The Influence of Network Media Visual Information Guidance on Shaping Audiences Healthy Consumption Behavior and Social Health Culture

Ruiyun Zhang

2025

Abstract

With the rapid development of information technology, the popularization of the Internet, and the rise of social media platforms, the way of disseminating visual information in online media has undergone profound changes, which has profoundly affected the audience's health cognition, attitude, and behavior. This paper explores the important role of visual information in shaping an audience's healthy consumption behavior and social health culture. The study found that online media, especially visual information, has promoted the transformation of audiences from "passive" acceptance to "active participation", and users not only play a more active role in the acquisition of health information but also participate in the construction of health culture through social platforms, online communities, and discussions. At the same time, the guidance of visual information further influences the surrounding groups through the interaction and experience sharing between users and promotes the formation of a positive and healthy cultural atmosphere. In conclusion, online media visual information not only plays an important role in changing the consumption behavior of audiences but also plays a key role in shaping the culture of social health.

Paper Citation

in Harvard Style

Zhang R. (2025). The Influence of Network Media Visual Information Guidance on Shaping Audiences Healthy Consumption Behavior and Social Health Culture. In Proceedings of the 2nd International Conference on Applied Psychology and Marketing Management - Volume 1: APMM; ISBN 978-989-758-791-7, SciTePress, pages 285-290. DOI: 10.5220/0014112500004942

in Bibtex Style

@conference{apmm25,
author={Ruiyun Zhang},
title={The Influence of Network Media Visual Information Guidance on Shaping Audiences Healthy Consumption Behavior and Social Health Culture},
booktitle={Proceedings of the 2nd International Conference on Applied Psychology and Marketing Management - Volume 1: APMM},
year={2025},
pages={285-290},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0014112500004942},
isbn={978-989-758-791-7},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on Applied Psychology and Marketing Management - Volume 1: APMM
TI - The Influence of Network Media Visual Information Guidance on Shaping Audiences Healthy Consumption Behavior and Social Health Culture
SN - 978-989-758-791-7
AU - Zhang R.
PY - 2025
SP - 285
EP - 290
DO - 10.5220/0014112500004942
PB - SciTePress