From Traffic Competition to Market Conversion: Optimization Strategies for New Media Marketing Operations - The Perfect Diary as an Example

Yushan Song

2025

Abstract

In the era of booming new media, marketing operations face the key challenge of moving from acquiring traffic to realizing market conversion. This thesis takes the beauty brand Perfect Diary as an example to deeply analyze its practice in new media marketing operations. Firstly, it elaborates on the fierce competition of traffic in the current new media environment and the importance of market transformation for enterprises. Then it analyzed the marketing strategy of Perfect Diary on the new media platform in detail, including the use of social media to create explosive, cross-border cooperation, word-of-mouth communication by Key Opinion Leaders and Key Opinion Consumers, and other diversified means to attract traffic. Future research should focus more on strengthening the collection, analysis, and application of user data, to gain a deeper understanding of the user's needs, interests, and behavioral habits, and to achieve accurate user profiling and personalized content recommendations, to improve the relevance and effectiveness of marketing activities.

Paper Citation

in Harvard Style

Song Y. (2025). From Traffic Competition to Market Conversion: Optimization Strategies for New Media Marketing Operations - The Perfect Diary as an Example. In Proceedings of the 2nd International Conference on Applied Psychology and Marketing Management - Volume 1: APMM; ISBN 978-989-758-791-7, SciTePress, pages 39-44. DOI: 10.5220/0014053400004942

in Bibtex Style

@conference{apmm25,
author={Yushan Song},
title={From Traffic Competition to Market Conversion: Optimization Strategies for New Media Marketing Operations - The Perfect Diary as an Example},
booktitle={Proceedings of the 2nd International Conference on Applied Psychology and Marketing Management - Volume 1: APMM},
year={2025},
pages={39-44},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0014053400004942},
isbn={978-989-758-791-7},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on Applied Psychology and Marketing Management - Volume 1: APMM
TI - From Traffic Competition to Market Conversion: Optimization Strategies for New Media Marketing Operations - The Perfect Diary as an Example
SN - 978-989-758-791-7
AU - Song Y.
PY - 2025
SP - 39
EP - 44
DO - 10.5220/0014053400004942
PB - SciTePress