A Study on the Impact of Social Media Use on Experiential Consumption Behavior

Hanyan Zhang

2025

Abstract

As an important area in consumer behavior research, experiential consumption is influenced by multiple factors, including personalized push, user-generated multimedia content (UGMC), relationship strength, and fear of missing out (FOMO). The study focuses on travel consumption scenarios and explores how these factors affect consumers' decision-making process and consumption experience. Research shows that personalized push and UGMC can effectively improve information acquisition efficiency and decision-making convenience, and strong relationships enhance consumers' trust in information. However, these factors may also bring about negative problems such as information overload, psychological burdens, and irrational consumption. This study provides an important reference for the theoretical development and practical application of experiential consumption. It not only deeply demonstrates the impact of social media on experiential consumption, but also has guiding significance for practice. By analyzing the characteristics of experiential consumption, the study provides effective strategies for local cultural tourism promotion. At the same time, the study also encourages consumers to look at information and popular trends rationally and pay more attention to in-depth participation in cultural activities to obtain a better experience. These suggestions provide new ideas for promoting the development of experiential consumption and improving the local cultural and tourism economy.

Paper Citation

in Harvard Style

Zhang H. (2025). A Study on the Impact of Social Media Use on Experiential Consumption Behavior. In Proceedings of the 2nd International Conference on Applied Psychology and Marketing Management - Volume 1: APMM; ISBN 978-989-758-791-7, SciTePress, pages 143-147. DOI: 10.5220/0014109200004942

in Bibtex Style

@conference{apmm25,
author={Hanyan Zhang},
title={A Study on the Impact of Social Media Use on Experiential Consumption Behavior},
booktitle={Proceedings of the 2nd International Conference on Applied Psychology and Marketing Management - Volume 1: APMM},
year={2025},
pages={143-147},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0014109200004942},
isbn={978-989-758-791-7},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on Applied Psychology and Marketing Management - Volume 1: APMM
TI - A Study on the Impact of Social Media Use on Experiential Consumption Behavior
SN - 978-989-758-791-7
AU - Zhang H.
PY - 2025
SP - 143
EP - 147
DO - 10.5220/0014109200004942
PB - SciTePress