Analysis of Market Positioning and Marketing Strategies of National Makeup Brands: Take Flower Knows as an Example

Weiyi Ren

2025

Abstract

This paper focuses on the national makeup brand Flower Knows and analyzes its market positioning and marketing strategy. The marketing channels cover social media, e-commerce platforms and variety show advertisements. Through omni-channel integrated marketing and synergistic effect of all channels, the brand has achieved good market performance in Generation Z and built up high awareness and loyalty. The case study reveals the key roles of precise positioning, product shell design, omni-channel marketing, innovative interaction and live promotion strategies, while exploring the limitations of traditional e-commerce marketing methods. The theories of differentiated positioning and market segmentation, experiential marketing and emotional connection, and omni-channel integrated marketing are then refined to provide reference examples for the development of national brands, help them grasp the direction in the fierce market competition, continue to innovate and optimize to cope with the ever-changing market environment and consumer demand, enhance brand competitiveness and influence, and promote the progress and development of the national make-up industry.

Paper Citation

in Harvard Style

Ren W. (2025). Analysis of Market Positioning and Marketing Strategies of National Makeup Brands: Take Flower Knows as an Example. In Proceedings of the 2nd International Conference on Applied Psychology and Marketing Management - Volume 1: APMM; ISBN 978-989-758-791-7, SciTePress, pages 261-267. DOI: 10.5220/0014112100004942

in Bibtex Style

@conference{apmm25,
author={Weiyi Ren},
title={Analysis of Market Positioning and Marketing Strategies of National Makeup Brands: Take Flower Knows as an Example},
booktitle={Proceedings of the 2nd International Conference on Applied Psychology and Marketing Management - Volume 1: APMM},
year={2025},
pages={261-267},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0014112100004942},
isbn={978-989-758-791-7},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on Applied Psychology and Marketing Management - Volume 1: APMM
TI - Analysis of Market Positioning and Marketing Strategies of National Makeup Brands: Take Flower Knows as an Example
SN - 978-989-758-791-7
AU - Ren W.
PY - 2025
SP - 261
EP - 267
DO - 10.5220/0014112100004942
PB - SciTePress