The NBA All-Star Game's Popularity Crisis: A Discourse Analysis and Strategic Interventions

Bixuan Wu

2025

Abstract

National Basketball Association (NBA) All-Star Game is also a celebrity event of the NBA where NBA stars involve themselves in an event once again in the month of February for three days selecting two baskets of the best players originating from the East and West sides. However, the impact of this game now is getting smaller and smaller and smaller. The paper is going to discover the ways of making NBA All-Star Games popular again. At that, there are several methods of its solution. But more super stars need to be created for the NBA, this will assist NBA in attracting more fans. They should also enhance the voting system, and they vote for valuable players instead of the fans voting all the players in the league.

Paper Citation

in Harvard Style

Wu B. (2025). The NBA All-Star Game's Popularity Crisis: A Discourse Analysis and Strategic Interventions. In Proceedings of the 2nd International Conference on Applied Psychology and Marketing Management - Volume 1: APMM; ISBN 978-989-758-791-7, SciTePress, pages 251-254. DOI: 10.5220/0014111900004942

in Bibtex Style

@conference{apmm25,
author={Bixuan Wu},
title={The NBA All-Star Game's Popularity Crisis: A Discourse Analysis and Strategic Interventions},
booktitle={Proceedings of the 2nd International Conference on Applied Psychology and Marketing Management - Volume 1: APMM},
year={2025},
pages={251-254},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0014111900004942},
isbn={978-989-758-791-7},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on Applied Psychology and Marketing Management - Volume 1: APMM
TI - The NBA All-Star Game's Popularity Crisis: A Discourse Analysis and Strategic Interventions
SN - 978-989-758-791-7
AU - Wu B.
PY - 2025
SP - 251
EP - 254
DO - 10.5220/0014111900004942
PB - SciTePress