The Evolution of Broadcast and Host Style in Different Era: An Analysis Based on Communication Theory

Yuqi Xu

2025

Abstract

As the new media era dawns, the problem of solidification of broadcast and host style has been widely addressed, but there are still many shortages in the appeal of audiences of all ages. The development of the era, coupled with scientific and technological progress as well as continuous innovation within the media industry, has led to the constant evolution and development of broadcasting and hosting styles, catering to both the era's demands and audience preferences. Yet, in today's information-explosive new media era, the renewal of these styles encounters numerous novel challenges. In light of this, this paper delves into the characteristics of broadcasting and hosting across different times, as well as the inevitability of their stylistic transformation driven by the new media era, audience needs, and intense market competition. Given the rapid evolution of the new media landscape, broadcasting and hosting styles must adapt promptly to the changing times. Consequently, this paper proposes the following suggestions: innovative measures should be implemented by broadcasting and hosting personnel, in education for this field, and within media organizations.

Paper Citation

in Harvard Style

Xu Y. (2025). The Evolution of Broadcast and Host Style in Different Era: An Analysis Based on Communication Theory. In Proceedings of the 2nd International Conference on Applied Psychology and Marketing Management - Volume 1: APMM; ISBN 978-989-758-791-7, SciTePress, pages 255-260. DOI: 10.5220/0014112000004942

in Bibtex Style

@conference{apmm25,
author={Yuqi Xu},
title={The Evolution of Broadcast and Host Style in Different Era: An Analysis Based on Communication Theory},
booktitle={Proceedings of the 2nd International Conference on Applied Psychology and Marketing Management - Volume 1: APMM},
year={2025},
pages={255-260},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0014112000004942},
isbn={978-989-758-791-7},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on Applied Psychology and Marketing Management - Volume 1: APMM
TI - The Evolution of Broadcast and Host Style in Different Era: An Analysis Based on Communication Theory
SN - 978-989-758-791-7
AU - Xu Y.
PY - 2025
SP - 255
EP - 260
DO - 10.5220/0014112000004942
PB - SciTePress