The Influence of Mass Media on Brand Sustainable Marketing and Development

Chengxin Liu

2025

Abstract

The problems caused by mass media in the process of brand marketing have been widely discussed, but there are still some shortcomings in the innovation of mass media participating in brand marketing strategy. This paper analyzes the impact of mass media on sustainable brand marketing and development. The analysis of this paper shows that mass media marketing has gradually matured, has a lot of positive impact on brand marketing, and promotes the development of brands to a certain extent. However, there are still some problems in mass media marketing that need to be improved. For example, user privacy issues involved in big data analysis and content homogenization problems existing on the Internet, as well as the problem of traditional marketing being ignored with the development of media marketing, and so on. Based on these problems, this paper puts forward the following suggestions: vigorously develop talent innovation marketing content and use some technologies to strengthen user privacy protection.

Paper Citation

in Harvard Style

Liu C. (2025). The Influence of Mass Media on Brand Sustainable Marketing and Development. In Proceedings of the 2nd International Conference on Applied Psychology and Marketing Management - Volume 1: APMM; ISBN 978-989-758-791-7, SciTePress, pages 235-238. DOI: 10.5220/0014111600004942

in Bibtex Style

@conference{apmm25,
author={Chengxin Liu},
title={The Influence of Mass Media on Brand Sustainable Marketing and Development},
booktitle={Proceedings of the 2nd International Conference on Applied Psychology and Marketing Management - Volume 1: APMM},
year={2025},
pages={235-238},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0014111600004942},
isbn={978-989-758-791-7},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on Applied Psychology and Marketing Management - Volume 1: APMM
TI - The Influence of Mass Media on Brand Sustainable Marketing and Development
SN - 978-989-758-791-7
AU - Liu C.
PY - 2025
SP - 235
EP - 238
DO - 10.5220/0014111600004942
PB - SciTePress