI: 10.5220/0014113700004942

in Bibtex Style

@conference{apmm25,
author={Lewen Zhang},
title={The Path of Tesla Innovation and Global Expansion from the Perspective of 4P Analysis},
booktitle={Proceedings of the 2nd International Conference on Applied Psychology and Marketing Management - Volume 1: APMM},
year={2025},
pages={346-350},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0014113700004942},
isbn={978-989-758-791-7},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on Applied Psychology and Marketing Management - Volume 1: APMM
TI - The Path of Tesla Innovation and Global Expansion from the Perspective of 4P Analysis
SN - 978-989-758-791-7
AU - Zhang L.
PY - 2025
SP - 346
EP - 350
DO - 10.5220/0014113700004942
PB - SciTePress