Analytical Evaluation of the NBA All-Star Game: Challenges and Recommendations for Future Success

Dong Li

2025

Abstract

The NBA All-Star Game is one of basketball's most exciting and important events, eagerly anticipated by fans around the world. Held annually, it takes place at the midpoint of the NBA season, and spans several days filled with thrilling competitions and celebrations. It starts at the half of an NBA season and continues for several days with different events including the Slam Dun contest, Three-Point Contest, and Celebrity Game. However, it now faces significant challenges such as declining competitiveness, reduced viewership, and shifting cultural relevance. This paper provides an analytical evaluation of the All-Star Game's current state using frameworks such as Porter’s Five Forces and comparative historical analysis. Additionally, data analysis and recommendations are used to restore the event's appeal. For instance, the specific data of audience number, game score and viewership are used to compare the past of the NBA All-Star Game Games and its current situation. Because of its trend towards declining, several suggestions such as restoring competitiveness, expanding global appeal, and modernizing fan engagement are introduced.

Paper Citation

in Harvard Style

Li D. (2025). Analytical Evaluation of the NBA All-Star Game: Challenges and Recommendations for Future Success. In Proceedings of the 2nd International Conference on Applied Psychology and Marketing Management - Volume 1: APMM; ISBN 978-989-758-791-7, SciTePress, pages 303-306. DOI: 10.5220/0014112900004942

in Bibtex Style

@conference{apmm25,
author={Dong Li},
title={Analytical Evaluation of the NBA All-Star Game: Challenges and Recommendations for Future Success},
booktitle={Proceedings of the 2nd International Conference on Applied Psychology and Marketing Management - Volume 1: APMM},
year={2025},
pages={303-306},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0014112900004942},
isbn={978-989-758-791-7},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on Applied Psychology and Marketing Management - Volume 1: APMM
TI - Analytical Evaluation of the NBA All-Star Game: Challenges and Recommendations for Future Success
SN - 978-989-758-791-7
AU - Li D.
PY - 2025
SP - 303
EP - 306
DO - 10.5220/0014112900004942
PB - SciTePress