Enhancing Viewership and Engagement: Strategies to Boost NBA All-Star Game Ratings

Zhenyang Yin

2025

Abstract

This article examines the decline in audience ratings of the NBA all-star game, identifying key factors that contribute to this trend. These include athletes who contribute to this trend. These include athletes’ lack of competitive intensity, the tyke and delivery of game commentary, and the format of the slam dunk contest. The article suggests several strategies to display more aggression and competitiveness that could enhance the excitement of the game. People can achieve by many methods, such as inviting players and celebrities from different countries. To attract audiences, changing the form of the game and the narrator is very important. Additionally, selecting narrators with engaging dynamic commentary styles are also very important. Finally, revising appalling could also attract a larger audience, by implementing these suggestions, the NBA can improve fan engagement, create a more thrilling viewing experience, offering the audience with more varieties of activity and ultimately boost the games’ audience ratings.

Paper Citation

in Harvard Style

Yin Z. (2025). Enhancing Viewership and Engagement: Strategies to Boost NBA All-Star Game Ratings. In Proceedings of the 2nd International Conference on Applied Psychology and Marketing Management - Volume 1: APMM; ISBN 978-989-758-791-7, SciTePress, pages 119-122. DOI: 10.5220/0014085200004942

in Bibtex Style

@conference{apmm25,
author={Zhenyang Yin},
title={Enhancing Viewership and Engagement: Strategies to Boost NBA All-Star Game Ratings},
booktitle={Proceedings of the 2nd International Conference on Applied Psychology and Marketing Management - Volume 1: APMM},
year={2025},
pages={119-122},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0014085200004942},
isbn={978-989-758-791-7},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on Applied Psychology and Marketing Management - Volume 1: APMM
TI - Enhancing Viewership and Engagement: Strategies to Boost NBA All-Star Game Ratings
SN - 978-989-758-791-7
AU - Yin Z.
PY - 2025
SP - 119
EP - 122
DO - 10.5220/0014085200004942
PB - SciTePress