Study on the Influence of Short Video Platforms on the Development Trend of Social Hot Topics: A Case Study of Douyin

Ke Ding

2025

Abstract

With the rapid advancement of Internet technology, short video platforms such as TikTok have emerged as significant channels for users to access information, entertainment, and social networking. This paper examines the TikTok platform to investigate its impact on the development trends of social hot topics. The study reveals that the high interactivity and immediacy of the TikTok platform facilitate the rapid dissemination of trending topics, while increased user engagement further accelerates this process. Moreover, TikTok's content recommendation algorithm plays a pivotal role in spreading these topics by precisely reaching target audiences. Through empirical analysis, this paper elucidates the mechanisms and influence pathways of the TikTok platform in the communication of social hot topics, providing a scientific foundation for governments, media outlets, and various sectors of society to effectively utilize and manage short video platforms, thereby promoting healthy social information dissemination. The findings indicate that optimizing the content recommendation algorithm can significantly enhance user satisfaction and positively impact societal outcomes.

Paper Citation

in Harvard Style

Ding K. (2025). Study on the Influence of Short Video Platforms on the Development Trend of Social Hot Topics: A Case Study of Douyin. In Proceedings of the 2nd International Conference on Applied Psychology and Marketing Management - Volume 1: APMM; ISBN 978-989-758-791-7, SciTePress, pages 279-284. DOI: 10.5220/0014112400004942

in Bibtex Style

@conference{apmm25,
author={Ke Ding},
title={Study on the Influence of Short Video Platforms on the Development Trend of Social Hot Topics: A Case Study of Douyin},
booktitle={Proceedings of the 2nd International Conference on Applied Psychology and Marketing Management - Volume 1: APMM},
year={2025},
pages={279-284},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0014112400004942},
isbn={978-989-758-791-7},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on Applied Psychology and Marketing Management - Volume 1: APMM
TI - Study on the Influence of Short Video Platforms on the Development Trend of Social Hot Topics: A Case Study of Douyin
SN - 978-989-758-791-7
AU - Ding K.
PY - 2025
SP - 279
EP - 284
DO - 10.5220/0014112400004942
PB - SciTePress