Synergistic Evolution of Consumer Behavior Electronic and E-Commerce Platform Marketing Strategies: A Case Study Based on Taobao Platform

Xianyue Ma

2025

Abstract

With the rapid development of Internet technology and the popularity of e-commerce, consumer behavior has become increasingly electronic, which has a profound impact on the marketing strategy of e-commerce platforms. Based on the Taobao platform, this paper presents a case study on the synergistic evolution of electronic consumer behavior and marketing strategies of e-commerce platforms. As China's largest e-commerce platform, Taobao attracts hundreds of millions of consumers, and its marketing strategy directly affects merchants' sales and brand image. This paper discusses the characteristics, advantages, and problems of Taobao platform marketing strategy in the context of electronic consumer behavior and puts forward optimization suggestions. A literature review and case study are used to provide an in-depth analysis of Taobao's marketing strategies. Taobao has effectively attracted a large number of consumers through precision marketing, personalized recommendations, cross-border e-commerce, and other strategies. However, the market growth rate is gradually slowing down, and there is a need to innovate promotional methods to enhance user experience. E-commerce platforms need to keep up with the trend of electronic consumer behavior and constantly innovate marketing strategies to cope with the increasingly fierce market competition and achieve sustainable development.

Paper Citation

in Harvard Style

Ma X. (2025). Synergistic Evolution of Consumer Behavior Electronic and E-Commerce Platform Marketing Strategies: A Case Study Based on Taobao Platform. In Proceedings of the 2nd International Conference on Applied Psychology and Marketing Management - Volume 1: APMM; ISBN 978-989-758-791-7, SciTePress, pages 51-55. DOI: 10.5220/0014053600004942

in Bibtex Style

@conference{apmm25,
author={Xianyue Ma},
title={Synergistic Evolution of Consumer Behavior Electronic and E-Commerce Platform Marketing Strategies: A Case Study Based on Taobao Platform},
booktitle={Proceedings of the 2nd International Conference on Applied Psychology and Marketing Management - Volume 1: APMM},
year={2025},
pages={51-55},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0014053600004942},
isbn={978-989-758-791-7},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on Applied Psychology and Marketing Management - Volume 1: APMM
TI - Synergistic Evolution of Consumer Behavior Electronic and E-Commerce Platform Marketing Strategies: A Case Study Based on Taobao Platform
SN - 978-989-758-791-7
AU - Ma X.
PY - 2025
SP - 51
EP - 55
DO - 10.5220/0014053600004942
PB - SciTePress