The Development of Japanese Basketball: System and Business Perspectives

Mingyi Xu

2025

Abstract

This article explores the evolution of basketball in Japan, tracing its journey from its introduction in the late 19th century to its current status as a competitive force in international basketball. It begins by examining the early stages of basketball's development in Japan, focusing on the initial challenges and adaptations that helped shape its competing ability. The article then explores the chaotic state of the Japanese basketball league, highlighting the negative impact of this chaos on the sport's growth. It goes on to analyze the establishment of the B League, which brought much-needed structure and professionalism to the sport. The commercialization strategies implemented by the B League, including media partnerships, sponsorship, and audience engagement, are also discussed, showing how these efforts have enhanced Japan's basketball profile globally. Lastly, the article evaluates Japan's youth basketball training system, noting its role in cultivating talent and improving the overall standard of the game. The study concludes that systematic management and commercial strategies have been pivotal in the global rise of Japanese basketball.

Paper Citation

in Harvard Style

Xu M. (2025). The Development of Japanese Basketball: System and Business Perspectives. In Proceedings of the 2nd International Conference on Applied Psychology and Marketing Management - Volume 1: APMM; ISBN 978-989-758-791-7, SciTePress, pages 115-118. DOI: 10.5220/0014074900004942

in Bibtex Style

@conference{apmm25,
author={Mingyi Xu},
title={The Development of Japanese Basketball: System and Business Perspectives},
booktitle={Proceedings of the 2nd International Conference on Applied Psychology and Marketing Management - Volume 1: APMM},
year={2025},
pages={115-118},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0014074900004942},
isbn={978-989-758-791-7},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on Applied Psychology and Marketing Management - Volume 1: APMM
TI - The Development of Japanese Basketball: System and Business Perspectives
SN - 978-989-758-791-7
AU - Xu M.
PY - 2025
SP - 115
EP - 118
DO - 10.5220/0014074900004942
PB - SciTePress