The Analyse of Amazon’s Current and Future Development

Keyu Lu

2025

Abstract

As one of the world's most influential companies, Amazon has unprecedented opportunities and significant problems. With increased scrutiny of its labor policies, sustainability efforts, and global operations, the corporation must adjust to maintain its e-commerce and technology leadership. This study employs a SWOT analysis to assess Amazon's current condition, noting strengths such as technical innovation, diverse revenue streams, and robust supply chain operations and weaknesses such as labor disputes, high operational costs, and an over-reliance on established markets. The report identifies Amazon's potential, such as its geographic expansion into emerging regions, growth in cloud computing and digital health technologies, and breakthroughs in sustainability efforts. However, regulatory pressures, increased competition, and cybersecurity dangers pose significant hurdles to the company's growth trajectory. Based on these findings, strategic recommendations are made to improve Amazon's future performance. These include improving labor practices through fair working conditions and constructive engagement with unions, expanding into new countries and product categories, implementing comprehensive sustainability measures, and strengthening corporate governance. By aggressively tackling these difficulties and capitalizing on its strengths, Amazon can maintain its position as a forward-thinking and resilient global leader.

Paper Citation

in Harvard Style

Lu K. (2025). The Analyse of Amazon’s Current and Future Development. In Proceedings of the 2nd International Conference on Applied Psychology and Marketing Management - Volume 1: APMM; ISBN 978-989-758-791-7, SciTePress, pages 109-114. DOI: 10.5220/0014074800004942

in Bibtex Style

@conference{apmm25,
author={Keyu Lu},
title={The Analyse of Amazon’s Current and Future Development},
booktitle={Proceedings of the 2nd International Conference on Applied Psychology and Marketing Management - Volume 1: APMM},
year={2025},
pages={109-114},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0014074800004942},
isbn={978-989-758-791-7},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on Applied Psychology and Marketing Management - Volume 1: APMM
TI - The Analyse of Amazon’s Current and Future Development
SN - 978-989-758-791-7
AU - Lu K.
PY - 2025
SP - 109
EP - 114
DO - 10.5220/0014074800004942
PB - SciTePress